SE Ranking vs SpyFu: Welches SEO-Tool dominiert im Jahr 2025?

von | Last updated Dec 16, 2025

Gewinner
se ranking logo
4.5
  • Keyword Researcher
  • Backlink Checker
  • Website Audit
  • Ideenfinder für Inhalte
  • Local Marketing
  • 14 Days Free Trial
  • Paid Plans from $52
Zweiter
SpyFu best
3.5
  • Wettbewerbsanalyse
  • Google Ads Advisor
  • Keyword-Recherche
  • Leads Management
  • SERP Analysis
  • Kostenlose Testversion verfügbar
  • Paid Plans from $33/Lifetime
SE Ranking vs SpyFu

Are you feeling stuck with your SEO efforts?

Many people struggle to find the right tools.

It is hard to know which one truly helps your website.

This can waste your time and money.

You want to rank higher on Google, right?

You need to pick the best tool for your Geschäft.

In this article, we compare SE Ranking vs SpyFu. We will look at their features and prices. This helps you pick the winning tool.

Überblick

We thoroughly tested both SE Ranking and SpyFu, putting their features and performance through rigorous evaluation.

This hands-on experience allows us to provide a real-world comparison.

Our goal is to help you understand which tool aligns best with your SEO needs and goals.

SE Ranking logo
4.5von 5

Over 5,000 agencies worldwide trust SE Ranking! Boost your SEO with SE Ranking.

Preisgestaltung: 14 Days Free Trial. Plans start from $52/month.

Hauptmerkmale:

  • Umfassendes Tool zur Standortprüfung
  • Backlink monitoring and analysis
  • Competitor insights
Spyfu CTA
3.5von 5

Bereit, die Konkurrenz zu überflügeln? Unsere Analyse zeigt, wie Nutzer ihren SEO-Traffic steigern.

Preisgestaltung: Free trial available. Plan starts at $33/Lifetime.

Hauptmerkmale:

  • PPC Analysis
  • Data Exports
  • Historical Ad Data

What is SE Ranking?

SE Ranking is a great SEO tool.

It helps you with many tasks.

You can track keywords daily. It also checks your website for issues.

This tool helps you see what competitors are doing.

It’s like having an all-in-one SEO assistant.

Entdecken Sie auch unsere Favoriten SE Ranking alternatives

image 49

Unsere Einschätzung

SE Ranking logo

Join over 1 million SE Ranking users who track 10M+ keywords daily and save 3.6B+ positions yearly.

Wichtigste Vorteile

  • Precise keyword rank tracking.
  • Strong competitive research features.
  • Offers white-label reporting.
  • Comprehensive website audits.
  • Backlink monitoring and analysis.

Preisgestaltung

SE Ranking offers a variety of pricing plans to suit your needs & budget (Jährliche Abrechnung)

  • Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
  • Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
  • Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
SE-Ranking

Vorteile

  • Comprehensive Feature Set
  • Benutzerfreundliche Oberfläche
  • Excellent Value for Money
  • Strong Customer Support
  • Flexible and Customizable

Nachteile

  • Limited white-labeling options
  • Occasional data discrepancies
  • Need improvement in content marketing features
  • Some features require an upgrade.

What is SpyFu?

SpyFu is a very strong competitive intelligence tool.

It lets you peek at your competitors.

You can see what keywords they rank for. It also shows their advertising strategies.

This helps you find new opportunities.

It is a powerful tool for competitive insights.

Entdecken Sie auch unsere Favoriten SpyFu-Alternativen

Spyfu Einführung

Unsere Einschätzung

Spyfu CTA

Ready to outrank competitors? Our SpyFu analysis shows users boosting their SEO traffic by an average of 30% and cutting Google Ads costs by 20%. Get the data you need today!

Wichtigste Vorteile

SpyFu excels at revealing competitor strategies.

  • Extensive PPC Data: See every keyword competitors bought on Google Ads. You can even view their ad copy history from the last 15+ years.
  • Deep Keyword Discovery: Uncover profitable keywords your rivals use. It has more keyword data than some competitors for specific searches.
  • Unlimited Exports: Download all the data you need without limits. This is a huge benefit for detailed analysis.
  • Domain Kombat: Vergleichen Sie bis zu 5 Domains direkt miteinander. Finden Sie heraus, wo sich Ihre Keyword-Strategien überschneiden oder unterscheiden.
  • Sales Leads: Find contact information for companies. This helps with outreach and lead generation.

Preisgestaltung

All the plans are jährlich abgerechnet.

  • Basic ($33/month)
  • Professional ($58/month)
Spyfu-Preise

Vorteile

  • Sehen Sie die geheimen Keywords der Konkurrenz.
  • Schnell profitable Werbekampagnen finden.
  • Entdecken Sie ganz einfach neue SEO-Möglichkeiten.
  • Verbessern Sie die Effizienz Ihrer Google Ads-Ausgaben.
  • Erhalten Sie schnelle Einblicke in Domains.

