In the fast-paced world of sozialen Medien, staying on top of your game is crucial.
And that’s where sozialen Medien scheduling tools come in. Two big names often pop up in this space: Buffer and Später.
Both promise to streamline your social media management, but which one is the right fit for you?
In this blog post, we’ll dive deep into the Buffer vs Later debate, comparing their features, pricing, and overall user experience.
By the end, you’ll have a clear picture of which platform aligns best with your social media goals and budget.
Fangen wir an!
Überblick
Before diving into the nitty-gritty, let’s get a quick overview of what Buffer and Later bring to the table.
We’ve extensively tested both tools, scheduling posts and exploring their features. This hands-on experience informs our unbiased comparison.
Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial
Preise: It has a free plan. Paid plan starts at $5/month
Hauptmerkmale:
- Intuitive Scheduling
- Engagement Tools
- Analyse und Berichterstattung
Later’s visual planner and Best Time to Post feature help you get the most out of your content. Explore it’s features today!
Preise: It has a free trial. Paid plan Starts at $16.67/month
Hauptmerkmale:
- Visual Planner
- Best Time to Post
- Linkin. bio
What is Buffer?
Buffer’s like your trusty sidekick for social media.
It helps you plan posts, keep an eye on how they’re doing, and even chat with your followers – all in one place.
It’s great for folks who want a simple, no-fuss way to manage their social presence.
Entdecken Sie auch unsere beliebtesten Buffer alternatives…
Hauptvorteile
- Verwaltet bis zu 300 soziale Profile.
- White-Label-Optionen für Agenturen.
- Steigern Sie Ihr Engagement mit Analysen um 12 %.
- Weisen Sie über 80 Teammitgliedern Aufgaben zu.
- Automatisieren Sie Inhalte mit Smart Queues.
Preise
- Frei: 0 $/Monat.
- Wesentliches: 5 $/Monat pro Kanal
- Team: 10 $/Monat pro Kanal
Pros
Nachteile
What is Later?
Later is all about making your social media look amazing. Think of it as your visual planner.
It helps you arrange your posts so your feed looks cohesive, plus it has tools to drive traffic and Verkauf.
If you’re a brand focused on aesthetics and engagement, Later’s your go-to.
Entdecken Sie auch unsere beliebtesten Later alternatives…
Unsere Meinung
Later ist eine hervorragende Wahl für Unternehmen, die Wert auf visuelle Inhalte und Instagram-Marketing legen. Es ist benutzerfreundlich, kostengünstig und bietet zahlreiche Funktionen, mit denen Sie ansprechende und ansprechende Inhalte erstellen und planen können.
Hauptvorteile
- Merkmale: Later bietet Planung, Veröffentlichung, Analyse und einen visuellen Planer zum Erstellen und Vorschauen Ihrer Social-Media-Inhalte.
- Unterstützte soziale Netzwerke: Es integriert sich mit Instagram, Facebook, Twitter, Pinterest und TikTok.
- Benutzerfreundlichkeit: Die Benutzeroberfläche ist per Drag-and-Drop und sehr visuell gestaltet, sodass Sie Ihre Inhalte ganz einfach planen und terminieren können.
- Zugang zu Support: Later bietet E-Mail- und Chat-Support sowie ein umfassendes Hilfecenter.
- Integrationen: Es lässt sich mit einigen wichtigen Tools wie Canva, Unsplash und Dropbox verbinden.
- Skalierbarkeit: Later bietet Pläne für Unternehmen jeder Größe, vom Solounternehmer bis zum großen Team.
Preise
Later bietet einen kostenlosen Tarif mit eingeschränkten Funktionen an. Bezahlte Tarife beginnen bei 18 $/Monat und steigen je nach Anzahl der benötigten Social-Media-Profile und Benutzer.
- Anlasser: 16,67 $/Monat
- Wachstum: 30 $/Monat
- Fortschrittlich: 53,33 $/Monat
Pros
Nachteile
Funktionsvergleich
Buffer and Later are both essential social media management tools, but they cater to different workflows.
Buffer focuses on efficient, cross-platform social media scheduling, while Later excels at visual content planning for aesthetic social media channels.
