CoSchedule ou Hootsuite: qual é a melhor ferramenta em 2025?

Ganhador

9.0

• Publicar e agendar
• Mídias sociais Análises
• Criação de conteúdo com IA
• Ferramentas de engajamento
• Publicidade em redes sociais
• Teste grátis por 30 dias disponível
• Planos pagos a partir de US$ 99/mês

EXPERIMENTE AGORA

Vice-campeão

7.5

• Sala de Marketing
• Calendário Social
• Calendário de Conteúdo
• Calendário da Agência
• Otimizador de mensagens sociais
• Plano gratuito disponível
• Planos pagos a partir de US$ 10/mês

EXPERIMENTE AGORA

Escolher o certo mídias sociais Utilizar uma ferramenta de gestão pode dar a sensação de estar tentando escolher um bilhete de loteria premiado.

Existem inúmeras opções disponíveis, todas prometendo impulsionar sua presença online.

Dois dos maiores nomes que você provavelmente já viu. ouviu are CoSchedule and Hootsuite.

Mas qual deles realmente se destaca?

In this post, we’ll break down the key differences between CoSchedule vs Hootsuite, comparing their features, pricing, and ease of use.

CoSchedule vs Hootsuite Overview

To give you the most accurate comparison, we’ve spent weeks testing both CoSchedule and Hootsuite.

We dug deep into their features, explored their pricing plans, and even created and scheduled content across various platforms.

Essa experiência prática nos proporciona o conhecimento necessário para ajudá-lo(a) a fazer a melhor escolha.

Want to organize your entire marketing strategy in one place? CoSchedule gives you the tools to plan, & promote your content.

7.5de 10

Preços: Possui um plano gratuito. O plano pago começa em US$ 19 por mês.

Principais características:

• Calendário de Marketing
• Content Organizer
• Agendamento de mídias sociais

Experimente o CoSchedule GRATUITAMENTE Leia a resenha completa

Need a simple way to manage your social media? Hootsuite provides an affordable option with all the basic features you need to succeed.

9de 10

Preços: Teste grátis por 30 dias. Plano pago a partir de US$ 99/mês.

Principais características:

• Streams
• Caixa de entrada
• Análises

Experimente o Hootsuite GRATUITAMENTE Leia a resenha completa

O que é CoSchedule?

CoSchedule is like your marketing command center.

It helps you plan, organize, and share your marketing projects, including your social media posts.

Think of it as a giant calendar that brings all your marketing efforts together in one place.

CoCronograma

7.5

Ready to save time and get organized? CoSchedule users report saving an average of 5 hours each week! 

Experimente o CoSchedule GRATUITAMENTE Leia a resenha completa

Principais benefícios

CoSchedule is known for being a powerful all-in-one platform. Here are some of its best features:

• Marketing Calendar: See all your projects in one place, from another blog posts to social media campaigns.
• Content Organizer: Plan and organize your content creation workflow.
• Agendamento de publicações em redes sociais: Schedule your social media posts in all your channels.
• Colaboração em equipe: Work together with your team on projects and approvals.
• Análises e Relatórios: Acompanhe seu progresso e veja o que está funcionando.

Preços

CoSchedule has a few different pricing tiers to choose from, starting at $39 per user per month. Here’s a quick look:

• Calendário gratuito: $ 0/mês
• Calendário social: $19 per user/month – Adds content planning and workflow management tools.
• Calendário da Agência: $49 per user/month – Unlocks all the advanced features, including social media scheduling and analytics.
• Calendário de conteúdo: Fale com o departamento de vendas.
• Marketing Suite: Talk to sales

O que é o Hootsuite?

Have you ever wished you could manage all your social media in one place?

That’s exactly what Hootsuite does.

It’s a popular platform that helps you schedule posts, track your performance, & engage with your audience.

Think of it as your social media dashboard.

Hootsuite

9.0

Precisa gerenciar todas as suas redes sociais em um só lugar? A plataforma oferece ferramentas poderosas para agendar, monitorar e acompanhar seus resultados. Descubra por que as empresas adoram o Hootsuite.

