GetResponse 与 ActiveCampaign：2024 年如何选择合适的工具

You’re not alone! Many businesses struggle to pick the perfect platform for their needs.

获取响应 and ActiveCampaign is some of the most popular options.

This guide dives into the key differences between GetResponse vs ActiveCampaign and gives you the knowledge to choose the best tool for your specific needs.

GetResponse vs ActiveCampaign: Overview

To give you the most accurate comparison, we’ve spent weeks testing both GetResponse and ActiveCampaign.

We’ve explored their features, analyzed their pricing, and even sent out our email campaigns to get a real feel for how they perform.

Over 100,000 businesses use GetResponse to grow their audience and drive sales. Now it’s your turn!

8满分10分

定价： 它提供免费套餐。付费套餐起价为每月 19 美元。

主要特点：

• Drag-and-drop email creator
• 网站建设器
• Conversion funnels

Try GetResponse for FREE

想让营销更智能，建立更深厚的客户关系吗？立即了解！

9满分10分

定价： 它提供免费套餐。付费套餐起价为每月 15 美元。

主要特点：

• Advanced automation 建筑商
• 客户关系管理 with sales automation
• 机器学习

免费试用 ActiveCampaign 阅读完整评论

GetResponse是什么？

Okay, so first up is GetResponse. Ever 听到 of it?

It’s a really popular email marketing platform. But it’s more than just emails.

Think landing pages, webinars, and even a website builder – all in one spot! Pretty cool, right? It’s known for being super user-friendly, even for beginners.

获取响应

Over 100,000 businesses use GetResponse to grow their audience and drive sales. Now it’s your turn!

Try GetResponse for FREE

主要优势

以下是ActiveCampaign的独特之处：

• 先进的 自动化: 根据客户行为，轻松创建复杂的工作流程、触发电子邮件、更新联系信息等等。
• 个性化电子邮件： 对受众进行细分，发送能够引起每个人共鸣的定向电子邮件，从而提高互动率和转化率。
• 详细的 报道: 通过深入的分析跟踪您的营销活动效果，从而优化您的策略并最大限度地提高您的投资回报率。

定价

• 电子邮件营销： $19/month. Unlimited newsletters, Autoresponders
• Marketing automation: $59/month, Event-based workflows, Newsletter revenue.
• Ecommerce marketing: $49/month, Abandoned cart recovery
• Getresponse MAX: $15/month. Premium, priority support 

ActiveCampaign是什么？

Now, let’s talk about ActiveCampaign. This one’s a bit different.

It’s like GetResponse’s more advanced cousin. They’re known for their seriously powerful automation.

We’re talking about creating really complex customer journeys that make your marketing way more efficient.

Think of it as setting your marketing on autopilot!

ActiveCampaign

ActiveCampaign 简化了营销和销售自动化流程，让您可以专注于业务增长。 商业看看区别！

免费试用 ActiveCampaign 阅读完整评论

主要优势

以下是ActiveCampaign的独特之处：

• 高级自动化： 根据客户行为，轻松创建复杂的工作流程、触发电子邮件、更新联系信息等等。
• 个性化电子邮件： 对受众进行细分，发送能够引起每个人共鸣的定向电子邮件，从而提高互动率和转化率。
• 详细报道： 通过深入的分析跟踪您的营销活动效果，从而优化您的策略并最大限度地提高您的投资回报率。

定价

• 企业： 每月 145 美元，即可获得企业级支持，大规模开展营销活动。
• 优点： 每月79美元，解锁全渠道营销自动化功能。
• 加： 每月 49 美元，通过自动化和强大的客户洞察功能，助您更进一步。
• 起动机： 每月15美元。立即开始个性化营销活动。
  

优点和缺点

GetResponse vs ActiveCampaign: Feature Comparison

Let’s dive into how these platforms stack up! Both are awesome for email marketing, but they have different strengths.

Here’s a quick comparison of 7 key features to help you choose the right email marketing software for successful email marketing campaigns.

电子邮件营销自动化

• GetResponse: This email marketing tool offers basic marketing automation features, perfect for simple tasks like welcome emails and abandoned cart reminders.
• ActiveCampaign： ActiveCampaign provides advanced email marketing automation with features like site tracking and leads scoring for complex customer journeys and sophisticated marketing strategies.

Email Marketing Templates

• GetResponse: Offers 220+ professionally designed templates and a drag-and-drop editor to help you create email marketing campaigns quickly.
• ActiveCampaign： Provides around 125 templates and a drag-and-drop editor for easy customization of your email marketing campaigns.

落地页生成器

• GetResponse: Includes a landing page builder with more templates and design flexibility to help you create landing pages that convert.
• ActiveCampaign： It also has a landing page builder but with fewer templates.

电子邮件送达率

• : Both ActiveCampaign and GetResponse boast excellent deliverability rates, ensuring your emails reach the 收件箱 and contribute to your marketing efforts.

CRM and Sales Automation

• ActiveCampaign： 包含内置 客户关系管理 to manage contacts and automate sales tasks.
• GetResponse: Offers basic contact management but lacks a full CRM.

集成

• 两个都： Both email marketing platforms integrate with a wide range of third-party tools and services for seamless connectivity.

定价

• GetResponse: More affordable, starting at $15.58/month.
• ActiveCampaign： Starts at $29/month, offering more advanced marketing automation features at higher prices.

选择营销工具时应注意哪些方面？

• 您的预算： Pricing is always a factor. Consider your budget and how much you’re willing to spend on a marketing tool.
• Your Marketing Goals: What are you hoping to achieve with your marketing? Do you want to increase brand awareness, generate leads, or drive sales? Choose a tool that aligns with your goals.
• 您的技术技能： How tech-savvy are you and your team? Some tools are more complex than others. Choose a tool that matches your skill level and offers the support you need.
• Your Current Tools: Make sure the marketing tool you choose integrates with your existing tools and software. This will ensure a smooth workflow and prevent data silos.
• 可扩展性： Think about the future. Will the tool be able to grow with your business? Choose a tool that can scale to meet your future needs.
• 免费试用或演示： Most reputable marketing tools offer a free trial or demo. Take advantage of these offers to test the tool and see if it’s a good fit for you before committing to a paid plan.
• 客户支持： Look for a tool with excellent customer support. You want to be able to get help when you need it, whether it’s through email, chat, or phone.

最终结论（我们的选择）

So, which tool comes out on top? For us, it’s ActiveCampaign.

It’s the best marketing 自动化工具 around. You can build really detailed customer journeys and personalize your messages.

This helps you connect with people better and get amazing results.

But ActiveCampaign is a bit more expensive. It also takes a bit longer to learn.

If you’re just starting or have a smaller budget, GetResponse is still a great choice. It has all the tools you need to grow your business, and it’s super easy to use.

We’ve used both platforms for our own marketing automation software needs.

We know how important it is to choose the right tool. We hope this guide helps you find the perfect fit for your business!

Try GetResponse for FREE

免费试用 ActiveCampaign 阅读完整评论

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