Moz vs Ubersuggest: Which SEO Tool is Right for You in 2025?

von | Zuletzt aktualisiert Jul 14, 2025

Gewinner
Moz am besten
9.0
  • SERP-Analyse
  • Kostenloses Recherchetool
  • Stichwort-Explorer
  • On-Page-Grader
  • Domain Authority Checker
  • Kostenlose Testversion verfügbar
  • Paid Plans from $39/mo
Zweiter
Ubersuggest Best
7.5
  • Site-Audit
  • Schlüsselwörter Generator
  • Verkehrsschätzung
  • KI-Inhalte Schriftsteller
  • Backlink-Verwaltung
  • Kostenlose Testversion verfügbar
  • Kostenpflichtige Pläne ab 120 $/Lebenslang
Fahim AI 6 59

Facing tough competition online?

Du bist nicht allein.

Many businesses struggle to get noticed in search results, making it hard to reach potential customers. 

But with so many SEO options out there, how do you pick one that truly helps?

Today, we’re looking at two big names: Moz vs Ubersuggest.

Tauchen wir ein!

Überblick

We’ve used both Moz and Ubersuggest for various projects.

We’ve tested their features with real-world tasks.

This hands-on experience helped us see how they truly stack up against each other.

Moz CTA

Boost your SEO! Over 500,000 marketers trust Moz. Try Moz now and unlock more features.

9von 10

Preise: Free trial available. Premium Plan starts at $39/mo.

Hauptmerkmale:

  • Domain Authority
  • Link Explorer
  • Stichwort-Explorer
Ubersuggest CTA

Ready to boost your traffic? Join 3 million users who trust Ubersuggest.

7.5von 10

Preise: Kostenlose Testversion verfügbar. Der Plan beginnt bei $120/Lifetime.

Hauptmerkmale:

  • Keyword Suggestions
  • Site-Audit
  • Backlink-Analyse

Was ist Moz?

Now, let’s talk about Moz. It’s another big player in SEO.

Many people know it for Domain Authority. Moz focuses a lot on links.

It helps you build strong connections.

Also, explore our favorite Moz alternatives…

Moz CTA
Moz
9.0

Steigern Sie Ihre SEO! Über 500.000 Vermarkter vertrauen Moz. Nutzer wie Tinuiti verzeichneten eine Steigerung der Keyword-Rankings um 1.143 %. Bereit für Verwenden Sie Moz wie ein Experte? Klicken Sie hier, um noch heute mit der Verbesserung Ihrer SEO zu beginnen!

Hauptvorteile

Moz shines with its distinct advantages, providing powerful tools to boost your search presence:

  • Industry-Leading Domain Authority (DA): This is a key metric. It predicts search engine ranking. Moz’s DA is widely recognized. Over 90% of SEOs consider it important.
  • Powerful Link Explorer: Analyze backlinks deeply. Find link-building opportunities easily. It has a massive index of over 35 trillion links.
  • Intuitive Keyword Explorer: Discover relevant keywords. Get clear difficulty scores. See organic CTR data too.
  • Comprehensive Site Crawl: Identify technical SEO issues. Get actionable recommendations quickly.
  • Local SEO Werkzeuge: Optimize for local search. Manage Geschäft listings effectively.

Preise

  • Starter (39 $/Monat)
  • Standard (79 $/Monat)
  • Mittel (143 $/Monat)
  • Groß (239 $/Monat)
Moz-Preise

Pros

  • Vertrauenswürdige Domänenautorität.
  • Die Oberfläche ist ansprechend.
  • Hervorragende Funktionen zur Linkanalyse.
  • Ideal für lokale SEO-Bemühungen.
  • Gute Bildungsressourcen bereitgestellt

Nachteile

  • Die Keyword-Datenbank ist kleiner.
  • Analyse der Wettbewerber is less in-depth.
  • Es fehlen Content-Marketing-Funktionen.
  • Einige Werkzeuge fühlen sich weniger robust an

Was ist Ubersuggest?

Worum geht es also bei Ubersuggest? Es ist eine einfachere SEO-Tool.

Neil Patel hat es entwickelt. Es hilft Ihnen, Schlüsselwörter zu finden.

Sie können auch Ihre Konkurrenten analysieren. Es ist dafür bekannt, dass es einfach zu bedienen ist. Außerdem ist es sehr budgetfreundlich.

Entdecken Sie auch unsere bevorzugten Ubersuggest-Alternativen...