1. Visual Planning and Scheduling Interface
- Puffer: It uses a simple, queue-based social media scheduling system and a calendar view. It does not offer a drag and drop interface directly onto the calendar for arranging posts, prioritizing functional efficiency over visual planning.
- Später: This social media management app is centered around a visual planner with a drag and drop interface. This key feature makes it ideal for planning and visualizing social media posts for aesthetic social media channels like Instagram and Pinterest.
2. Core Focus and Target Audience
- Puffer: It is an ideal social media management tool for small & medium businesses and Freiberufler who need a reliable, cost-effective tool to manage a simple, cross-platform social media strategy.
- Später: It targets visual brands, creators, and agencies who prioritize the aesthetic of their social media presence. It provides strong tools to facilitate social media marketing on visually-driven social media platforms.
3. Multi-Purpose Functionality
- Puffer: Its functionality extends beyond a simple scheduler, with the buffer browser extension and native features supporting overall digital marketing efforts.
- Später: It combines visual planning, post ideas, and advanced features like Link-in-Bio tools into a comprehensive platform, enabling users to streamline their entire social media marketing workflow.
4. Content Storage and Curation
- Puffer: It features a media library and a create space for storing drafts and content ideas. The buffer browser extension is a standout feature, enabling users to easily curate and schedule posts from any website, enhancing their social media efforts.
- Später: It also includes a media library that is highly visual. Its focus is on collecting and organizing visual content, including user generated content, making it a powerful tool for visual brands.
5. Collaboration and Team Features
- Puffer: It offers clear team collaboration features, including an approval workflow and user role management, and is great for small and medium businesses that need to coordinate their social media strategy.
- Später: Later also provides strong team collaboration functionality with team member access and a streamlined approval process, which is necessary for managing multiple social media platforms and accounts.
6. Analytics and Reporting
- Puffer: It provides solid analytics on social media performance and link clicks, which is crucial for tracking social media engagement.
- Später: It offers strong analytics, especially for Instagram, with insights into best times to post and hashtag suggestions, providing actionable Daten to improve your social media strategy.
7. Supported Channels & Account Management
- Puffer: It is a strong social media scheduling tool for all major social media channels, enabling users to schedule posts to several social media platforms efficiently.
- Später: While it supports multiple platforms, its core strength is in Instagram features. You can manage multiple public or personal social media accounts effectively, with specific tools for visual media.
8. Engagement Tools
- Puffer: It provides engagement tools within its dashboard, allowing users to track comments and replies on core social media platforms without navigating away from the tool.
- Später: It also offers an engagement feature focused on managing interactions, which is essential for maximizing audience engagement and maintaining a strong social media presence.
9. Pricing and Free Plan
- Puffer: The free plan is generous, enabling users to connect up to three channels with a limited number of social media posts. The paid plans are affordable and charge per social media channel.
- Später: It’s free plan also supports scheduling but has limits on the number of social media posts per month. Paid tiers offer advanced features like hashtag suggestions and more in-depth analytics.
What to Look for in a Social Media Management Tool?
- Your social media goals: Are you focused on brand awareness, engagement, or driving sales?
- Ihr Budget: What can you simply afford to spend on a social media management tool?
- Your preferred platforms: Which social media platforms are most important for your Geschäft?
- Your team size: Do you need collaboration features for multiple users?
- Your desired features: Which features are essential for your workflow, such as visual planning, analytics, or social listening?
Key Insights:
- Benutzerfreundlichkeit: Consider how intuitive the platform is and how quickly you can get up and running.
- Zugang zu Support: Look for a platform with responsive & helpful customer support in case you encounter any kind of issues.
- Future growth: Choose a tool that can scale with your business as your social media needs evolve.
Endgültiges Urteil
While both Buffer and Later are strong contenders in the social media management arena, our pick leans towards Later.
Its versatility in handling multiple social media accounts, user-friendly interface, and budget-friendly pricing machen it a great choice for businesses of all sizes.
If your focus is primarily on visual planning and Instagram, Buffer might be a better fit.
However, for a well-rounded platform that covers the essentials of scheduling, analytics capabilities, and social media monitoring, Later delivers.
