Moz vs. Ubersuggest: Welches SEO-Tool ist das richtige für Sie im Jahr 2025?

von | Last updated Dec 16, 2025

Gewinner
Ubersuggest Best
4.5
  • Site Audit
  • Keywords Generator
  • Traffic Estimation
  • AI Content Schriftsteller
  • Backlink-Management
  • Kostenlose Testversion verfügbar
  • Paid Plans from $120/Lifetime
Zweiter
Moz best
3.5
  • SERP Analysis
  • Free Research Tool
  • Keyword Explorer
  • On-Page Grader
  • Berechtigungsprüfung
  • Kostenlose Testversion verfügbar
  • Bezahlte Abonnements ab 39 $/Monat
Moz vs Ubersuggest

Facing tough competition online?

You’re not alone.

Many businesses struggle to get noticed in search results, making it hard to reach potential customers. 

But with so many SEO options out there, how do you pick one that truly helps?

Today, we’re looking at two big names: Moz vs Ubersuggest.

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Überblick

We’ve used both Moz and Ubersuggest for various projects.

We’ve tested their features with real-world tasks.

This hands-on experience helped us see how they truly stack up against each other.

Moz CTA
3.5von 5

Steigern Sie Ihre SEO! Über 500.000 Marketer vertrauen Moz. Nutzer verzeichneten eine Verbesserung ihrer Keyword-Rankings um 1.143 %.

Preisgestaltung: Free trial available. Premium Plan starts at $39/mo.

Hauptmerkmale:

  • Domain Authority
  • Link Explorer
  • Keyword Explorer
Ubersuggest CTA
4.5von 5

Bereit für mehr Traffic? Schließen Sie sich 3 Millionen Nutzern an, die Ubersuggest vertrauen. Jetzt entdecken!

Preisgestaltung: Free trial available. Plan starts at $120/Lifetime.

Hauptmerkmale:

  • Keyword-Ideen
  • Inhaltsideen
  • Backlink-Daten

What is Moz?

Now, let’s talk about Moz. It’s another big player in SEO.

Many people know it for Domain Authority. Moz focuses a lot on links.

It helps you build strong connections.

Entdecken Sie außerdem unsere bevorzugten Moz-Alternativen…

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Unsere Einschätzung

Moz CTA

Boost your SEO! Over 500,000 marketers trust Moz. Users like Tinuiti saw a 1,143% increase in keyword rankings. Ready to use Moz like an expert? Click to start improving your SEO today!

Wichtigste Vorteile

  • Branchenübliche Domain Authority.
  • Starker Fokus auf Linkanalyse.
  • Bietet detaillierte Berichte zum Website-Crawling.
  • Keyword Explorer für Einblicke.
  • Link Explorer für Backlink-Daten.

Preisgestaltung

Alle Pläne werden wird jährlich abgerechnet.

  • Starter ($39/month)
  • Standard ($79/month)
  • Medium ($143/month)
  • Large ($239/month)
Moz Pricing

Vorteile

  • Trusted Domain Authority.
  • The interface is appealing.
  • Excellent link analysis features.
  • Great for local SEO efforts.
  • Good educational resources provided

Nachteile

  • The keyword database is smaller.
  • Die Wettbewerbsanalyse ist weniger detailliert.
  • Lacks content marketing features.
  • Some tools feel less robust

What is Ubersuggest?

So, what is Ubersuggest all about? It’s a simpler SEO-Tool.

Neil Patel created it. It helps you find keywords.

You can also analyze your competitors. It’s known for being easy to use. It’s also very budget-friendly.

Also, explore our favorite Ubersuggest alternatives…

Bild 46

Unsere Einschätzung

Ubersuggest CTA

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Discover 1000s of new keywords and improve your SEO today. Create your account!

Wichtigste Vorteile

  • Sehr benutzerfreundliche Oberfläche.
  • Es stehen Optionen für eine einmalige Zahlung zur Verfügung.
  • Bietet umfassende Keyword-Daten.
  • Gründliche Keyword-Recherche.
  • Website-Audit zur schnellen Fehlerbehebung.
YouTube-Video

Preisgestaltung

  • Person (120 $/Lebenszeit)
  • Geschäft (200 $/Lebenszeit)
  • Unternehmen (400 $/Lebenszeit)
Ubersuggest Pricing

Vorteile

  • Sehr günstige Preise.
  • Leicht verständlich.
  • Lifetime deal available.
  • Gut geeignet für Anfänger.
  • Clear user interface.

Nachteile

  • Weniger erweiterte Funktionen.
  • Not as comprehensive.
  • Customer support is slower.
  • Lacks some deep insights.

Funktionsvergleich

Moz Pro is a powerful tool seo experts in the seo industry, specializing in link research and link metrics to build brand authority.

Ubersuggest is an affordable, user friendly seo tool founded by entrepreneur neil patel, offering quick overviews and valuable insights to simplify the core seo strategy.