Ubersuggest CTA
Ubersuggest
7.5

Bereit, Ihren Traffic zu steigern? Werden Sie einer von 3 Millionen Nutzern, die Ubersuggest vertrauen. Entdecken Sie Tausende neuer Keywords und verbessern Sie Ihre SEO noch heute. Erstellen Sie Ihr Konto!

Hauptvorteile

Ubersuggest konzentriert sich auf die unkomplizierte Bereitstellung von wichtigen SEO-Einblicken und macht sie für jeden zugänglich.

  • Schnelle Ideen für Schlüsselwörter: Erhalten Sie schnell Tausende von Schlüsselwortvorschlägen.
  • Inhaltliche Inspiration: Entdecken Sie beliebte Inhalte zu Ihrer Nische.
  • Wettbewerbsanalyse: Siehe Top-Seiten und Schlüsselwörter für Konkurrenten.
  • Site 图像生成仍在发展中: Finden Sie SEO-Probleme auf Ihrer Website.
  • Backlink-Daten: Entdecken Sie, wer auf Ihre Website verlinkt.
Youtube Video

Preise

  • Einzelperson (120 $/Lebenslang)
  • Geschäftlich (200 $/Lebensdauer)
  • Enterprise (400 $/Lebensdauer)
Ubersuggest-Preise

Pros

  • Sehr erschwingliche Preise.
  • Leicht verständlich.
  • Lebenslanges Angebot verfügbar.
  • Gut für Anfänger.
  • Übersichtliche Benutzeroberfläche.

Nachteile

  • Daten können begrenzt sein.
  • Weniger erweiterte Funktionen.
  • Nicht so umfassend.
  • Der Kundensupport ist langsamer.
  • Es fehlen einige tiefe Einsichten.

Funktionsvergleich

Now, let’s dive into the core features of both Moz and Ubersuggest.

We’ll look closely at what each tool offers. This will help you see which one has the tools you need to succeed.

1. Schlüsselwort-Recherche

Moz: Their Keyword Explorer helps you find keywords with details like search volume and difficulty. It also shows a “Priority Score” to help you pick the best keywords to target. Moz also offers insights into Warum people are searching for certain keywords.

Ubersuggest: This tool gives you many keyword ideas, showing monthly search volume, how hard they are to rank for, and even related questions people ask. It’s great for finding new content ideas quickly.

Moz Persönliche Erfahrung

2. Site Audit

Moz: Its Site Crawl finds common website problems like slow pages, broken links, and duplicate content. It helps you see what needs fixing to make your site healthy for search engines.

Ubersuggest: The Site Audit feature scans your website for SEO issues. It points out problems like broken links or missing titles. It gives you a score and ideas on how to fix things to improve your site’s health.

Moz: With Link Explorer, you can check backlinks to any site. It uses its own trusted scores like Domain Authority (DA) and Page Authority (PA) to show a site’s strength. You can also see links gained or lost.

Ubersuggest: It helps you see where a website gets its links from. It shows you the “Domain Score” (which is based on Moz’s data) and helps you find new places to get links for your site.

4. Rank Tracking

Moz: You can track how your keywords rank over time, checking positions on both desktop and mobile. It also lets you compare your rankings to your competitors.

Ubersuggest: This feature lets you see your keyword rankings every day. It tracks how you rank on both desktop and mobile. You can also see how you rank in different cities or countries.

5. Content Ideas & Optimization

Moz: It provides “On-Page Optimization” suggestions. This helps you make your content better for specific keywords. It gives you tips to improve your page’s score.

Ubersuggest: This tool helps you find popular content topics related to your keywords. It shows you what kind of content gets shared a lot and which headlines work best. This helps you plan your own content.

6. Benutzerfreundlichkeit

Moz: It has a clear and professional look. It can take a bit longer to learn all its features because it offers a lot of depth.

Ubersuggest: It is known for being very simple and easy to use. Beginners often find it friendly and straightforward, making it easy to jump in and get started.

Ubersuggest Schlüsselwort-Generator

7. Pricing & Free Options

Moz: It has different paid plans starting at a higher price point. It usually offers a generous 30-day free trial to test out its full features.

Ubersuggest: This tool is more budget-friendly. It offers a useful free version with daily limits. There’s also a 7-day free trial for its paid plans.

Worauf sollte man bei der Auswahl eines Keyword Research Tools achten?

  • Größe der Datenbank: Does it have a vast and updated keyword database?
  • Genauigkeit der Daten: Is the search volume and keyword difficulty reliable?
  • Funktionsumfang: Does it offer keyword suggestion, clustering, and intent analysis?
  • Competitor Insights: Can it analyze keywords your competitors rank for?
  • Benutzerfreundlichkeit: Is the interface intuitive and easy to navigate?
  • Saleshandy contre UpLead Does it work well with other SEO solution tools you use?
  • Pricing Structure: Does the cost align with the features offered and your budget?

