B12 vs Wix: Which AI Website Builder Reigns Supreme in 2025?

Building a website can feel like a huge puzzle, right?

You want something that looks good and works well, but who has time to learn complicated tech? 

Traditional website builders can be tough to figure out and take forever. 

Luckily, AI website builders are stepping in to simplify things!

So, when we look at B12 vs Wix, which one will be the king of website building for folks like us?

Overview

We’ve spent time exploring both B12 and Wix.

Putting them through their paces like you would.

This hands-on experience, from initial setup to building out pages, has given us a clear picture of each platform’s offerings. 

Ready to build your dream website?

What is B12?

So, B12, huh? It’s like having a website built for you, but with AI smarts.

They focus on making things super easy.

Also, explore our favorite B12 alternatives…

Key Benefits

• AI-powered website creation gets you online 70% faster.
• Client management tools streamline your workflow.
• Integrated payments reduce payment friction by 50%.
• Dedicated expert support ensures a personalized experience.

Pricing

• Basic: $49/month.
• Professional: $199/month.
• advanced: $399/month.

What is Wix?

Okay, now let’s talk about Wix.

You’ve probably heard of them.

They’re known for letting you drag and drop everything to build your site.

Also, explore our favorite Wix alternatives…

Key Benefits

• Offers over 800 professionally designed templates.
• Their App Market boasts 300+ helpful integrations.
• Wix ADI can build a site for you quickly.
• Supports multilingual websites for wider reach.
• Provides 24/7 customer support.

Pricing

• Free Plan: Lets you test the waters with Wix branding.
• Core Plan: Starts at $16/month, removes Wix ads.
• Business Plan: For $32/month, it unlocks e-commerce features.
• Business Elite: At $159/month, get advanced business tools. Upgrading unlocks more power.

Feature Comparison

Okay, let’s break down the key differences between B12 and Wix.

Here’s a feature-by-feature comparison to help you see where each platform shines.

We’ll look at what they offer and where they might limit you.

1. Ease of Use

• B12: B12 focuses on simplicity. Their AI gets you started in about 60 seconds, and expert designers help you edit and personalize your site.
• Wix: Wix offers a drag-and-drop interface. This gives you a lot of control, but it can take time to master the Wix editor.

2. Design Tools and Templates

• B12: B12 uses AI to create industry-specific designs. This means your site looks professional from the start.
• Wix: Wix has a massive library of templates. You can customize these templates a lot, but you need a good eye for design tools.

3. Functionality and Apps

• B12: B12 builds in the functionality you need, like online booking and payments.⁵ This is great for service businesses.
• Wix: Wix has an app market. You can add extra features, but this can sometimes slow down your site.

4. E-commerce Capabilities

• B12: B12 includes tools to schedule appointments and process payments, which is helpful for service-based ecommerce.
• Wix: Wix has strong ecommerce features. You can sell products, manage inventory, and handle shipping.

5. SEO Features

• B12: B12 helps you optimize your site for search engines. This helps people find you online.
• Wix: Wix has improved its seo tools. You can edit meta tags and create responsive sites.

6. Customer Support

• B12: B12 provides customer support from real people. You can get help from designers and copywriters.
• Wix: Wix offers support through help articles and forums. For some plans, they also provide chat and phone support.

7. Hosting

• B12: B12 includes website hosting. You don’t have to worry about finding a separate provider.
• Wix: Wix also includes website hosting. It’s part of their all-in-one platform.

What to Look for When Choosing an AI Website Builder?

Here’s a quick checklist:

• Ease of Use: How quickly can you get started and make changes?
• Customization: Can you personalize the design to match your brand?
• Essential Features: Does it cater to your industry needs (e.g., schedule booking, ecommerce)?
• Scalability: Can the builder grow with your business capability?
• Support: What level of customer support is offered?
• Pricing: Does it fit your budget, and what limitations are on lower-tier plans?
• SEO: Does it help you optimize your site for search engines?
• Responsiveness: Will your site look good on all devices?

Final Verdict

Alright, we’ve checked out B12 and Wix.

If you want a fast, easy website with built-in help, B12 is a solid choice.

Their AI is quick, and expert support is handy.

It costs a bit more, though, and isn’t as customizable.

If you like having lots of design control and options, Wix is good.

They have many apps and templates, and it’s cheaper to start. 

For folks wanting a nice site without much hassle, B12 is our pick.

It’s simple to get online, and they offer support. We’ve tested both, so take our word for it!

More of B12

Here’s a quick look at how B12 stacks up against some alternatives:

• B12 vs Gamma: Gamma excels in creating presentations and documents quickly with AI.
• B12 vs Durable: Durable focuses on fast website generation with built-in business tools.
• B12 vs Butternut: Butternut AI helps generate website content and design with an AI assistant.
• B12 vs Codedesign: Codedesign AI offers AI-powered website creation with a focus on design aesthetics.
• B12 vs Siter: Siter enables quick website building using AI, emphasizing ease of use.
• B12 vs 10Web: 10Web provides an AI website builder specifically for WordPress hosting and optimization.
• B12 vs Pineapple Builder: Pineapple Builder offers AI-assisted website building with customizable templates.
• B12 vs Framer: Framer focuses on no-code website building with advanced design and animation capability.
• B12 vs Dorik: Dorik offers a no-code website builder with a range of templates and integrations.
• B12 vs Typedream: Typedream allows website creation from simple documents, focusing on content.
• B12 vs Jimdo: Jimdo provides easy website building with a focus on small businesses and straightforward functionality.
• B12 vs Appy Pie: Appy Pie is known for its no-code platform for apps and also offers a website builder.

More of Wix

Here’s a brief look at how Wix stacks up against other website builders:

• Wix vs Gamma: Gamma quickly generates presentations and documents with a focus on visual appeal.
• Wix vs Durable: Durable offers fast website creation with integrated tools for business management.
• Wix vs Butternut AI: Butternut AI uses AI to help with content creation and website design tools.
• Wix vs Codedesign AI: Codedesign AI focuses on AI-powered website building with an emphasis on aesthetic design.
• Wix vs Siter: Siter provides an AI-driven approach to website creation, prioritizing user-friendliness.
• Wix vs 10Web: 10Web offers AI website building specifically tailored for WordPress hosting and performance.
• Wix vs Pineapple Builder: Pineapple Builder provides AI assistance in website creation with customizable template options.
• Wix vs Framer: Framer is known for its powerful no-code platform with advanced customize options and animations.
• Wix vs Dorik: Dorik offers a straightforward no-code builder with a variety of templates and easy integrations.
• Wix vs Typedream: Typedream allows website creation from simple text documents, emphasizing content simplicity.
• Wix vs Jimdo: Jimdo provides an easy-to-use website builder aimed at small businesses with a focus on simplicity.
• Wix vs Appy Pie: Appy Pie is a no-code platform primarily for app development, but also offers website-building capability.

Frequently Asked Questions