Durable vs Wix: Which AI Website Builder is Best in 2024?

by | Last updated Jun 20, 2024

Durable vs Wix

Choosing the right website builder is a headache. There are too many options, each claiming to be the easiest.

Durable and Wix are popular choices, but one uses AI for effortless creation while the other sticks to traditional methods. Which one actually delivers?

In this article, we will walk through Durable vs Wix side-by-side.

We’ll look at features, ease of use, pricing, and more. By the end, you’ll know exactly which AI website builder is right for you in 2024.

Durable vs Wix: Overview

We’ve put both website builders to the test, building multiple sites from scratch and experimenting with their various features.

This hands-on experience gives us unique insights into their strengths and weaknesses, allowing us to present you with a truly informed comparison.


If you are interested in a website that practically builds itself. Give Durable AI a try and see the magic of AI in action.

0out of 10

Pricing: It's free with limited features. The Pro Plan starts at $15/month.

Key Features:

  • 30-Second Website Generation
  • AI-Powered Marketing Tools
  • Built-in SEO

Ready to unleash your creativity? Explore Wix's extensive template library and design the website you've always imagined.

0out of 10

Pricing: It's free with limited features. The Pro Plan starts at $17/month.

Key Features:

  • 500+ Designer-Made Templates
  • Drag-and-Drop Editor
  • App Market

What is Durable AI?

Picture this: a website builder that does the heavy lifting for you.

That's Durable AI in a nutshell. It uses artificial intelligence to whip up a complete website in seconds, complete with images and copy that are actually relevant to your business.


Ready to see how Durable AI has helped over 1 million businesses create their online presence? Join them and start building your website in 30 seconds.

Key Benefits

  • Speed: Get a fully functional website in 30 seconds, not days or weeks.
  • Customization: Edit, tweak, and personalize to your heart's content.
  • AI-Powered Content: Say goodbye to writer's block with AI-generated blog posts, ads, and social media content.
  • Built-in SEO: Your site is optimized for search engines right out of the gate.


  • Starter: $15/month, one website, basic features.
  • Business: $25/month, custom domain, more storage, email marketing.
  • Mogul: $95/month, 5 websites and businesses, and unlimited users.
Durable AI


  • It's extremely fast and easy.
  • The AI-generated content is surprisingly good.
  • I don't have to worry about SEO; it's taken care of.


  • The design options are limited.
  • The free plan has some restrictions.
  • It might be too basic for complex websites.

What is Wix?

Have you ever tried your hand at website design? Wix is like a digital art studio for your website.

It gives you total creative control, with a drag-and-drop editor and tons of templates to start from. Think of it as a blank sheet with endless possibilities.


Create a stunning website that's uniquely yours. Wix is here to help you out. Try it today to see the Magic!

Key Benefits

  • Flexibility: Choose from 500+ professionally designed templates, or start from scratch.
  • Customization: Move anything, anywhere. Add animations, videos, and interactive elements.
  • App Market: Expand your website's functionality with over 300 apps for everything from online stores to event management.
  • Community: Join a massive online community for help, inspiration, and tips.


  • Light: $17/month, Basic features, Wix ads, and 2 GB storage.
  • Core: $29/month; 50 GB storage. Connect your Domain and remove Wix ads.
  • Business: $36/month, 100 GB storage, and a free domain for a year.
  • Business Elite: $159/month, Unlimited features.


  • The design possibilities feel endless.
  • There are tons of apps to choose from.
  • The community is super helpful.


  • It can be overwhelming for beginners.
  • It takes time to learn the ropes.
  • Some of the best apps cost extra.

Durable vs Wix Feature Comparison

Let's dive deeper into the nitty-gritty and see how these two AI-powered website builder stack up against each other in a battle for the title of best AI website builder.

1. Website Creation Process

  • Durable: As the name suggests, Durable offers a durable and incredibly streamlined website creation process. It's lightning-fast, generating a basic business website or personal website in just 30 seconds. This makes it an excellent choice for beginners who want to establish their own website without any hassle.
  • Wix: Wix's website creation process is more hands-on. Its drag-and-drop functionality provides immense design flexibility, but it can be confusing for beginners. However, experienced users will appreciate the creative freedom it offers.