Remember, the best social media platform for you depends on your specific needs and social media strategies.
Consider your goals, budget, and desired features carefully before making your decision.
With the right tool in your arsenal, social media managers can streamline their efforts and achieve greater success.
More of Buffer
- Buffer vs Sprout Social: It is a comprehensive platform with advanced social CRM and detailed analytics and reporting.
- Buffer vs Metricool: Buffer – easy scheduling. Metriccool – stronger analytics, competitor info.
- Buffer vs Socialpilot: Buffer – basic scheduling. Sozialpilot – more features for the price.
- Buffer vs Sendible: Buffer – simple, clean design. Sendbar – wider features (listening, analytics).
- Buffer vs Content Studio: Buffer – simple scheduling. Content Studio – content discovery, AI.
- Buffer vs Heropost: Buffer – straightforward scheduling. Heropost – AI content, competitor intel.
- Buffer vs Agorapulse: Buffer – simple scheduling. Agorapulse – unified inbox, listening.
- Puffer vs Zoho Social: Buffer offers simple scheduling. Zoho Social offers more features and is cost-effective (Zoho).
- Buffer vs Sprinklr: Buffer – basic scheduling (small biz). Sprinklr – enterprise-level.
- Buffer vs Later: Buffer – scheduling for many platforms. Später – visual content (Instagram).
- Buffer vs Loomly: Buffer – simple scheduling calendar. Loomly – content calendar, teamwork.
- Buffer vs Blaze: (Info limited – Buffer’s strength is simplicity for scheduling).
- Buffer vs Hootsuite: It is a long-standing tool known for its comprehensive, multi-platform dashboard view.
- Buffer vs Planable: It is a collaboration-first tool with a focus on visual content approval and client feedback.
More of Later
- Later vs Sprout Social: It offers comprehensive social listening and advanced analytics, making it a more robust, but complex tool.
- Later vs Metricool: It offers broader analytics and ad management.
- Later vs Socialpilot: It supports more platforms and has a social inbox.
- Later vs Sendible: It has robust collaboration and reporting.
- Later vs Content Studio: It excels in content discovery.
- Later vs Heropost: It uses AI for content creation.
- Later vs Agorapulse: It offers strong social listening.
- Later vs Zoho Social: It integrates with the Zoho suite.
- Later vs Buffer: It is known for its simplicity.
- Later vs Sprinklr: It is an enterprise-level platform.
- Later vs Loomly: It focuses on team content workflows.
- Later vs Blaze: It depends on Blaze’s specific features.
- Later vs Hootsuite: It is a more comprehensive tool with a wider range of platform integrations and in-depth analytics.
- Later vs Planable: It is a collaboration-first tool, with a strong focus on content approval workflows for teams
Häufig Gestellte Fragen
Kann ich Buffer and Later ausprobieren, bevor ich mich für einen kostenpflichtigen Plan entscheide?
Ja, sowohl Buffer als auch Later bieten kostenlose Pläne mit eingeschränkten Funktionen an, so dass Sie sie einfach ausprobieren können, um zu sehen, welcher Ihren Bedürfnissen am besten entspricht.
Ist es möglich, Instagram Reels mit Buffer oder Later zu planen?
Ganz genau! Beide Plattformen unterstützen die Planung von Instagram Reels und erleichtern so die Planung und Veröffentlichung Ihrer Videoinhalte.
Kann ich mit diesen Tools einfach mehrere Social-Media-Konten von einem Ort aus verwalten?
Ja, sowohl Buffer als auch Later ermöglichen es Ihnen, mehrere Social-Media-Konten über ein einziges Dashboard zu verbinden und zu verwalten und so Ihren Workflow zu optimieren.
Buffer und Later bieten Social Listening- oder Monitoring-Funktionen?
Buffer bietet in seinen höheren Tarifen grundlegende Social Listening-Funktionen, während sich Later hauptsächlich auf die Planung und Veröffentlichung konzentriert.
Welche Plattform ist für kleine Unternehmen mit begrenztem Budget besser geeignet?
Buffer generally offers more affordable pricing plans, making it a suitable option for kleine Unternehmen looking for cost-effective social media management.
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