Die richtige Wahl treffen soziale Medien Das Management-Tool könnte sich anfühlen, als würde man versuchen, einen Lottoschein mit Gewinn zu ziehen.
Es gibt so viele Möglichkeiten, die alle versprechen, Ihre Online-Präsenz zu steigern.
Zwei der größten Namen, die Sie wahrscheinlich kennen gehört are CoSchedule and Hootsuite.
Aber welches System ist letztendlich das beste?
In this post, we’ll break down the key differences between CoSchedule vs Hootsuite, comparing their features, pricing, and ease of use.
CoSchedule vs Hootsuite Overview
To give you the most accurate comparison, we’ve spent weeks testing both CoSchedule and Hootsuite.
We dug deep into their features, explored their pricing plans, and even created and scheduled content across various platforms.
Diese praktische Erfahrung gibt uns die Einblicke, die wir benötigen, um Ihnen bei der optimalen Entscheidung zu helfen.
Want to organize your entire marketing strategy in one place? CoSchedule gives you the tools to plan, & promote your content.
Preisgestaltung: Es gibt einen kostenlosen Tarif. Der kostenpflichtige Tarif beginnt bei 19 $/Monat.
Hauptmerkmale:
- Marketingkalender
- Content Organizer
- Social-Media-Planung
Need a simple way to manage your social media? Hootsuite provides an affordable option with all the basic features you need to succeed.
Preisgestaltung: 30 Tage kostenlos testen. Kostenpflichtiges Abo ab 99 $/Monat.
Hauptmerkmale:
- Streams
- Posteingang
- Analysen
Was ist CoSchedule?
CoSchedule is like your marketing command center.
It helps you plan, organize, and share your marketing projects, including your social media posts.
Think of it as a giant calendar that brings all your marketing efforts together in one place.
Ready to save time and get organized? CoSchedule users report saving an average of 5 hours each week!
Wichtigste Vorteile
CoSchedule is known for being a powerful all-in-one platform. Here are some of its best features:
- Marketing Calendar: See all your projects in one place, from another blog posts to social media campaigns.
- Content Organizer: Plan and organize your content creation workflow.
- Social-Media-Planung: Schedule your social media posts in all your channels.
- Teamzusammenarbeit: Work together with your team on projects and approvals.
- Analytik und Berichterstattung: Loading...
Preisgestaltung
CoSchedule has a few different pricing tiers to choose from, starting at $39 per user per month. Here’s a quick look:
- Kostenloser Kalender: 0 €/Monat
- Sozialkalender: $19 per user/month – Adds content planning and workflow management tools.
- Agenturkalender: $49 per user/month – Unlocks all the advanced features, including social media scheduling and analytics.
- Inhaltskalender: Sprechen Sie mit dem Vertrieb.
- Marketing Suite: Talk to sales
Vorteile
Nachteile
Was ist Hootsuite?
Have you ever wished you could manage all your social media in one place?
That’s exactly what Hootsuite does.
It’s a popular platform that helps you schedule posts, track your performance, & engage with your audience.
Think of it as your social media dashboard.
Sie möchten Ihre Social-Media-Aktivitäten zentral verwalten? Hootsuite bietet leistungsstarke Tools für Planung, Monitoring und Erfolgskontrolle. Erfahren Sie, warum Unternehmen Hootsuite so schätzen.
Wichtigste Vorteile
- Content-Kuration: Relevante Inhalte aus dem gesamten Web finden und teilen – ganz einfach. So bleibt Ihr Publikum aktiv!
- Teamzusammenarbeit: Aufgaben zuweisen, Beiträge freigeben und Berechtigungen mühelos verwalten. Gemeinsam erreichen wir unsere Ziele!
- Erweiterte Analytik: Analysieren Sie Ihre Social-Media-Performance detailliert mit aussagekräftigen Berichten. Verfolgen Sie Ihre Fortschritte wie ein Profi.
- Social Listening: Beobachten Sie Markenerwähnungen und Branchentrends. Bleiben Sie immer einen Schritt voraus.
Preisgestaltung
- Professional: Starts at $99 per month for unlimited post-scheduling
- Team: Starting at $249 per month for link in bio
- Unternehmen: Custom pricing for content library
Vorteile
Nachteile
CoSchedule vs Hootsuite Feature Comparison
Now that we’ve looked at each tool individually let’s see how they stack up against each other feature by feature.