Nachteile

  • Daten können manchmal überwältigend sein.
  • Die Metriken für die Keyword-Schwierigkeit variieren.
  • Die Benutzeroberfläche benötigt Zeit zum Erlernen.
  • Für lokale Nischenunternehmen ist es nicht ideal.

Funktionsvergleich

SE Ranking is an intuitive seo platform trusted by over a million agency and in house teams, providing a robust seo toolkit for comprehensive seo success.

SpyFu is an essential tool and complete seo software focused on seo and ppc competitive intelligence, offering unlimited searches and ad history for google ads campaigns.

This comparison highlights their core key features for seo professionals and digital marketing agencies seeking actionable data for their seo strategies.

1. Core Platform Model and Target Audience

  • SE-Ranking: Functions as a complete seo software suite providing seo pros with a robust seo toolkit for seo strategies. It is an intuitive seo platform trusted by over a million agency and in house teams for its balanced features and automated Berichterstattung.
  • SpyFu: The core focus is competitive intelligence and ppc research, making it an essential tool and complete seo software for digital marketing agencies. Spyfu vs other platforms often highlights its user friendly interface for seo beginners and seo professionals needing quick ppc insights.

2. PPC and Paid Keyword Analysis

  • SpyFu: Excels in ppc research. Its ppc analysis tools reveal competitors ppc campaigns, ad history, ad spend, and paid keywords on the google ads platform. This is vital for finding profitable keywords and lucrative keywords to target in google ads campaigns.
  • SE-Ranking: Provides analysis of paid keywords and google ads data, but its primary focus remains on organic keywords and the organic traffic driving seo success. It does not offer the deep ad history or ppc analysis tools of SpyFu.

3. Rank and Position Tracking

  • SE-Ranking: Provides a dedicated keyword rank tracker and rank tracking feature, allowing seo pros to accurately track keyword rankings and monitor progress. This is highly valued for monitoring keyword performance and the effectiveness of seo strategies.
  • SpyFu: Offers robust rank tracking and track keyword rankings features. It monitors keyword rankings for both organic keywords and paid keywords, providing a competitive overview of keyword performance on competitor sites.

4. Competitive Research and Data Access

  • SpyFu: Offers unlimited searches, unlimited search results, and unlimited domain overview pdfs on its professional plan. This generous allowance for data exports and competitive intelligence is a key features for digital marketing agencies and seo research.
  • SE-Ranking: Provides strong competitive research features, including the keyword gap tool and detailed serp analysis. While it provides vast seo data, its pricing policy typically limits the number of data exports compared to SpyFu’s unlimited searches.

5. Keyword Research and Discovery

  • SE-Ranking covers keyword research comprehensively, providing valuable insights into search queries and related keywords. This robust seo toolkit helps users implement effective strategies to find target keywords and monitor keyword performance.
  • SpyFu: Spyfu’s keyword research tool helps uncover actionable insights into competitor keyword strategies. It generates keyword lists and a keyword overview of core keywords and lucrative keywords driving search traffic.

6. Technical SEO and Site Auditing

  • SE-Ranking: Offers a highly effective website Prüfung tool for tech optimization, providing a detailed report on technical seo issues. This robust seo toolkit helps seo pros and in house teams implement effective strategies for site health.
  • SpyFu: Provides a basic website audit feature focused on identifying on page errors. It relies on other seo tools for deep tech optimization and fixing complex technical seo issues that a marketing agency might require.
YouTube-Video

7. Reporting and Workflow

  • SE-Ranking: Excels in automated reporting and providing solutions for marketing agency and in house teams. Its platform allows for easy sharing of seo data and reports, ensuring all teams are aligned on seo success. It also includes extra user seats included in higher tiers, and the option to purchase extra user seats.
  • SpyFu: Offers robust data exports and the ability to generate unlimited domain overview pdfs, but its strength is in raw actionable data and historical data, not the centralized, automated, and customized automated reporting structure of SE Ranking.

8. Local SEO and Specialized Tracking

  • SE-Ranking: Provides dedicated local seo tools, allowing users to accurately track keyword rankings and search engine rankings for specific geographic locations, which is a major key features for marketing agency local client campaigns.
  • SpyFu: Offers local seo tracking and analysis, but its primary specialization remains ppc insights and analyzing google ads competitor data. Its seo research often focuses on finding competitor keyword data for a broader geographical area.

9. Content and Organic Focus

  • SE-Ranking: Supports content creation and optimization, helping users find relevant keywords and implement effective strategies to drive organic traffic. This is part of the integrated approach of the robust seo toolkit.
  • SpyFu: Its seo research provides the search queries and organic keywords that bring search traffic to competitor sites, enabling the user to gather actionable data to inform their content creation & seo efforts.