Endgültiges Urteil (Unsere Wahl)

So, which tool do we pick?

For most kleine Unternehmen and new SEOs, we lean towards Ubersuggest.

It’s easier to learn and more affordable.

It gives you all the main tools you need without being too complex.

Moz is powerful, but it can be a lot for someone just starting.

We’ve used both these tools in real projects, finding what works best.

Unser Ziel bei Linkfinder is always to give you clear, honest advice that helps Du succeed online.

Ubersuggest hits that sweet spot for value and ease of use.

It helps you get results without breaking the bank or overwhelming you with features you might not need yet.

More of Moz

We’ve compared Moz with the following alternatives, highlighting their standout features:

  • Moz vs. Ahrefs: Ahrefs offers a massive backlink database and deeper competitor analysis.
  • Moz vs Semrush: Semrush is an all-in-one suite covering SEO, PPC, and content marketing.
  • Moz vs Content Raptor: Content Raptor specializes in identifying “quick win” content opportunities from GSC data.
  • Moz vs SpyFu: SpyFu excels in competitor paid ad analysis and keyword insights for rivals.
  • Moz vs Ähnliche Webseite: Similarweb focuses on broad website traffic analytics and market intelligence.
  • Moz vs Raven Tools: Raven Tools offers agency-focused reporting and comprehensive white-label solutions.
  • Moz vs Mangools: Mangools (KWFinder) is known for its user-friendly design and affordable keyword research.
  • Moz vs. Ranktracker: Ranktracker specializes in highly accurate, detailed keyword Rangverfolgung.

More of UberSuggest

Here’s how Ubersuggest stacks up vs some other popular SEO tools, highlighting their standout features:

  • Ubersuggest vs Ahrefs: Ahrefs offers deeper backlink analysis and a massive keyword database; Ubersuggest is more user-friendly and affordable.
  • Ubersuggest vs Semrush: Semrush is a comprehensive all-in-one marketing suite; Ubersuggest provides essential SEO tools at a lower cost.
  • Ubersuggest vs Content Raptor: Content Raptor focuses on content optimization and A/B testing; Ubersuggest provides broader keyword and site audit features.
  • Ubersuggest vs SE-Ranking: SE Ranking offers a more robust all-in-one SEO suite; Ubersuggest is a more budget-friendly option for core SEO tasks.
  • Ubersuggest vs. SpyFu: SpyFu specializes in competitor PPC and ad insights; Ubersuggest focuses on organic keyword research and site audits.
  • Ubersuggest vs Similarweb: Similarweb provides in-depth traffic and audience analytics; Ubersuggest offers foundational keyword and site performance data.
  • Ubersuggest vs Raven Tools: Raven Tools excels in client reporting and integrated analytics; Ubersuggest focuses on accessible keyword and site audits.
  • Ubersuggest vs Mangools: Mangools is known for its user-friendly interface and focus on local SEO; Ubersuggest offers a broader set of core SEO tools.
  • Ubersuggest vs Ranktracker: Ranktracker excels in precise keyword rank tracking; Ubersuggest provides general keyword research and site overview.

Häufig Gestellte Fragen

Is Ubersuggest good for small businesses?

Yes, Ubersuggest is very good for small businesses. It’s affordable and easy to use. It offers key features like keyword research, site audits, and backlink checks. This helps small businesses get started with their digital marketing efforts without a huge budget or steep learning curve.

How does Ubersuggest compare to Semrush oder Ahrefs?

Ubersuggest is more budget-friendly and simpler to use than Semrush or Ahrefs. While Semrush and Ahrefs offer deeper, more advanced features for large agencies, Ubersuggest provides essential SEO data in a more straightforward way, focusing on basic needs for new users.

Was ist SERP in SEO?

SERP stands for Search Engine Results Page. It’s the page you see after typing something into a search engine like Google. SEO aims to get your website to rank high on the SERP so more people see and click on your site.

Was ist digital marketing analytics?

Digital marketing analytics is about collecting and understanding data from your online marketing efforts. This includes website traffic, sozialen Medien engagement, and ad performance. It helps you see what’s working and how to improve your strategy to boost user experience and results.

Does Moz offer a free version?

Moz does not offer a completely free version like Ubersuggest’s limited free plan. However, Moz typically provides a free trial for its paid Moz Pro service. This lets you try out its more advanced analytics and SEO tools for a set period.

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