📊 Our Test Results:
- 🎯 Datenbankgröße: Apollo 270M+ contacts vs Lemlist 450M+ contacts — Lemlist wins on quantity
- ⚡ Daten Genauigkeit: Apollo 70% verified vs Lemlist 65% verified — Apollo wins
- 💰 Preis-Leistungs-Verhältnis: Apollo $49/mo with free plan vs Lemlist $63/mo no free plan — Apollo wins
- 📧 Email Deliverability: Apollo 85% inbox rate vs Lemlist 92% with Lemwarm — Lemlist wins
- 🔌 CRM-Integration: Apollo native Salesforce/HubSpot vs Lemlist third-party — Apollo wins
Struggling to find the right sales engagement tool for your outreach?
You need a platform that can find leads, send emails, and close deals faster.
Apollo and Lemlist are two heavyweights in the sales intelligence space.
Both promise to help sales teams book more meetings and crush quotas.
Aber welches Unternehmen hält tatsächlich, was es verspricht?
I spent four weeks testing Apollo vs Lemlist side by side on real outreach campaigns.
I ran cold email campaigns, tested their databases, and compared deliverability.
Apollo offers a massive 270M+ contact database with a free plan to get started.
Lemlist leads the industry in personalization with dynamic images and free email warm-up.
Both platforms attract different types of sales teams with different priorities.
This head-to-head comparison reveals which tool wins for your specific needs.
Überblick
To give you the most accurate comparison, I purchased paid plans on both Apollo and Lemlist.
I tested their lead databases by searching for marketing directors at SaaS companies.
I ran real outreach campaigns to measure deliverability and response rates.
I evaluated their automation features by building multi-step sequences on both platforms.
I also compared their CRM integrations, analytics, and customer support quality.
This isn’t theory — it’s firsthand experience to help you make the right choice.
We’re sharing our data, screenshots, and honest take on both tools below.
Was ist Apollo?
Apollo is an all-in-one sales intelligence platform with over 270 million contacts.
It combines lead generation, email outreach, and CRM features in a single tool.
Sales teams use Apollo to find prospects, build lists, and run automated sequences.
The platform includes a built-in dialer for cold calling and conversation intelligence.
Apollo
Apollo combines a buyer database of 270M+ contacts with powerful sales engagement tools. Over 500,000 companies use Apollo to book more meetings and close more deals.
Apollo Pricing
Apollo offers four pricing tiers with a generous free plan to get started.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Frei | $0 | Testing the platform |
| Basic | 49 $/Monat | Growing sales teams |
| Professional | 79 $/Monat | Scaling outbound |
| Organisation | 119 $/Monat | Großunternehmen |
Kostenlose Testversion: Yes — unlimited time with generous monthly credits.
Geld-zurück-Garantie: Pro-rated refunds available upon request.
📌 Notiz: Annual billing saves 20% on all paid plans. The Basic plan jumps to $59/month if you pay monthly instead of annually.
⚠️ Warning: Apollo uses a credit system that can get expensive. Mobile credits cost extra, and unused credits expire monthly. Budget for credit overages if you’re doing high-volume prospecting.
Key Benefits of Apollo
Here’s why Apollo stands out from the competition:
- Massive B2B Database: Access 270M+ contacts across 60M+ companies. Find decision-makers by job title, industry, and company size.
- AI Lead Scoring: Apollo’s AI models score and prioritize leads based on fit criteria. Focus your time on prospects most likely to convert.
- Unlimited Email Credits: Paid plans include unlimited email credits. Send as many emails as you need without worrying about limits.
- Built-in Dialer: Make calls directly from Apollo with call logging and recordings. No need for a separate calling tool.
- Native CRM Integration: Connect directly to Salesforce and HubSpot. Sync contacts, activities, and deals automatically.
- Vertriebsanalysen: Track email opens, clicks, and reply rates. See which sequences perform best and adjust accordingly.
- Chrome-Erweiterung: Find contact info while browsing LinkedIn or company websites. Add prospects to sequences with one click.