This comparison details their approach to rank tracking, backlink analysis, and organic traffic growth for search engine optimization.

  • Moz: Is the industry leader for link metrics. The moz link explorer provides deep backlink analysis, showing inbound links and external links and linking domains, along with crucial scores like domain authority and page authority. This link research is vital for link building and identifying spam score.
  • Ubersuggest: Offers backlink Daten and backlink analysis, allowing users to reverse engineer competitor backlink profiles. The domain score and analysis of backlinks pointing provide a quick overview of referring domains, helping users assess competitive links.

2. Keyword Research and Intent

  • Moz: The keyword explorer is a powerful tool for seo research, helping seo professionals generate vast keyword ideas. It provides keyword data and serp data to assess keyword difficulty scores and search intent for a target keyword. Moz tools help users use moz data to rank higher and monitor search engine visibility.
  • Ubersuggest: Provides keyword ideas and the keyword overview in its ubersuggest dashboard. It focuses on identifying long tail keywords and related keywords, providing monthly search volume and seo difficulty for any given keyword or search term.

3. Rank Tracking and Performance Monitoring

  • Moz: Provides a highly reliable rank tracker that monitors keyword rankings and search rankings across search engines. Moz tools are used to track seo performance and seo efforts effectively, providing key seo metrics and ranking keywords.
  • Ubersuggest: Offers integrated rank tracking and keyword tracking features to monitor keyword rankings for organic keywords and site ranks for the same keywords. This helps track seo performance on search engine results pages.

4. Website-Audit und technische Suchmaschinenoptimierung

  • Moz pro features a site Prüfung tool that conducts thorough site auditing and checks for technical seo issues. The site crawl identifies critical errors affecting seo health, providing seo tips to help the site rank higher.
  • Ubersuggest: Provides a site auditing feature focused on identifying critical on page issues, including suggestions for meta descriptions. It is less specialized in deep technical seo diagnostics and relies on other tools for comprehensive seo health checks.

5. Competitive Analysis and Traffic

  • Ubersuggest: Excels at competitive analysis by providing estimated traffic and a domain overview, showing which top pages receive the most traffic. This allows users to quickly gain valuable insights into competitor organic traffic.
  • Moz: Provides strong competitive analysis and monitors the organic traffic Auswirkungen of competitors’ keyword rankings and link building efforts. Moz data is based on its own extensive index for precise seo data analysis.

6. Content Insights and Repurposing

  • Ubersuggest: Highlights popular pages and provides content ideas based on high-performing top pages. It shows YouTube and facebook shares for popular content, along with an analysis of anchor text for link building.
  • Moz: Focuses on the core content strategy by providing keyword data and related keywords needed for content optimization. It analyzes serp features and search results for every target keyword.
YouTube-Video

7. Integration and Supplemental Tools

  • Ubersuggest: Offers the ubersuggest extension (chrome extension), which provides quick overviews of seo difficulty and keyword data directly in the google search results. It integrates with google search console for traffic verification.
  • Moz: Moz tools integrate seamlessly with google analytics and google search console for comprehensive seo performance tracking. The moz api provides api access for developers to pull raw link data and seo data into other SEO-Tools.

8. Pricing Model and Accessibility

  • Ubersuggest: It offers a free version that provides a great set of free tools and is highly accessible. The paid plans are affordable, making it a viable option for those looking for other seo tools to start their seo strategy.
  • Moz: Moz pricing for the moz plan is typically higher, reflecting its position as an established leader in the seo industry providing comprehensive link metrics and site auditing features for seo professionals. Moz offers a free trial as a gateway.

9. Feature Depth and Focus

  • Moz: Focuses on link building, backlink analysis, and domain authority for large scale seo. Its seo efforts are centered around providing the deepest and most reliable link metrics and seo data to help sites improve search rankings.
  • Ubersuggest: Focuses on simplifying search engine optimization and providing immediate valuable insights to help users drive traffic and grow organic traffic. Its breadth is broader, but the depth of link research is not as great as Moz’s.

Worauf sollte man bei einem Keyword-Recherche-Tool achten?

  • Database Size: Verfügt es über eine umfangreiche und aktuelle Stichwortdatenbank?
  • Accuracy of Data: Is the search volume and keyword difficulty reliable?
  • Feature Set: Does it offer keyword suggestion, clustering, and intent analysis?
  • Competitor Insights: Can it analyze keywords your competitors rank for?
  • Benutzerfreundlichkeit: Is the interface intuitive and easy to navigate?
  • Integration: Does it work well with other SEO solution tools you use?
  • Preisstruktur: Does the cost align with the features offered and your budget?

Endgültiges Urteil

So, which tool do we pick?

Für die meisten kleine Unternehmen and new SEOs, we lean towards Ubersuggest.

It’s easier to learn and more affordable.

It gives you all the main tools you need without being too complex.

Moz is powerful, but it can be a lot for someone just starting.

We’ve used both these tools in real projects, finding what works best.