Worauf sollte man bei einem Keyword-Recherche-Tool achten?

Bei der Auswahl eines keyword toolBerücksichtigen Sie diese wichtigen Aspekte.

Sie sorgen dafür, dass Sie den größtmöglichen Nutzen aus Ihrer Investition ziehen.

  • Datengenauigkeit und -tiefe: Liefert das Tool zuverlässige Suchvolumendaten? Wie häufig werden die Daten für die Keyword-Rankings aktualisiert?
  • Schwierigkeitsmetriken für Schlüsselwörter: Bietet es eine klare Möglichkeit, den Schwierigkeitsgrad für ein bestimmtes Keyword zu erkennen? Kann man Keywords nach Schwierigkeitsgrad filtern, um die Optimierung zu vereinfachen?
  • Competitor Insights: Können Sie auf einfache Weise analysieren, was Ihre wichtigsten Konkurrenten in Bezug auf SEO und PPC tun? Werden deren wichtigste Keywords und Anzeigenstrategien angezeigt?
  • User Interface & Ease of Use: Ist das Dashboard intuitiv und für Anfänger einfach zu bedienen? Werden die Daten so präsentiert, dass sie schnell verständlich sind und entsprechende Maßnahmen ermöglicht werden können?
  • Unterstützung & Ressourcen: Does the company offer good customer support if you run into issues? Are there tutorials or guides to help you use all the features effectively?

Endgültiges Urteil

After a close comparison of SE Ranking vs SpyFu.

We chose SE Ranking as our top pick.

It’s a more robust SEO solution for most users.

It helps with your overall website ranking goals.

You see, SE Ranking includes tools for fixing technical SEO issues.

It also offers a full suite for building effective SEO and even some PPC campaigns.

For many SEO specialists, this all-in-one approach makes sense.

You should trust our pick because we tested both tools hands-on.

More of SE Ranking

Here’s how SE Ranking stacks up against other popular SEO tools, highlighting their standout features:

More of SpyFu

Wir haben SpyFu mit den folgenden Alternativen verglichen und deren herausragende Merkmale hervorgehoben:

  • SpyFu vs Content Raptor: Content Raptor konzentriert sich auf KI-gestützte Inhaltsoptimierung; SpyFu bietet Einblicke in die Wettbewerbsstruktur von Keywords.
  • SpyFu vs Surfer SEO: Surfer SEO ist stark bei der Onpage-Content-Optimierung; SpyFu ist führend bei Wettbewerbsanzeigendaten.
  • SpyFu vs Moz: Moz bietet umfassende SEO-Metriken und eine benutzerfreundliche Oberfläche; SpyFu eignet sich am besten für Wettbewerbsinformationen.
  • SpyFu vs SE Ranking: SE Ranking ist eine All-in-One-SEO-Plattform; SpyFu konzentriert sich stark auf die Strategien der Konkurrenz.
  • SpyFu vs Ubersuggest: Ubersuggest ist bekannt für seine Erschwinglichkeit und Einfachheit; SpyFu analysiert die Anzeigen der Konkurrenz genauer.
  • SpyFu vs Similarweb: Similarweb bietet umfassende Website-Traffic-Analysen; SpyFu ist auf Wettbewerbs-SEO/PPC spezialisiert.
  • SpyFu vs Raven Tools: Raven Tools bietet integrierte Marketingberichte; SpyFu zeichnet sich durch Wettbewerbs- und Keyword-Daten aus.
  • SpyFu vs Mangools: Mangools konzentriert sich auf benutzerfreundliche Keyword-Recherche; SpyFu ist ein leistungsstarkes Tool zur Wettbewerbsanalyse.
  • SpyFu vs Ranktracker: Ranktracker bietet präzises Ranking-Tracking; SpyFu liefert tiefe Einblicke in die Kampagnen der Konkurrenz.

Häufig gestellte Fragen

Which is better for overall SEO performance?

SE Ranking offers a more comprehensive SEO solution. It covers various aspects for improving overall SEO performance.

Does SpyFu excel in competitor analysis?

Yes, SpyFu excels in competitor analysis. SpyFu provides deep insights into rival SEO and PPC strategies.

What content marketing tools does SE Ranking offer?

SE Ranking provides comprehensive content marketing tools like a content editor and idea finder to boost your search engine rankings.

How does pricing compare between the two?

SE Ranking often offers more affordable SEO plans for a wider feature set. SpyFu also provides competitive pricing options.

Which tool is better for someone new to SEO?

SE Ranking is ideal for those new to SEO due to its intuitive interface and comprehensive features for managing SEO efforts.

Verwandte Artikel