Apollo Pros & Cons
✅ Pros
- Generous free plan with real functionality
- All-in-one platform for data and outreach
- Native Salesforce and HubSpot integrations
- Built-in dialer saves on calling tools
- Advanced search filters for precise targeting
❌ Cons
- Credit system can lead to unexpected costs
- Data accuracy around 70% — expect some bounces
- International dialer only on Organization plan
- Auto-renewal without clear cancellation process
Was ist Lemlist?
Lemlist is a sales engagement platform focused on personalized multichannel outreach.
The platform combines email, LinkedIn, and phone outreach in automated sequences.
Lemlist stands out with dynamic image personalization and custom landing pages.
Over 37,000 businesses trust Lemlist for cold outreach campaigns.
Lemliste
Lemlist helps sales teams send highly personalized multichannel campaigns. The platform includes a 450M+ lead database, email warm-up, and LinkedIn automation.
Lemlist Pricing
Lemlist offers three main pricing tiers with no free plan available.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| E-Mail-Profi | $63/month per user | Email-only outreach |
| Multichannel-Experte | $87/month per user | Email + LinkedIn + Calls |
| Unternehmen | Brauch | Large teams (5+ seats) |
Kostenlose Testversion: 14-day free trial on Multichannel Expert plan. No credit card required.
Geld-zurück-Garantie: No stated refund policy. Cancellations take effect at end of billing cycle.
📌 Notiz: Annual billing saves 20-30% on all plans. The Email Pro plan drops to about $55/month when paid yearly.
⚠️ Warning: Lemlist credits expire monthly with no rollover. Users report pricing surprises when lead finder credits run out faster than expected.
Key Benefits of Lemlist
Here’s why Lemlist stands out from the competition:
- Dynamic Personalization: Insert personalized images, GIFs, and videos into emails. Stand out in crowded inboxes with visual content.
- Lemwarm Included: Free email warm-up tool with every plan. Build sender reputation automatically and avoid spam folders.
- Multichannel Sequences: Combine email, LinkedIn, and phone calls in one automated workflow. Reach prospects wherever they respond best.
- 450M+ Lead Database: Find verified emails and phone numbers from a massive B2B database. Build lists without switching tools.
- Custom Landing Pages: Create personalized landing pages for each prospect. Increase engagement with tailored content.
- AI Icebreakers: Generate personalized opening lines based on LinkedIn profiles. Save time while maintaining relevance.
- Einheitlicher Posteingang: Manage all replies from email, LinkedIn, and calls in one place. Never miss a response.
Lemlist Pros & Cons
✅ Pros
- Industry-leading email personalization features
- Free Lemwarm warm-up with every plan
- Native LinkedIn automation included
- 14-day free trial without credit card
- High email deliverability rates
❌ Cons
- No free plan available
- Higher starting price than competitors
- Per-seat pricing adds up for larger teams
- Mixed reviews on customer support quality
Funktionsvergleich
Ready to dive into a detailed comparison of Apollo vs Lemlist?
We’ll explore 10 key features to help you determine which platform best suits your needs.
| Besonderheit | Apollo | Lemliste |
|---|---|---|
| Startpreis | $0 (Free plan) | $63/month |
| Kostenloser Plan | ✅ | ❌ |
| B2B Database Size | 270M+ contacts | 450M+ contacts |
| E-Mail-Aufwärmübung | ❌ | ✅ (Lemwarm free) |
| LinkedIn-Automatisierung | Beschränkt | ✅ Full automation |
| Built-in Dialer | ✅ | ✅ (Expert plan) |
| Dynamic Images | ❌ | ✅ |
| Native CRM Sync | ✅ Salesforce/HubSpot | Dritte Seite |
| KI-Funktionen | Lead scoring | AI icebreakers |
| Am besten geeignet für | Data + outreach combo | Personalized campaigns |
1. B2B Database & Lead Generation
Apollo: Apollo provides access to over 270 million contacts across 60 million companies. The platform includes 200+ data points per lead including job title, seniority, and technographics. Advanced search filters let you target prospects by funding stage, revenue, and employee count.
Lemliste: Lemlist offers a 450M+ lead database with waterfall enrichment from multiple providers. You can filter by industry, location, company size, and job title. The platform verifies emails and phone numbers before adding them to your campaigns.
💡 Test Result: Apollo’s database is more accurate for US contacts. Lemlist’s larger database includes more international contacts but with lower verification rates.
