Metricool vs SocialPilot: Which Tool Is Right for You in 2025?

우승자

4.8

• 통합 소셜 받은 편지함
• 콘텐츠 큐레이션
• 분석 및 보고
• 소셜 미디어 캘린더
• 팀 협업
• 무료 체험 가능
• $25.50부터 시작하는 유료 플랜

지금 시도해보세요

준우승

3.5

• Publish & Schedule
• 소셜 미디어 해석학
• AI Content Creation
• Engagement Tools
• Social Advertising
• 무료 체험 가능
• Paid Plans from $99/month

지금 시도해보세요

Are you feeling overwhelmed by the sheer number of social media management tools out there? You’re not alone!

Choosing the right one can be tricky.

We’ll compare their features, pricing, & ease of use so you can decide which one best fits your needs.

In this post, we’ll break down two popular options Metricool vs SocialPilot.

Whether you’re a seasoned 소셜 미디어 pro or only starting out, this guide will help you make the right choice for your business.

개요

To give you the most accurate comparison, we’ve spent weeks testing both Metricool and SocialPilot.

We dug deep into their features, explored their pricing plans, and even experimented with their customer support.

Now, let’s see how they stack up!

4.85점 만점에

Streamline your social media marketing. Manage 30 profiles, analyze performance, and engage with your audience.

가격: It has a free plan. Paid plan Starts at $30/month

주요 특징:

• Bulk Scheduling
• Client Management
• In-Depth Analytics

Try SocialPilot for FREE 전체 리뷰 읽기

3.55점 만점에

Want to gain a deeper understanding of your social media performance and optimize your strategy? Sign up for a free Metricool account and unlock valuable insights today!

가격: It has a free plan. Paid plan Starts at $18/month

주요 특징:

• Hashtag tracking
• 경쟁사 분석
• Easy-to-use reporting

Metricool을무료로사용해보세요 전체 리뷰 읽기

What is Metricool?

Metricool is like your social media command center.

It helps you plan posts, track performance, and understand your audience better.

Think of it as a Swiss Army knife for social media.

It’s got a clean design and is easy to use, even if you’re new to this whole social media management thing.

또한 우리가 가장 좋아하는 것을 탐색하세요 Metricool 대안…

우리의 견해

Metricool 70% 이상이소셜미디어관리에주당최소5시간을절약한다고답했습니다. 직접체험하고얼마나많은시간을절약할수있는지확인해보세요!

Metricool을무료로사용해보세요 전체 리뷰 읽기 Metricool 대안

주요 이점

• 특징: Metricool은분석, 일정관리, 캠페인관리를한곳에서제공합니다. 또한모든댓글과메시지를관리할수있는받은편지함, 콘텐츠플래너, 경쟁사분석도구도포함되어있습니다.
• 지원되는 소셜 네트워크: Facebook, Instagram, Twitter, LinkedIn, TikTok, 심지어Google Business Profile과Twitch를포함한20개이상의플랫폼과호환됩니다.
• 사용 편의성: 이플랫폼은깔끔하고직관적인인터페이스를갖 추고있어초보자라도쉽게탐색할수있습니다.
• 고객 지원: 그들은라이브채팅과자세한도움말센터를통해반응성있는고객지원을제공합니다.
• 통합: Canva, Google Drive, Zapier.
• 확장성: Metricool은개인, 중소기업, 대형기관의요구에맞춰다양한플랜을제공합니다.

가격

• 무료: 경쟁자프로필5개에대한월요금은0달러입니다.
• 기동기: 경쟁자프로필100개에대해월18달러.
• 고급의: 역할관리비용은월45달러입니다.
• 관습: 맞춤형 가격 책정.

Metricool을무료로사용해보세요

장점

• 분석은매우철저합니다.
• 계획도구가자연스럽게느껴집니다.
• 경쟁자에대한통찰력은강력합니다.
• 기본플랜은예산에적합합니다.
• 인터페이스가사용자친화적입니다.

단점

• 소셜받은편지함은기본적인수준입니다.
• 팀의구성이부족합니다.
• 지원팀의응답이늦어질수있습니다.
• 사회적 경청은 강력하지 않습니다.