2. AI Features

  • Durable: Durable truly shines in its AI features. Its AI-powered content generation is a game-changer, crafting high-quality blog posts, social media content, and ad copy in a matter of minutes. This is a major advantage for busy entrepreneurs who need to create engaging content consistently.
  • Wix: Wix also offers some AI features, such as an AI text editor and a logo maker. However, these features are not as extensive or sophisticated as Durable's.

3. Custom Domain

  • Durable: Durable allows you to connect a custom domain to your website, even on the free plan. This is a great way to establish your brand and make your dream website look more professional.
  • Wix: Wix also offers custom domain connections on all plans. However, you'll need to purchase a domain from a third-party provider.

4. Templates and Design

  • Durable: Durable provides a curated selection of modern and professional templates. While the number of templates is limited compared to Wix, they are all high-quality and designed to convert visitors into customers.
  • Wix: Wix boasts a massive library of 500+ designer-made templates. You'll find templates for every niche and industry imaginable. This is a great option for those who want a wide range of design choices.

5. E-commerce

  • Durable: Durable offers basic e-commerce functionality, allowing you to sell products or services online. However, its features are not as comprehensive as Wix's.
  • Wix: Wix is a leader in the e-commerce space, offering a full suite of tools for building and managing an online store. This includes features like abandoned cart recovery, multiple payment options, and shipping integrations.

6. SEO (Search Engine Optimization)

  • Durable: Durable's built-in SEO features are a major advantage. They automatically optimize your website for search engines, making it easier for potential customers to find you.
  • Wix: Wix also offers SEO tools, but they require more manual setup and configuration. This can be a challenge for beginners who are not familiar with SEO best practices.

7. Pricing

  • Durable: Durable is a more affordable option than Wix, with a free and paid plans starting at $12/month. This makes it an attractive option for budget-conscious users.
  • Wix: Wix's pricing starts at $16/month, and it can quickly add up if you need additional features like e-commerce or priority support.

In conclusion, both Durable and Wix are great AI website builder, each with its strengths and weaknesses.

Durable is an awesome choice for beginners and budget-conscious users who want a fast and easy way to create the best AI website.

Wix is a better option for those who want complete design control and extensive e-commerce features.

Ultimately, the best AI website builders for you will depend on your needs and budget.

Which Website Builder Should YOU Choose?

  • Need for Speed: If you're in a hurry to get your site live, Durable AI's 30-second website generation is unbeatable.
  • Creative Freedom: For those who crave design control and endless customization options, Wix takes the lead.
  • Ecommerce Powerhouse: If you're building an online store, Wix's robust e-commerce features are a must-have.
  • Budget-Friendly: Durable AI's free plan and affordable pricing make it a great option for beginners and those on a budget.
  • AI-Powered Marketing: If you want a website builder that does more than build, Durable AI's marketing tools are a game-changer.

Final Verdict (Our Pick)

For most people looking to create a website, Durable AI is our top pick.

Its AI-powered website creation is truly a game-changer, enabling users to go from idea to professional website in a matter of seconds.

While it may not have the design flexibility of Wix, it makes up for it with its ease of use, built-in SEO, and powerful AI marketing tools.

But don't just take our word for it! If you're ready to build a website that looks amazing, ranks well in search engines, and actually drives traffic, we encourage you to try Durable AI for yourself.

Remember, you can always connect with Google Analytics to track your website's performance and make data-driven decisions.

Frequently Asked Questions

Can I use Durable and Wix to revamp my existing website?

Durable: Yes, you can import your existing website's content into Durable and let their AI work its magic. However, it might not be a perfect match for complex sites.
Wix: Absolutely! Wix allows you to import content from your existing website or start fresh with a new design.

Is Durable better than Wix for beginners?

Yes, Durable is incredibly beginner-friendly. Its AI-powered website creation process is so simple that anyone can make a professional website in minutes.

Which platform is better for e-commerce businesses?

Wix has a clear advantage in e-commerce, offering many tools and features for online stores compared to Durable's basic e-commerce capabilities.

How do Durable and Wix compare in terms of pricing?

Durable is generally more affordable, with a free and paid plans starting at $12/month. Wix begins at $16/month and can get pricier depending on your needs.

Is Durable AI a better option than Hostinger website builder?

While Hostinger is a great option for traditional website building, Durable AI offers a unique advantage with its AI-powered features that simplify the entire website creation process and generate content effortlessly.