Experimente o Hootsuite GRATUITAMENTE Leia a resenha completa

Principais benefícios

• Curadoria de conteúdo: Encontre e compartilhe facilmente conteúdo relevante de toda a web. Mantenha seu público engajado!
• Colaboração em equipe: Atribua tarefas, aprove publicações e gerencie permissões com facilidade. Trabalho em equipe é a chave do sucesso!
• Análises avançadas: Analise a fundo o desempenho das suas redes sociais com relatórios detalhados. Acompanhe seu progresso como um profissional.
• Monitoramento de mídias sociais: Monitore as menções à marca e as tendências do setor. Antecipe-se às novidades.

Preços

• Profissional: Starts at $99 per month for unlimited post-scheduling
• Equipe: Starting at $249 per month for link in bio
• Empresa: Custom pricing for content library

CoSchedule vs Hootsuite Feature Comparison

Now that we’ve looked at each tool individually let’s see how they stack up against each other feature by feature.

This head-to-head comparison will highlight their strengths and weaknesses, making your decision even easier.

Agendamento de mídias sociais

Both CoSchedule and Hootsuite allow you to schedule posts across multiple social media channels.

However, CoSchedule goes a step further by integrating with your marketing calendar, giving you a complete view of your social media strategy

This helps marketing teams maintain a consistent online presence and ensures your social media content aligns with your overall marketing goals.

Content Planning

CoSchedule’s Content Organizer gives you a robust system for planning and managing your content creation workflow.

You can create content briefs, assign tasks, and track progress, all within the platform.

While Hootsuite offers some basic content curation features, it doesn’t provide the same level of in-depth content planning and task management.

Análise e Relatórios

Both platforms offer comprehensive analytics to track your social media performance.

You can monitor key metrics like engagement, reach, and follower growth.

However, CoSchedule’s analytics are more integrated with its other features, allowing you to see how your social media efforts is contribute to your overall marketing goals.

Colaboração em equipe

Both CoSchedule and Hootsuite enable team collaboration with features like task assignments and approval workflows.

This is essential for marketing teams to work together efficiently and ensure everyone is on the same page.

Integrações

CoSchedule and Hootsuite both integrate with a variety of third-party tools, including email marketing platforms and other marketing automação soluções.

This allows you to connect your social media activities with other aspects of your marketing strategy.

Facilidade de uso

While both platforms are user-friendly, Hootsuite has a slightly simpler interface that may be easier for beginners to navigate.

CoSchedule has a more comprehensive feature set, which can make it a bit more complex to learn initially.

Suporte ao Cliente

Both companies offer customer support via email and chat.

However, CoSchedule provides more extensive support options, including phone support & a knowledge base with helpful resources.

O que levar em consideração ao escolher uma ferramenta de gerenciamento de mídias sociais?

• Seu orçamento: Pricing varies greatly between tools. Determine how much you’re willing to spend.
• Plataformas de mídia social: Certifique-se de que a ferramenta seja compatível com todas as plataformas que você utiliza.
• Tamanho da equipe: Consider whether you need a tool with collaboration features.
• Necessidades de conteúdo: Do you need help with content planning and creation or just scheduling?
• Análises: How important is in-depth reporting and performance tracking to you?
• Facilidade de uso: Choose a tool that fits well with your technical skills and comfort level.
• Integrações: Check if the tool integrates with other software you use, like your email marketing platform or CRM.
• Suporte ao cliente: Make sure the company offers adequate support in case you need help.
• Teste grátis: Most tools prefer a free trial, so you can test them out before committing.

Veredito final (nossa escolha)

For us, CoSchedule emerges as the winner.

While it’s slightly more expensive, its comprehensive features & seamless integration with your overall marketing strategy make it a powerful tool

CoSchedule empowers you to not only schedule posts but also plan your content, track your results, and engage effectively with your audience.

Remember, the best choice depends on your specific needs and budget.

If you’re looking for a simple and affordable way to manage your social media, Hootsuite is a solid option.

But if you’re serious about elevating your social media game and integrating it with your broader marketing efforts, CoSchedule is the way to go.

Passamos semanas testando essas plataformas para que você possa confiar em nossa recomendação.

Experimente o CoSchedule GRATUITAMENTE Leia a resenha completa

Experimente o Hootsuite GRATUITAMENTE Leia a resenha completa

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