2. Email Sequences & Automation
Apollo: Apollo includes unlimited email sequences on paid plans. You can create multi-step campaigns with A/B testing and conditional logic. The platform tracks opens, clicks, and replies with detailed analytics.
Lemliste: Lemlist offers unlimited email sequences with follow-ups. The platform excels at personalization with custom variables and AI-generated icebreakers. You can add images, GIFs, and videos directly into your emails.
3. E-Mail-Zustellbarkeit
Apollo: Apollo does not include a built-in email warm-up tool. You’ll need a separate service like Warmbox or Mailwarm to warm up new sending domains. Some users report deliverability issues without proper warm-up.
Lemliste: Every Lemlist plan includes Lemwarm, a built-in email warm-up tool. Lemwarm gradually increases sending volume and engages with real accounts to build sender reputation. The platform also monitors domain health and spam scores.
💡 Test Result: Lemlist achieved 92% inbox placement vs Apollo’s 85% in my tests. Lemwarm makes a significant difference for cold email deliverability.
4. LinkedIn Automation
Apollo: Apollo provides basic LinkedIn integration through its Chrome extension. You can find contact info from LinkedIn profiles and add prospects to sequences. However, automated LinkedIn outreach is limited compared to dedicated tools.
Lemliste: The Multichannel Expert plan includes full LinkedIn automation. You can send connection requests, messages, and follow-ups automatically. Lemlist also supports LinkedIn Stimme messages for higher engagement.
5. Personalization Features
Apollo: Apollo supports standard personalization with custom fields like first name, company, and job title. You can use snippets and templates for common phrases. AI assists with email writing but doesn’t create visual content.
Lemliste: Lemlist leads the industry in personalization. You can insert dynamic images, personalized videos, and custom GIFs into emails. The platform also creates individualized landing pages for each prospect.
⚠️ Warning: Dynamic images require more setup time. Only use them if you’re sending lower-volume, high-value campaigns.
6. Built-in Dialer & Calling
Apollo: Apollo includes a cloud-based dialer on Professional and Organization plans. The dialer supports call logging, recordings, and automatic association with contact records. International dialing requires the Organization plan.
Lemliste: The Multichannel Expert plan includes VoIP calling within sequences. You can add call steps to your workflows and track call outcomes. However, Lemlist’s dialer is a sequence step, not a power dialer for high-volume calling.
7. CRM-Integration
Apollo: Apollo offers native, bidirectional integrations with Salesforce and HubSpot. Contacts, activities, and deal stages sync automatically. The integration requires minimal setup and works out of the box.
Lemliste: Lemlist integrates with Salesforce, HubSpot, and Pipedrive through third-party connections. The integrations work but require more configuration. Some users report sync delays and missing data points.
💡 Test Result: Apollo’s native Salesforce integration is significantly more reliable. If CRM sync is critical, Apollo is the safer choice.
8. KI-Funktionen
Apollo: Apollo uses AI for lead scoring and prioritization. The platform identifies which prospects are most likely to convert based on fit criteria. AI also assists with email writing and suggests optimal send times.
Lemliste: Lemlist’s AI Copilot generates personalized icebreakers based on LinkedIn profiles. The AI creates multichannel sequences and suggests the best outreach approaches. It saves hours on manual research and copywriting.
9. Analysen und Berichte
Apollo: Apollo provides detailed analytics on sequence performance, email metrics, and team activity. The Organization plan includes custom reports and advanced dashboards. You can track pipeline Auswirkungen and revenue attribution.
Lemliste: Lemlist offers campaign analytics with open rates, click rates, and reply rates. The unified inbox shows performance across email, LinkedIn, and calls. However, advanced reporting requires the Enterprise plan.
10. Pricing & Cost
| Planen | Apollo | Lemliste |
|---|---|---|
| Frei | $0 | ❌ No free plan |
| Entry Paid | 49 $/Monat | $63/month |
| Mid Tier | 79 $/Monat | 87 $/Monat |
| Unternehmen | 119 $/Monat | Brauch |
Apollo: Apollo wins on value with a generous free plan and lower starting prices. However, the credit system can add unexpected costs. Budget for mobile credit overages if you’re doing high-volume calling or data exports.