Our goal at Linkfinder is always to give you clear, honest advice that helps Du succeed online.

Ubersuggest hits that sweet spot for value and ease of use.

It helps you get results without breaking the bank or overwhelming you with features you might not need yet.

More of Moz

We’ve compared Moz with the following alternatives, highlighting their standout features:

  • Moz vs Ahrefs: Ahrefs offers a massive backlink database and deeper competitor analysis.
  • Moz vs Semrush: Semrush is an all-in-one suite covering SEO, PPC, and content marketing.
  • Moz vs Content Raptor: Content Raptor ist darauf spezialisiert, aus GSC-Daten „Quick-Win“-Content-Möglichkeiten zu identifizieren.
  • Moz vs SE Ranking: SE Ranking bietet ein umfassendes SEO-Toolkit mit starker Ranking-Verfolgung.
  • Moz vs Ubersuggest: Ubersuggest ist ein budgetfreundliches Tool mit starken Keyword-Vorschlägen und Content-Ideen.
  • Moz gegen SpyFu: SpyFu excels in competitor paid ad analysis and keyword insights for rivals.
  • Moz vs. Similarweb: Similarweb focuses on broad website traffic analytics and market intelligence.
  • Moz vs Raven Tools: Raven Tools offers agency-focused reporting and comprehensive white-label solutions.
  • Moz gegen Mangools: Mangools (KWFinder) is known for its user-friendly design and affordable keyword research.
  • Moz vs Ranktracker: Ranktracker ist spezialisiert auf hochpräzise und detaillierte Keyword-Ranking-Verfolgung.
  • Moz vs Surfer SEOFokus auf On-Page-Content-Optimierung mit Echtzeit-Vorschlägen; umfassende Backlink-Analyse.

More of UberSuggest

Hier erfahren Sie, wie sich Ubersuggest im Vergleich zu anderen SEO-Tools positioniert und welche Hauptmerkmale es gibt:

  • Ubersuggest vs Content Raptor: Content Raptor ist auf KI-gestützte Inhaltsoptimierung spezialisiert; Ubersuggest liefert allgemeine Inhaltsideen.
  • Ubersuggest vs Surfer SEO: Surfer SEO zeichnet sich durch Onpage-Content-Optimierung aus; Ubersuggest konzentriert sich auf die Grundlagen der Keyword-Recherche.
  • Ubersuggest vs Moz: Moz bietet umfassende SEO-Metriken und eine stärkere Community; Ubersuggest ist budgetfreundlicher.
  • Ubersuggest vs SE Ranking: SE Ranking bietet eine präzisere Rangverfolgung; Ubersuggest bietet einen grundlegenden Überblick.
  • Ubersuggest vs SpyFu: SpyFu eignet sich hervorragend für Einblicke in die PPC-Strategien der Konkurrenz; Ubersuggest konzentriert sich auf organische Keyword- und Website-Audits.
  • Ubersuggest vs Similarweb: Similarweb bietet umfassende Website-Traffic- und Marktinformationen; Ubersuggest konzentriert sich auf SEO-Spezifika.
  • Ubersuggest vs Raven Tools: Raven Tools bietet umfangreiche Berichts- und Integrationsmöglichkeiten; Ubersuggest ist ein einfacheres All-in-One-SEO-Tool.
  • Ubersuggest vs Mangools: Mangools bietet eine Reihe benutzerfreundlicher Tools; Ubersuggest ist bekannt für seine Einfachheit und seinen günstigen Preis.
  • Ubersuggest vs Ranktracker: Ranktracker ist auf präzises Keyword-Ranking-Tracking spezialisiert; Ubersuggest bietet allgemeine Ranking-Übersichten.

Häufig gestellte Fragen

Is Ubersuggest good for small businesses?

Yes, Ubersuggest is very good for small businesses. It’s affordable and easy to use. It offers key features like keyword research, site audits, and backlink checks. This helps small businesses get started with their digital marketing efforts without a huge budget or steep learning curve.

How does Ubersuggest compare to Semrush or Ahrefs?

Ubersuggest is more budget-friendly and simpler to use than Semrush or Ahrefs. While Semrush and Ahrefs offer deeper, more advanced features for large agencies, Ubersuggest provides essential SEO data in a more straightforward way, focusing on basic needs for new users.

What is SERP in SEO?

SERP stands for Search Engine Results Page. It’s the page you see after typing something into a search engine like Google. SEO aims to get your website to rank high on the SERP so more people see and click on your site.

What is digital marketing analytics?

Digital marketing analytics is about collecting and understanding data from your online marketing efforts. This includes website traffic, soziale Medien engagement, and ad performance. It helps you see what’s working and how to improve your strategy to boost user experience and results.

Does Moz offer a free version?

Moz does not offer a completely free version like Ubersuggest’s limited free plan. However, Moz typically provides a free trial for its paid Moz Pro service. This lets you try out its more advanced analytics and SEO tools for a set period.

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