MarketMuse vs SE Ranking: Content Optimization Battle in 2025

von | Dez. 18, 2024

Gewinner
se ranking logo
4.7
  • Keyword-Recherche
  • Backlink-Checker
  • Website-Audit
  • Content-Ideen-Finder
  • Lokales Marketing
  • 14 Tage kostenlos testen
  • Bezahlte Pläne ab 52 $
Zweiter
marketmuse
3.8
  • Inhaltsoptimierer
  • Analyzer Telescope
  • X-Ray SERP
  • Topic Researcher
  • Growth Analyzer
  • Kostenloser Plan verfügbar
  • Contact For Pricing
MarketMuse vs SE Ranking

Feeling lost in the sea of SEO-Tools? You’re not alone.

Choosing the right platform can be a real headache, especially when it comes to content optimization.

Two popular contenders often top the list: MarketMuse and SE Ranking.

Both promise to boost your rankings and help you write top-notch content, but which one comes out on top?

In this head-to-head matchup, we’ll break down MarketMuse vs SE Ranking key features so you can choose the perfect tool to conquer your content goals.

Überblick

We’ve spent weeks testing both MarketMuse and SE Ranking to give you the most accurate comparison.

We’ve explored their features, analyzed their pricing plans, and tested their content optimization capabilities.

Jetzt teilen wir unsere Erkenntnisse, um Ihnen zu helfen machen the right decision for your needs.

marketmuse CTA
3.8von 5

Ready to transform your content into a high-performing asset? Request a demo of MarketMuse & experience the power.

Preise: Free plan available. Contact for the Paid plans.

Hauptmerkmale:

  • Optimierung der Inhalte
  • Wettbewerbsanalyse
  • NLP Term Recommendations
SE Ranking-Logo
4.7von 5

Über 5.000 Agenturen weltweit vertrauen SE Ranking! Steigern Sie Ihre SEO mit SE Ranking.

Preise: 14 Tage kostenlos testen. Pläne ab 52 $/Monat.

Hauptmerkmale:

  • Umfassendes Site-Audit-Tool
  • Backlink-Monitoring und -Analyse
  • Rang-Tracker mit Einblicken in die Konkurrenz

What is MarketMuse?

Ever wished you had a personal content strategist? That’s MarketMuse in a nutshell.

It’s like having an SEO expert by your side, guiding your content creation process from start to finish.

This powerful AI-driven platform analyzes your content, identifies gaps, and provides actionable insights to help you rank higher in search results.

Entdecken Sie auch unsere beliebtesten MarketMuse alternatives

MarketMuse homepage

Unsere Meinung

marketmuse CTA

Ready to master your content strategy with MarketMuse? Companies using MarketMuse have seen organic traffic increase by 72% and inbound calls by 120%! Stop guessing and start ranking.

Hauptvorteile

  • Content Briefs: Get detailed outlines for creating high-performing content.
  • Inhaltsoptimierung: Improve existing content with AI-powered suggestions.
  • Personalized Difficulty Score: Understand how hard it will be to rank for a keyword.
  • Wettbewerbsanalyse: See how your content compares to the competition.

Preise

  • Free – Limited application, 1 User & 10 queries/month.
  • Optimize- 100 Tracked Topics, 5 Content Briefs/month & 1 Strategy Docs/month.
  • Research – 10K Tracked Topics, 20 Content Briefs/month, & 5 Strategy Docs/month.
  • Strategy- 10K Tracked Topics, 20 Content Briefs/month, & 5 Strategy Docs/month.
marketmuse pricing

Pros

  • Data-driven content strategy
  • Improved search engine rankings
  • Increased organic traffic
  • Enhanced content quality
  • Competitive advantage

Nachteile

  • Lernkurve
  • Vertrauen in KI
  • Can feel overwhelming

Was ist das SE-Ranking?

Looking for an affordable SEO toolkit? SE Ranking might be your new best friend.

It’s a comprehensive platform packed with features to help you improve your website’s visibility and outrank your competitors.

Von Keyword-Recherche and website audits to backlink analysis and competitor tracking, SE Ranking has you covered.

Entdecken Sie auch unsere beliebtesten SE Ranking-Alternativen

Bild 49

Unsere Meinung

SE Ranking-Logo

Schließen Sie sich über 1 Million SE Ranking-Benutzern an, die täglich über 10 Millionen Schlüsselwörter verfolgen und jährlich über 3,6 Milliarden Positionen einsparen.

Hauptvorteile

  • Präzises Keyword-Ranking-Tracking.
  • Starke Wettbewerbsforschungsmerkmale.
  • Bietet White-Label-Reporting.
  • Umfassende Website-Audits.
  • Backlink-Überwachung und -Analyse.