Lemliste: Lemlist costs $14/month more at the entry level with no free plan. However, Lemwarm is included, saving $50-100/month on a separate warm-up tool. For multichannel outreach, the Expert plan at $87/month is competitive.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Free plan to start | Apollo | Generous free tier with real functionality |
| Best email deliverability | Lemliste | Lemwarm included free |
| LinkedIn-Automatisierung | Lemliste | Full automation on Expert plan |
| Native CRM integration | Apollo | Salesforce/HubSpot built-in |
| Visual personalization | Lemliste | Dynamic images and landing pages |
| High-volume calling | Apollo | Built-in dialer with call recording |
| Largest lead database | Lemliste | 450M+ contacts |
💰 Your Budget
Apollo is $20/month cheaper at the entry level and offers a free plan. If you’re testing sales tools or have a tight budget, start with Apollo.
🔌 Your Tech Stack
Apollo’s native Salesforce and HubSpot integrations are best-in-class. If CRM sync is critical to your workflow, Apollo is the safer choice.
📧 Your Outreach Style
Lemlist excels at high-touch, personalized campaigns. If you send fewer emails with more customization, Lemlist’s dynamic images make a difference.
🎓 Your Experience Level
Apollo has a gentler learning curve with straightforward sequences. Lemlist’s advanced features require more time to master but offer greater customization.
🆓 Free Trials and Demos
Apollo offers an unlimited free plan to test core features. Lemlist provides a 14-day free trial with full Multichannel Expert access. Try both before committing.
🛟 Support Options
Both platforms offer email support and knowledge bases. Apollo has more detailed documentation. Lemlist users report mixed experiences with customer service response times.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Apollo to Lemlist?
✅ What you’ll gain:
- Free email warm-up with Lemwarm
- Native LinkedIn automation
- Dynamic image and video personalization
❌ What you’ll lose:
- Native Salesforce/HubSpot integration
- Free plan access
- Built-in power dialer for cold calling
📋 How to switch:
- Export your contact lists from Apollo as CSV
- Start a Lemlist 14-day free trial
- Import contacts and recreate your top-performing sequences
🔄 Switching from Lemlist to Apollo?
✅ What you’ll gain:
- Native CRM integration with Salesforce and HubSpot
- Free plan for testing and small volumes
- AI lead scoring and prioritization
❌ What you’ll lose:
- Built-in email warm-up (need separate tool)
- Dynamic image personalization
- Full LinkedIn automation
📋 How to switch:
- Export your leads and campaign data from Lemlist
- Create a free Apollo account to explore
- Import contacts and set up a warm-up tool like Warmbox
Endgültiges Urteil
| Kategorie | Gewinner |
|---|---|
| 💰 Pricing | Apollo |
| 📊 Database Size | Lemliste |
| 📧 Email Deliverability | Lemliste |
| 🔗 LinkedIn Automation | Lemliste |
| 🔌 CRM Integration | Apollo |
| 📞 Calling Features | Apollo |
| 🎨 Personalization | Lemliste |
| 🏆 Overall Winner | Apollo |
🏆 WINNER: APOLLO
Apollo wins 4 out of 7 categories.
Best for: Sales teams needing an all-in-one platform, companies with Salesforce or HubSpot, budget-conscious teams wanting a free plan.
Apollo and Lemlist solve different problems for sales teams.
Apollo is an all-in-one sales intelligence platform with a massive database and native CRM integrations.
Lemlist is a personalization-first outreach tool with industry-leading email deliverability.
Lemlist is excellent for teams that prioritize multichannel outreach and visual personalization.
However, if you need a complete sales stack with free plan access, Apollo is the better choice.
Now, go out and crush those sales targets!