This head-to-head comparison will highlight their strengths and weaknesses, making your decision even easier.
Social-Media-Planung
Both CoSchedule and Hootsuite allow you to schedule posts across multiple social media channels.
However, CoSchedule goes a step further by integrating with your marketing calendar, giving you a complete view of your social media strategy
This helps marketing teams maintain a consistent online presence and ensures your social media content aligns with your overall marketing goals.
Content Planning
CoSchedule’s Content Organizer gives you a robust system for planning and managing your content creation workflow.
You can create content briefs, assign tasks, and track progress, all within the platform.
While Hootsuite offers some basic content curation features, it doesn’t provide the same level of in-depth content planning and task management.
Analyse und Berichterstattung
Both platforms offer comprehensive analytics to track your social media performance.
You can monitor key metrics like engagement, reach, and follower growth.
However, CoSchedule’s analytics are more integrated with its other features, allowing you to see how your social media efforts is contribute to your overall marketing goals.
Teamzusammenarbeit
Both CoSchedule and Hootsuite enable team collaboration with features like task assignments and approval workflows.
This is essential for marketing teams to work together efficiently and ensure everyone is on the same page.
Integrationen
CoSchedule and Hootsuite both integrate with a variety of third-party tools, including email marketing platforms and other marketing Automatisierung Lösungen.
This allows you to connect your social media activities with other aspects of your marketing strategy.
Benutzerfreundlichkeit
While both platforms are user-friendly, Hootsuite has a slightly simpler interface that may be easier for beginners to navigate.
CoSchedule has a more comprehensive feature set, which can make it a bit more complex to learn initially.
Kundensupport
Both companies offer customer support via email and chat.
However, CoSchedule provides more extensive support options, including phone support & a knowledge base with helpful resources.
Worauf Sie bei der Auswahl eines Social-Media-Management-Tools achten sollten?
- Ihr Budget: Pricing varies greatly between tools. Determine how much you’re willing to spend.
- Social-Media-Plattformen: Stellen Sie sicher, dass das Tool alle von Ihnen verwendeten Plattformen unterstützt.
- Teamgröße: Consider whether you need a tool with collaboration features.
- Loading... Do you need help with content planning and creation or just scheduling?
- Analysen: How important is in-depth reporting and performance tracking to you?
- Benutzerfreundlichkeit: Choose a tool that fits well with your technical skills and comfort level.
- Integrationen: Check if the tool integrates with other software you use, like your email marketing platform or CRM.
- Kundendienst: Make sure the company offers adequate support in case you need help.
- Kostenlose Testversion: Most tools prefer a free trial, so you can test them out before committing.
Endgültiges Urteil (Unsere Wahl)
For us, CoSchedule emerges as the winner.
While it’s slightly more expensive, its comprehensive features & seamless integration with your overall marketing strategy make it a powerful tool
CoSchedule empowers you to not only schedule posts but also plan your content, track your results, and engage effectively with your audience.
Remember, the best choice depends on your specific needs and budget.
If you’re looking for a simple and affordable way to manage your social media, Hootsuite is a solid option.
But if you’re serious about elevating your social media game and integrating it with your broader marketing efforts, CoSchedule is the way to go.
Wir haben diese Plattformen wochenlang getestet, damit Sie unserer Empfehlung vertrauen können.
Häufig gestellte Fragen
Is CoSchedule or Hootsuite better for small businesses?
For small businesses on a tight budget, Hootsuite’s lower price point might be more appealing. However, if you need more advanced features like content planning and team collaboration, CoSchedule could be worth the investment.
Kann ich Instagram-Posts mit beiden Tools planen?
Yes, both CoSchedule and Hootsuite allow you to schedule Instagram posts, including images, videos, and Stories.
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CoSchedule’s analytics are more comprehensive and integrated with its other features, giving you a more holistic view of your social media performance.
Bieten diese Tools eine kostenlose Testversion an?
Yes, both CoSchedule and Hootsuite offer free trials, so you could test their features before committing to a paid plan.
Can I manage all my social media accounts in one place with these tools?
Absolutely! Both platforms are designed to be your central hub for managing all your social media accounts, from Facebook & Twitter to LinkedIn & Instagram.
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