Preise

SE Ranking bietet eine Vielzahl von Preisplänen, die Ihren Bedürfnissen und Ihrem Budget entsprechen (Jährliche Abrechnung)

  • Essential: 52,00 $/Monat. 1 Managerplatz, 5 Projekte, Rank Tracker.
  • Pro: 95,20 $/Monat. 3 Managerplätze, 30 Projekte, On-Page- und SERP-Analyse, Share-of-Voice-Metrik.
  • Geschäftlich: 207,20 $/Monat. 5 Managerplätze, unbegrenzte Projekte, Maximierung der Datenreichweite, Teamschulung, Dateneinblicke.
SE-Ranking

Pros

  • Umfassender Funktionsumfang
  • Benutzerfreundliche Oberfläche
  • Ausgezeichnetes Preis-Leistungs-Verhältnis
  • Starker Kundensupport
  • Flexibel und anpassbar

Nachteile

  • Begrenzte White-Labeling-Optionen
  • Gelegentliche Datenabweichungen
  • Verbesserungsbedarf bei den Content-Marketing-Funktionen
  • Für einige Funktionen ist ein Upgrade erforderlich.

Funktionsvergleich

Now, let’s dive deep into the features that truly matter.

We’ll compare MarketMuse and SE Ranking head-to-head across seven key areas, highlighting their strengths and weaknesses to help you make an informed decision.

1. Keyword Research and Suggestions

MarketMuse: While not its primary focus, MarketMuse offers keyword suggestions within its content briefs and optimization tools. It emphasizes semantically related keywords and topics to help you create comprehensive content that satisfies search intent. This approach aligns with how major search engines understand and rank content.

SE-Ranking: SE Ranking boasts a robust keyword research tool that allows you to discover keyword suggestions, analyze search volume, and assess keyword difficulty. It provides valuable insights into competitor rankings and helps you identify high-potential keywords to target in your SEO strategy.

2. Content Planning and Optimization

MarketMuse: This is where MarketMuse truly shines. It excels at content planning and optimization. Its AI-powered platform analyzes your content, identifies gaps and weaknesses, and provides specific recommendations to improve its relevance, authority, and comprehensiveness. This helps you create content that is truly optimized for search engine rankings.

SE-Ranking: SE Ranking offers a content editor with basic on-page SEO analysis. It provides recommendations for optimizing your content, including keyword density, content length, and meta tag optimization. While helpful, its content optimization features are not as advanced as MarketMuse’s.

3. Rank Tracking

MarketMuse: MarketMuse includes a rank tracker that allows you to monitor your keyword rankings over time. It provides insights into your content’s performance and helps you track the impact of your SEO efforts.

SE-Ranking: SE Ranking also offers a comprehensive rank tracker. It allows you to track your rankings across major search engines, monitor your competitors’ performance, and receive alerts for significant changes in rankings.

4. Competitor Analysis

MarketMuse: MarketMuse’s Wettbewerbsanalyse focuses on content quality and relevance. It helps you understand how your content stacks up against your competitors and identify areas where you can improve.

SE-Ranking: SE Ranking provides a more in-depth competitor analysis tool. It allows you to analyze your competitors’ websites, track their rankings, and identify their backlink profiles. This information can be invaluable for developing an effective SEO strategy.

5. Website Audit

MarketMuse: MarketMuse doesn’t offer a dedicated website Prüfung tool.

SE-Ranking: SE Ranking includes a comprehensive website audit tool that helps you identify technical SEO issues that could be hurting your search engine performance. It provides actionable recommendations to fix errors and improve your site’s overall health.

6. Content Marketing Tools

MarketMuse: MarketMuse primarily focuses on content planning, optimization, and performance analysis. It integrates with content marketing tools like Google Docs and WordPress.

SE-Ranking: SE Ranking offers a wider range of content marketing tools, including a sozialen Medien management tool, a content scheduler, and an email marketing tool.

7. Advanced SEO Features

MarketMuse: MarketMuse utilizes advanced AI and natural language processing to provide in-depth content analysis and optimization recommendations. It focuses on helping you create high-quality, comprehensive content that satisfies search intent.

SE-Ranking: SE Ranking offers a wider range of advanced SEO features, including backlink monitoring, competitor analysis, and website auditing. It provides a more comprehensive toolkit for managing your overall SEO strategy.

Worauf ist bei der Auswahl des richtigen Content-Optimierers zu achten?