Metricool을무료로사용해보세요

What is SocialPilot?

SocialPilot is your social media sidekick.

It’s there to help you manage everything, from scheduling posts to engaging with your audience. Think of it as your all-in-one tool for social media success.

It’s packed with features but still easy to use.

You’ll be a social media pro in no time!

또한 우리가 가장 좋아하는 것을 탐색하세요 SocialPilot alternatives…

우리의 견해

소셜 미디어를 더욱 간편하게 관리할 준비가 되셨나요? Socialpilot은 소셜 미디어 활동을 효과적으로 관리할 수 있는 강력한 기능을 제공합니다. 여기를 클릭하여 Socialpilot이 소셜 미디어 활동을 어떻게 향상시킬 수 있는지 지금 바로 알아보세요!

Socialpilot을 무료로 사용해 보세요 전체 리뷰 읽기 Socialpilot 대안

주요 이점

• 특징: SocialPilot은 일정 관리, 게시 및 분석을 위한 완벽한 도구를 제공합니다. 또한 고객 관리 및 팀 협업 기능도 포함되어 있습니다.
• 지원되는 소셜 네트워크: Facebook, Twitter, LinkedIn, Instagram, 심지어 Google Business Profile과 TikTok까지 모든 주요 플랫폼과 연결됩니다.
• 사용 편의성: 대시보드는 깔끔하고 사용하기 쉽기 때문에 큰 학습 곡선 없이 바로 시작할 수 있습니다.
• 고객 지원: 그들은 채팅과 이메일을 통해 24시간 연중무휴 고객 지원을 제공합니다.
• 통합: Canva, Bitly, Zapier와 같은 유용한 도구와 통합됩니다.
• 확장성: SocialPilot은 단일 사용자부터 여러 고객을 보유한 대규모 기관에 이르기까지 사용자와 함께 성장할 수 있는 플랜을 제공합니다.
• 보증: SocialPilot은 전통적인 보증을 제공하지 않지만 새 구매에 대해 14일 환불 보증을 제공합니다.

가격

• 골자: 월 25.50달러(연간 청구)
• 기준: 월 $42.50 (연간 청구)
• 프리미엄 월 85달러(연간 청구)
• 궁극적인: 월 170달러(연간 청구)

SocialPilot을 무료로 사용해 보세요

장점

• 쉽고 빠르게 배울 수 있습니다.
• 일괄 일정을 계획하면 시간을 절약할 수 있습니다.
• 고객 관리가 우수함.
• 비용 대비 효과적인 가치.
• 강력한 고객 지원.

단점

• 기본 분석.
• 고급 AI가 부족합니다.
• 보고가 제한적입니다.
• 통합 한계.

SocialPilot을 무료로 사용해 보세요

기능 비교

SocialPilot and Metricool are both powerful social media management tools for small businesses and agencies.

SocialPilot is known for its robust scheduling and team collaboration features, while Metricool excels in analytics and real-time 데이터 insights.

1. Pricing and Plans

• Metricool: Offers a free account with limited features, which is great for new users or small businesses with a single account. Its paid plans are priced based on the number of brands and offer access to more advanced features. Some advanced features, like its AI assistant and unlimited historical data, are reserved for higher tiers.
• SocialPilot: SocialPilot is generally considered to offer better value for money. Its plans are structured to cater to small and medium businesses, offering a generous number of social accounts and scheduled posts for a competitive price. Unlike Metricool, it also offers unlimited users on some of its plans.

2. Analytics and Reporting

• Metricool: This is where Metricool truly shines. It provides great analytics on all your social networks, including a digital Swiss army knife of tools for analyzing post performance, website data, and even competitor metrics. You can download custom reports in a few clicks, and it provides unlimited historical data for all paid plans.
• SocialPilot: SocialPilot offers detailed analytics and custom reports. However, according to many a socialpilot review, its analytics capabilities are not as comprehensive as Metricool’s. While it gives you a good overview of your social media posts’ performance, it may lack the deeper insights into web pages or ad campaigns that Metricool provides.

