Appy Pie vs Wix: Which AI Website Builder Reigns in 2025?

by | Last updated May 9, 2025

Winner
appy pie
9.0
  • No Code Website Builder
  • Website to App Converter
  • AI App Generator
  • AI Website Builder
  • Huge Template Library
  • Free Plan Available
  • Paid Plans from $16/month
Runner Up
Wix Best
7.0
  • SEO & LLM Optimization
  • Leads
  • Analytics
  • Marketing
  • Automation
  • Email Marketing
  • Paid Plans from $17/month
Appy Pie vs Wix

Got a brilliant idea bubbling in your head for a website?

Maybe you want to sell your handmade crafts or just share your amazing travel photos.

But the thought of coding and designing might feel like climbing a mountain.

Luckily, AI website builders are here to help!

Let’s explore what each offers and see which one comes out on top: Appy Pie vs Wix.

Overview

We’ve tested both Appy Pie and Wix, exploring their AI features, ease of use, design flexibility, and pricing. 

This hands-on testing allows us to bring you a clear.

Side-by-side comparison to help you make the best choice for your website needs.

appypie cta

Join 10 million+ users who have created with Appy Pie. Explore their site now.

9out of 10

Pricing: It has a free plan. The premium plan starts at $16/month.

Key Features:

  • No-code development
  • App store publishing
  • Workflow automation
Wix CTA

Still on the fence? Over 200 million users have already built their websites with Wix.

7out of 10

Pricing: Analytics Available. The paid plan starts at $17/month

Key Features:

  • AI Website Generation
  • Drag-and-Drop Editor
  • App Market

What is Appy Pie?

So, Appy Pie, what’s the deal?

Well, it’s known for letting you build apps and websites without needing to code.

Pretty cool, huh? They say anyone can do it.

Let’s see what makes it stand out.

Also, explore our favorite Appy Pie alternatives

appypie cta
Appy Pie
9.0

Join 10 million+ users who have created with Appy Pie. Explore their site now.

Key Benefits

  • No-code interface allows building in minutes.
  • It offers website and app creation on one platform.
  • Live chat integration boosts customer engagement by 30%.
  • Over 200 templates are available for a fast start.

Pricing

  • Basic: $16/month. You get a website and app-building tools.
  • Plus: $36/month. Adds more app integrations and features.
  • Pro: $60/month. Offers unlimited app creation and support.
  • Enterprise: Custom Pricing.
appypie pricing

Pros

  • No-code is extremely user-friendly.
  • Versatility is undeniably powerful.
  • Many integrations are readily available.
  • Pricing is generally very affordable.
  • Quick start templates are time savers.

Cons

  • Design customization is basic.
  • App features can be complex.
  • Support quality varies significantly.
  • Website speed can be inconsistent.

What is Wix?

Okay, now let’s talk about Wix. You’ve probably seen their ads.

They’re all about making website building easy with their drag-and-drop editor. It sounds pretty straightforward.

They give you tons of templates to start with.

Let’s dig into what makes Wix tick.

Also, explore our favorite Wix alternatives…

Wix CTA
Wix
7.0

Still on the fence? Over 200 million users have already built their websites with Wix. Discover why they chose Wix and start your free trial today!

Key Benefits

  • Offers over 800 professionally designed templates.
  • Their App Market boasts 300+ helpful integrations.
  • Wix ADI can build a site for you quickly.
  • Supports multilingual websites for wider reach.
  • Provides 24/7 customer support.

Pricing

  • Free Plan: Lets you test the waters with Wix branding.
  • Core Plan: Starts at $16/month, removes Wix ads.
  • Business Plan: For $32/month, it unlocks e-commerce features.
  • Business Elite: At $159/month, get advanced business tools. Upgrading unlocks more power.
Wix pricing

Pros

  • Drag-and-drop editor is very user-friendly.
  • Huge selection of templates.
  • App Market offers lots of extra features.
  • Wix ADI is great for quick websites.
  • Strong community and support resources.

Cons

  • Once you pick a template, it’s hard to change.
  • It can feel a bit overwhelming at first.
  • Some apps can increase site loading time.
  • Pricing can increase as you scale.

Feature Comparison

Now, let’s get into the nitty-gritty and see how Appy Pie and Wix stack up when it comes to what they actually do.

We’ll look at the key features that matter most when building your online presence.

1. User Interface

  • Appy Pie: The interface focuses on guiding users to create apps and websites in a structured manner. It can feel a bit less visually intuitive initially.
  • Wix: The drag-and-drop interface is known for its ease of use. It allows users to design their sites visually.

2. Customization

  • Appy Pie: Customization options are available, but the level of granular control might be less extensive compared to Wix, especially in the initial setup.
  • Wix: Offers a high degree of customizable design through its editor. Users can tweak almost every element.
appypie music website builder

3. Functionality & Plugins

  • Appy Pie: Extends functionality through integrations and some built-in features. Its strength lies in its app generator capability.
  • Wix: Boasts a large app marketplace with numerous plugins to add various functionalities, from contact forms to booking systems.

4. Ecommerce Capabilities

  • Appy Pie: Provides ecommerce features, enables users to set up an online store, and often integrates with payment gateways like PayPal.
  • Wix: Offers robust ecommerce solutions suitable for various business sizes, with features for product listings, order management, and secure payments.

5. AI Capabilities

  • Appy Pie: Leverages AI capabilities to automate certain aspects of the building process, though its ADI (Artificial Design Intelligence) might be less prominent than Wix’s.
  • Wix: Features Wix ADI, an ai capabilities tool that designs a website based on user input, offering a quick startup point.