  • Ihr Budget: Pricing varies significantly between tools. Determine how much you’re willing to spend and choose a plan that aligns with your budget.
  • Content Goals: What are you hoping to achieve with your content? Increased traffic? Higher rankings? More engagement? Choose a tool that offers features to support your specific goals.
  • Technisches Fachwissen: Some tools are more complex than others. Consider your comfort level with SEO and choose a platform with an intuitive interface and helpful support.
  • Integration with Existing Tools: Do you use other marketing or SEO tools? Check if the Inhaltsoptimierer integrates with your existing workflow for a seamless experience.
  • Kostenlose Testversion oder Demo: Most tools offer a free trial or demo. Take advantage of this to test the platform and see if it’s a good fit for your needs.
  • Content Type Support: Do you primarily create articles, landing pages, or something else? Ensure the tool excels at optimizing the types of content you produce.
  • KI-Funktionen: If you’re looking for advanced features like automated content briefs or content generation, prioritize tools with robust AI.
  • Berichterstattung und Analytik: How does the tool track and report on content performance? Choose a tool that provides the Daten and insights you need to measure success.
  • Skalierbarkeit: Consider your future needs. Can the tool grow with your Geschäft as your content volume and team size increase?
  • User Reviews and Ratings: See what other users say about the tool. Look for reviews that highlight both the pros and cons.

Endgültiges Urteil

So, who wins this content optimization showdown? It’s a close call, but we give the edge to SE Ranking. Why?

Because it offers incredible value for your money.

You get a complete suite of SEO tools, including a keyword rank tracker and features to help you create SEO-optimized content, all at a very affordable price.

Plus, it has a user-friendly interface that’s easy to navigate, even for beginners.

While MarketMuse is a powerful tool with impressive AI capabilities, it’s significantly more expensive.

SE Ranking is the clear winner if you’re on a tight budget or just starting with search engine optimization.

It’s one of the best Surfer SEO alternatives out there, offering similar features at a fraction of the cost. Ultimately, the best choice depends on your specific needs and budget.

We’ve spent weeks testing these platforms to help you improve your SEO performance.

We’re confident that our insights will help you choose the right tool to achieve your content goals.

More of MarketMuse

Mehr zum SE-Ranking

So schneidet SE Ranking im Vergleich zu anderen beliebten SEO-Tools ab und hebt seine herausragenden Funktionen hervor:

  • SE Ranking vs. Content Raptor: Konzentriert sich auf die KI-Inhaltsoptimierung, während SE Ranking eine umfassendere SEO-Suite ist.
  • SE-Ranking vs. Surfer: Spezialisiert auf die Onpage-Inhaltsoptimierung; SE Ranking ist alles in einem.
  • SE-Ranking vs. Moz: Bietet starke Domänenautoritätsmetriken, während SE Ranking über eine größere Keyword-Datenbank verfügt.
  • SE Ranking vs. Ubersuggest: Ein kostenloses, benutzerfreundliches Keyword-Tool; SE Ranking ist eine umfassendere kostenpflichtige Lösung.
  • SE Ranking vs. SpyFu: Spezialisiert auf PPC-Anzeigen- und Keyword-Strategien der Konkurrenz, im Gegensatz zum breiteren Fokus von SE Ranking.
  • SE Ranking vs. Similarweb: Am besten für allgemeine Webanalysen geeignet; SE Ranking konzentriert sich auf das SEO-Kampagnenmanagement.
  • SE Ranking vs. Raven Tools: Bietet integrierte Kundenberichte; SE Ranking bietet eine vollständige Suite von SEO-Funktionen.
  • SE-Ranking vs. Mangools: SE Ranking ist für seine benutzerfreundliche Keyword-Recherche bekannt; es handelt sich jedoch um eine umfangreichere Plattform.
  • SE Ranking vs. Ranktracker: Konzentriert sich auf hochpräzises Ranking-Tracking; SE Ranking bietet ein breiteres SEO-Toolset.
  • SE-Ranking vs. Ahrefs: Benutzerfreundliche, erschwingliche, umfassende SEO-Suite; Ahrefs zeichnet sich durch eine hervorragende Backlink-Tiefe aus.

Häufig Gestellte Fragen

Is SE Ranking really a good Surfer SEO alternative?

Yes! SE Ranking offers a similar suite of SEO tools at a much more affordable price, including keyword research, content optimization, and Rangverfolgung. It’s a great option for those seeking a Surfer SEO competitor without the hefty price tag.

Can I use both MarketMuse and SE Ranking together?

While you could use both, it might be overkill for most users. Both platforms offer overlapping features. Focus on the tool that best aligns with your needs and budget to avoid unnecessary expenses.

Do these tools offer any training or support?

Absolutely! Both MarketMuse and SE Ranking provide extensive knowledge bases, tutorials, and responsive customer support to help you get the most out of their platforms.

Welches Tool ist für Anfänger besser geeignet?

SE Ranking generally has a gentler learning curve and a more intuitive interface. MarketMuse can feel a bit overwhelming for new users due to its advanced AI features and data-heavy reports.

Are there any other Surfer SEO competitors worth considering?

Yes! Besides MarketMuse and SE Ranking, other popular Surfer SEO competitors include Clearscope, Frase, and PageOptimizer Pro. Each tool has its own strengths and weaknesses, so it’s worth exploring different options to find the best fit.