3. Bulk Scheduling

• Metricool: Offers bulk scheduling features, but they are not as robust as SocialPilot’s. You can upload a limited number of posts at once, and some users find the process less intuitive than its competitor.
• SocialPilot: This is one of SocialPilot’s key strengths. It’s a great tool for multi-location brands and marketing agencies that need to schedule posts in high volume. The ability to bulk schedule up to 500 posts at once is a valuable feature that helps save time and ensures a consistent social media presence.

4. Content Creation and Curation

• Metricool: Offers a powerful AI assistant to help you create posts and an AI image generator, which is a great feature for creating high-quality content. It also has a 캔바 integration that allows you to design beautiful posts directly within the platform.
• SocialPilot: Has an AI assistant and a robust content library. It also provides tools for content curation, allowing you to discover relevant content from other sources. While it also offers an AI assistant, a socialpilot review often highlights its content library as a valuable feature for staying organized and recycling evergreen content.

5. Social Inbox and Engagement

• Metricool: Provides a single 받은 편지함 for all your social messages and mentions. This allows you to easily navigate through messages from all your social networks and stay engaged with your customers.
• SocialPilot: Also has a unified social inbox that pulls in all your social media messages from platforms like Facebook pages and Twitter. The socialpilot dashboard provides a clean user interface that allows you to respond to all your social messages in one place, which is highly recommended for efficient customer service.

6. Supported Social Networks and Platforms

• Metricool: Supports all major social networks, including Twitter, Facebook, Instagram, LinkedIn, and 틱톡. It also offers specific analytics and tools for Google Business Profile and ad campaigns (Google Ads, Facebook Ads, etc.), which gives it a slight edge in this area.
• SocialPilot: SocialPilot supports a wide range of social channels. Many a socialpilot review praises its ability to manage multiple social media profiles, and it is a powerful social media management suite for handling a large number of social accounts.

7. User Interface and User Experience

• Metricool: A Metricool review often highlights its clean, modern, and user-friendly interface. The platform is intuitive, making it a digital Swiss army knife for marketers who want to quickly access data and manage their accounts.
• SocialPilot: SocialPilot’s user interface is also easy to use, but its focus is more on functionality and organization. While some users find the dashboard a bit more crowded than Metricool’s, it is a powerful social media management tool that is still highly recommended for its ease of use.

8. Team Collaboration

• Metricool: The platform offers team management features on its advanced plan. It allows for a single user to manage one brand, but its professional plans allow for multiple users and multiple brands, with a focus on allowing teams to collaborate.
• SocialPilot: SocialPilot is designed with marketing agencies and teams in mind. It offers unlimited users on some plans, robust approval workflows, and the ability to assign tasks, making it a powerful social media suite for small teams that need to work together effectively.

9. Social Media Advertising

• Metricool: A major differentiator for Metricool is its powerful ad management tools. It allows you to manage and analyze Google Ads, Facebook Ads, and TikTok Ads directly from the platform, which is a great feature for those running paid social campaigns.
• SocialPilot: SocialPilot does not offer native ad management. While you can schedule posts for paid social campaigns, you will need to use other tools to manage your ads and track their performance.

10. Customer Support

• Metricool: Offers live chat support and a help center page for its customers. While its support is generally reliable, some users have noted that it is a little less responsive than SocialPilot.
• SocialPilot: A socialpilot review often praises its excellent customer service. The company provides live chat support and is known for its quick and helpful responses, which is highly recommended for small businesses and small teams.

11. Customization and Branding

• Metricool: The platform offers a custom domain and branding options on its higher-tier plans. You can also customize your reports with your own logo, which is a great feature for agencies.
• SocialPilot: SocialPilot’s white-label features allow marketing agencies to customize the socialpilot dashboard and reports with their own custom branding, making it a powerful social media suite for providing white-label services to clients.

What to Look for When Choosing a Social Media Management Tool?