6. Responsiveness

  • Appy Pie: Aims to ensure websites are responsive, adapting to different screen sizes, including Android devices.
  • Wix: Ensures responsive design across various devices. However, some manual adjustments might be needed for optimal viewing on all screens.
Wix leads

7. Analytics & Hosting

  • Appy Pie: Provides basic analytics to track website performance. Hosting is included within their plans.
  • Wix: Offers comprehensive analytics to monitor website traffic and user behavior. Secure hosting is included with all Wix plans. Their software infrastructure is well-established.

What to Look For When Choosing an AI Website Builder?

Here’s a quick rundown of key things to consider:

  • Ease of Use: How simple is the interface? Can users get started quickly without coding?
  • Customization Options: How much can you customize the design to match your brand?
  • Essential Features: Does it offer the functionality you need, like ecommerce or chatbots?
  • Scalability: Can the software grow with your needs?
  • Pricing Structure: Does the cost cater to your budget, including potential plugins?
  • Customer Support: What level of help is available if you run into issues?
  • Mobile Friendliness: Will your site look good and be responsive on all devices, including Android?
  • Integration Capability: Can it connect with other tools you use, like PayPal?
  • AI Assistance: How helpful and intuitive are the AI capabilities and the ADI or similar generator?
  • Performance: How fast and reliable is the hosting?

Final Verdict

Okay, so we’ve looked closely at both Appy Pie and Wix.

It’s a tough call! But if we had to pick one, we’d lean towards Wix for most folks. Why?

Well, it’s just easier to jump in and start building.

The drag-and-drop is super smooth, and they give you tons of great-looking templates.

Plus, their app store has lots of ways to add cool features to your virtual space.

Appy Pie is neat for building apps too, but for just a website. 

We’ve spent the time testing these out, so trust us on this one!

More of Appy Pie

Here’s a quick look at how Appy Pie stacks up against some alternatives:

  • Appy Pie vs Gamma: Gamma excels in creating visually stunning presentations quickly with AI.
  • Appy Pie vs Durable: Durable offers AI-powered website building with a focus on speed and simplicity.
  • Appy Pie vs Butternut: Butternut AI helps generate website content and layouts with AI assistance.
  • Appy Pie vs Codedesign: Codedesign AI focuses on AI-driven design and branding for businesses.
  • Appy Pie vs Siter: Siter provides a no-code platform for building websites with collaborative features.
  • Appy Pie vs 10Web: 10Web offers AI-powered WordPress hosting and website building tools.
  • Appy Pie vs Pineapple Builder: Pineapple Builder provides easy drag-and-drop website creation with templates.
  • Appy Pie vs Framer: Framer is known for its powerful design tools and interactive website capabilities.
  • Appy Pie vs Dorik: Dorik offers a no-code website builder specializing in SaaS and landing pages.
  • Appy Pie vs Typedream: Typedream allows building websites using a simple, document-like interface.
  • Appy Pie vs Jimdo: Jimdo provides straightforward website creation with a focus on small businesses.
  • Appy Pie vs B12: B12 offers AI-powered website building with integrated business tools and services.

More of Wix

Here’s a quick look at how Wix stacks up against some alternatives:

  • Wix vs Gamma: Gamma focuses on AI-powered presentation creation with sleek visual outputs.
  • Wix vs Durable: Durable offers quick AI website building, emphasizing simplicity and fast deployment.
  • Wix vs Butternut: Butternut AI helps generate website content and design elements using AI.
  • Wix vs Codedesign: Codedesign AI provides AI-driven design and branding solutions for businesses.
  • Wix vs Siter: Siter is a no-code platform enabling collaborative website building easily.
  • Wix vs 10Web: 10Web provides AI-enhanced WordPress hosting and site creation tools.
  • Wix vs Pineapple Builder: Pineapple Builder offers an intuitive drag-and-drop interface for website creation.
  • Wix vs Framer: Framer is known for advanced design tools and creating interactive, dynamic websites.
  • Wix vs Dorik: Dorik specializes in a no-code builder for SaaS landing pages and modern websites.
  • Wix vs Typedream: Typedream allows website creation with a simple, document-like writing experience.
  • Wix vs Jimdo: Jimdo offers an easy-to-use website builder geared towards small businesses.
  • Wix vs B12: B12 provides AI-powered website building with integrated business management tools.

Frequently Asked Questions

What are the main differences between Appy Pie and Wix?

Appy Pie excels in no-code app and website building with many integrations, while Wix offers a user-friendly drag-and-drop editor with numerous templates.

Is Wix or Appy Pie better for e-commerce?

Both offer e-commerce features, but Wix provides more robust and scalable online store functionalities with a wider range of business apps.

Which platform offers better design customization?

Wix generally offers greater design flexibility and customization options through its intuitive drag-and-drop interface and extensive template library.

Is coding required for Appy Pie or Wix?

Neither platform requires coding. Appy Pie is built on a no-code principle, and Wix’s drag-and-drop system is designed for non-technical users.

Which platform is more affordable for a startup?

Both have various pricing tiers. It depends on specific needs, but comparing their entry-level plans and required features is crucial for a startup’s budget.

Fahim Joharder

Fahim Joharder

Author

A tech enthusiast and writer with a passion for AI and software innovations. He simplifies complex topics to help readers stay ahead in the digital world.

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