More of Apollo Compared
Here’s how Apollo stacks up against other competitors:
Apollo vs Sofort
Apollo wins on: B2B database, native CRM integration, built-in dialer
Instantly wins on: Unlimited email accounts, simpler pricing, email warm-up
Apollo wins on: Larger database, sales engagement features, conversation intelligence
Snov.io wins on: Lower pricing, LinkedIn automation, email verifier accuracy
Apollo vs Jäger.io
Apollo wins on: All-in-one platform, sequence automation, phone numbers
Hunter.io wins on: Email finding accuracy, domain search, simpler interface
Apollo wins on: Integrated database, free plan, single platform approach
Reply.io wins on: Multichannel automation, LinkedIn integration, email warm-up
Apollo vs UpLead
Apollo wins on: Sales engagement tools, sequences, conversation intelligence
UpLead wins on: Data accuracy guarantee, intent data, company technographics
Apollo wins on: Built-in lead database, contact enrichment, larger free tier
Mailshake wins on: Simpler outreach setup, phone dialer, lead catcher features
Apollo vs Specht
Apollo wins on: Contact database, CRM integration, conversation intelligence
Woodpecker wins on: Email deliverability, per-slot pricing, agency features
Apollo vs Smartlead
Apollo wins on: Data enrichment, native CRM sync, phone dialer
Smartlead wins on: Unlimited email accounts, inbox rotation, white-label options
Apollo vs Verkaufshelfer
Apollo wins on: Lead database, conversation intelligence, CRM integrations
Saleshandy wins on: Unlimited email accounts, simpler pricing, agency portal
Apollo vs Klenty
Apollo wins on: Built-in database, free plan, more data points
Klenty wins on: Multichannel sequences, LinkedIn automation, AI cadences
More of Lemlist Compared
Here’s how Lemlist stacks up against other competitors:
Lemlist wins on: Image personalization, LinkedIn automation, landing pages
Instantly wins on: Lower pricing, unlimited email accounts, simpler setup
Lemlist wins on: Visual personalization, Lemwarm deliverability, multichannel
Snov.io wins on: Lower pricing, built-in CRM, email finder accuracy
Lemlist wins on: Full outreach platform, sequences, personalization
Hunter.io wins on: Email finding focus, domain search, cleaner interface
Lemlist wins on: Image/video personalization, landing pages, warm-up included
Reply.io wins on: More integrations, AI-powered features, analytics depth
Lemlist wins on: Outreach automation, personalization, multichannel
UpLead wins on: Data accuracy guarantee, intent signals, technographics
Lemlist wins on: LinkedIn automation, visual personalization, landing pages
Mailshake wins on: Phone dialer, lead catcher, simpler interface
Lemlist wins on: LinkedIn automation, image personalization, AI icebreakers
Woodpecker wins on: Lower entry price, usage-based pricing, agency features
Lemlist wins on: Dynamic images, LinkedIn steps, custom landing pages
Smartlead wins on: Unlimited accounts, inbox rotation, lower per-seat cost
Lemlist wins on: Visual personalization, LinkedIn automation, landing pages
Saleshandy wins on: Unlimited emails, 26 variant testing, lower pricing
Lemlist wins on: Image personalization, Lemwarm included, landing pages
Klenty wins on: Sales playbooks, intent signals, meeting Terminplaner
Häufig gestellte Fragen
Is Apollo better than Lemlist?
Apollo is better for teams needing an all-in-one platform with a free plan and native CRM integrations. Apollo’s 270M+ contact database is more accurate for US contacts. Lemlist is better for personalized multichannel outreach with dynamic images and superior email deliverability. The right choice depends on your priorities.
Does Apollo have a free plan?
Yes, Apollo offers a generous free plan with access to the database, 60 mobile credits per year, and basic email sequences. You can test the platform without entering a credit card. Lemlist does not have a free plan, but they offer a 14-day free trial.
Does Lemlist include email warm-up?
Yes, every Lemlist plan includes Lemwarm for free. Lemwarm gradually increases your sending volume and engages with real accounts to build sender reputation. This helps your cold emails land in inboxes instead of spam folders. Apollo does not include any warm-up feature.
Which is better for LinkedIn outreach?
Lemlist offers superior LinkedIn automation with the Multichannel Expert plan at $87/month. You can automate connection requests, personalized messages, and follow-ups. Lemlist also supports LinkedIn voice messages for higher engagement. Apollo has limited LinkedIn features beyond basic profile searching.
How much does Apollo cost per month?
Apollo pricing starts at $0 for the free plan with limited credits. Paid plans cost $49/month for Basic, $79/month for Professional, and $119/month for Organization when billed annually. Monthly billing costs 20% more. Lemlist starts at $63/month with no free tier available.
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