• Analytics and 보고: A great tool provides easy analytics that matter. Look for the ability to create and download custom reports, track post performance, and access historical data. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data extracted from ad campaigns, which is a valuable feature for any serious social media manager.
• Content Creation & Curation: The social media scheduling tool you choose should help you create content efficiently. Look for features like a 비디오 편집기, AI assistant, and the ability to curate content. The platform should make it easy to post new content and stay organized with a content library.
• Social Platforms Supported: Ensure the tool works with all your social networks, from a Twitter account to a 유튜브 account. The ability to manage multiple accounts is a key feature for a small team or an agency.
• User Interface & Experience: The dashboard should be user friendly and intuitive. You should be able to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
• Scheduling and 오토메이션: A social media manager needs to win time. Look for features like auto posting and bulk scheduling. The ability to schedule content in advance is a great feature for maintaining a consistent digital presence and ensuring all your social media posts go out on time.
• Team Collaboration: For a small team or a professional plan, team management features are a must. Look for the ability to manage multiple accounts and give different users access to the same dashboard.
• Pricing and Value: Consider the cost and the features offered. Is a free account or a starter plan enough for you? Or do you need a more advanced plan? Make sure you know if a credit card is required for a trial and if the tool offers a better value than other social alternatives.
• Engagement and Community: A powerful social media tool should have a unified inbox for all your social messages. This helps you stay engaged with your customers and respond to a first comment or a message from other networks. This ability is crucial for building a strong community.
• 통합: Check for integrations with other platforms and services. A 자피어 integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
• Best Fit: A SocialPilot review or a Metricool review will often highlight the main differences between the two, with one being great for content creation and the other for deep analytics. Choose a tool that fits your industry and your specific needs, whether you are a 중소기업 owner or a marketing professional.

By considering these factors, you can choose the best social media management tool for your 사업 strategy.

최종 판결

For us, SocialPilot emerges as the winner in this head-to-head battle.

Why? It offers a more robust set of features, supports a longer range of social media platforms, and provides excellent value for the price.

Its strong focus on collaboration and social inbox management makes it a particularly good choice for teams & agencies managing multiple social media accounts.

While Metricool is a solid tool with a sleek interface and powerful analytics, it needs to catch up in terms of features and platform support.

Remember it, the best choice for you will depend on your specific needs & budget.

But if you’re looking for a comprehensive, user-friendly, and affordable social media management tool, SocialPilot takes a lot of work to beat.

We’ve spent weeks testing these tools so that you can trust our recommendation!

Try socialpilot For FREE 전체 리뷰 읽기 socialpilot alternatives

Metricool을무료로사용해보세요 전체 리뷰 읽기 Metricool 대안

More of Metricool

More of Socialpilot

• Socialpilot vs Sprout Social: Socialpilot – more affordable scheduling. Sprout – advanced analytics, listening, 고객 관계 관리(CRM).
• Socialpilot vs Metricool: Socialpilot – straightforward scheduling, good price. Metricool – strong, user-friendly analytics.
• Socialpilot vs Sendible: Socialpilot – good balance of features/price (agencies). Sendible – client management, comprehensive listening.
• Socialpilot vs Content Studio: Socialpilot – strong scheduling, team tools. Content Studio – content discovery, AI suggestions.
• Socialpilot vs Heropost: (Info limited – might specialize in visuals or unique pricing).
• Socialpilot vs Agorapulse: Socialpilot – robust scheduling, unified inbox. Agorapulse – strong engagement, comprehensive listening.
• Socialpilot vs Zoho Social: Socialpilot – wider platform integrations. Zoho Social – cost-effective (Zoho users).
• Socialpilot vs Buffer: Socialpilot – more features for the price. Buffer – simpler, basic scheduling.
• Socialpilot vs Sprinklr: Socialpilot – better for small/medium biz. Sprinklr – enterprise-level.
• Socialpilot vs Later: Socialpilot – broader platform support. Later – visual content (Instagram).
• Socialpilot vs Loomly: Socialpilot – strong scheduling/analytics. Loomly – content calendar, teamwork.
• Socialpilot vs Blaze: (Info limited – might be a feature or less common tool).

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