9 Best Keyword Research Tools for SEO Success in 2025

에 의해서 | 6월 28, 2025

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셈러쉬
4.5
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  • 시장 조사 툴킷
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  • 소셜 미디어 툴킷
  • Free trial available
  • Paid Plans from $117.33/month
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서퍼 SEO
4.25
  • SERP 분석기
  • 콘텐츠 편집자
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4.0
  • Site Explorer
  • Keywords Explorer
  • Rank Tracker
  • Brand Radar
  • 사이트 감사
  • Free trial available
  • Paid Plans from $108/month
best keyword research tools

Are you trying to make your website more visible online?

Do you want more people to find your 사업 through search engines?

It can be tough to know what words people actually search for.

This makes it hard to get your content seen.

But what if there were a way to find exactly what your audience is looking for?

Good keyword research tools can help you do just that. 

This article will show you the 9 best keyword research tools out there.

We’ll help you pick the right one to boost your SEO success in 2025!

What Are the Best Keyword Research Tools?

Finding the right keywords is crucial for your website to appear in search results.

But with so many tools out there, how do you pick the best one?

We’ve done the hard work for you.

Here’s our list of the top 9 tools to help you succeed.

1. Semrush (⭐️4.50)

Semrush is like a Swiss Army knife for SEO.

It helps you find keywords, check out what your competitors are doing, and even audit your website for problems.

It’s great for getting a full picture of your online marketing.

우리의 잠재력을 발휘하세요 Semrush tutorial.

image 45

우리의 견해

셈러시 로고

Seven million users saw a 152% increase in website traffic with Semrush. Could you be next? Explore it out to discover the secrets to online success.

주요 이점

  • A very broad range of marketing tools.
  • Offers excellent competitive analysis.
  • Provides a holistic approach to SEO.
  • Extensive keyword research.
  • Detailed site audit capabilities.

가격

모든 계획은 다음과 같습니다. billed annually.

  • Pro Plan ($117.33/month): Competitor analysis, keyword research, and website audit.
  • Guru Plan ($208.33/month): 컨텐츠 마케팅 툴킷과 과거 데이터.
  • Business Plan ($416.66/month): 음성 점유율, 확장된 제한, API 액세스, PLA 및 분석.
Semrush Pricing

장점

  • 매우 완벽한 도구 세트입니다.
  • 데이터가 매우 정확합니다.
  • 경쟁자 분석에 좋습니다.
  • 심층적인 통찰력을 제공합니다.
  • 훌륭한 현장 감사였습니다.

단점

  • 압도적일 수 있습니다.
  • 학습 곡선이 가파릅니다.
  • 일부 기능은 추가 비용이 듭니다.
  • 보고서는 복잡할 수 있습니다.

2. Surfer SEO (⭐️4.25)

Surfer SEO helps you write content that Google will love.

It analyzes what’s already ranking high and tells you what keywords to use.

It also suggests how long your content should be.

우리의 잠재력을 발휘하세요 Surfer SEO tutorial.

surfer homepage

우리의 견해

서퍼 seo CTA

키워드 검색 시간을 절반으로 단축하세요! Surfer SEO는 검색 과정을 간소화하여 콘텐츠의 검색 엔진 순위를 높여줄 키워드를 빠르게 찾을 수 있도록 도와줍니다.

주요 이점

  • Focuses on on-page SEO.
  • Provides real-time content suggestions.
  • Offers data-driven recommendations.
  • Content Editor for live optimization.
  • Audit tool for existing content.

가격

All the plans are annually billed.

  • 필수적인: 월 79달러
  • 규모: 월 175달러
  • 기업: 가격은 문의해 보세요.
surfer pricing

장점

  • 명확하고 실행 가능한 통찰력을 제공합니다.
  • 명확한 권장사항을 제공합니다.
  • 더 나은 콘텐츠를 작성하는 데 도움이 됩니다.
  • 웹사이트 트래픽이 개선되었습니다.
  • Google Docs와 통합됩니다.

단점

  • 주로 온페이지 SEO에 중점을 둡니다.
  • 가끔은 조금 제한적인 느낌이 들기도 합니다.
  • 창의적인 글쓰기에는 그다지 좋지 않습니다.
  • 인터페이스가 압도적일 수 있습니다.

3. Ahrefs (⭐️4.00)

Ahrefs is super strong when it comes to checking out backlinks.

It helps you find what keywords your audience is searching for.

You can also see what content is doing well for others.

우리의 잠재력을 발휘하세요 Ahrefs tutorial.

image 52

우리의 견해

Ahrefs

With Ahrefs, you can discover 28.7 billion keyword ideas and analyze 267.6 million domains. Stop guessing with your SEO strategy. Create your account today and see how Ahrefs can help you acquire organic traffic growth!

주요 이점

  • Industry-leading backlink data.
  • The second most active web crawler after Google.
  • Offers deep competitor insights.
  • Site Explorer for competitive analysis.
  • Keyword Explorer with traffic values.

가격

모든 계획은 다음과 같습니다. billed annually.

  • 조금: $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
  • 기준: $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
  • 고급의: $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.
Ahrefs Pricing

장점

  • Comprehensive data for SEO analysis.
  • Excellent keyword research capabilities.
  • Robust backlink analysis features.
  • User-friendly interface for navigation.
  • Great for competitor insights.

단점

  • Subscription plans can be costly.
  • Data sometimes has minor discrepancies.
  • Steep learning curve for beginners.
  • Some features lack full depth.

4. Ubersuggest (⭐️3.75)

Ubersuggest is a good tool for getting new keyword ideas.

It shows you how many people search for a term and how hard it might be to rank.

It’s pretty easy to use, even for beginners.

Unlock its potential with our Ubersuggest tutorial.

image 46

우리의 견해

Ubersuggest CTA

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Discover 1000s of new keywords and improve your SEO today. Create your account!

주요 이점

  • 매우 사용자 친화적인 인터페이스입니다.
  • One-time payment options are available.
  • Offers comprehensive keyword data.
  • Robust keyword research.
  • Website audit for quick fixes.

가격

  • Individual ($120/Lifetime)
  • Business ($200/Lifetime)
  • Enterprise ($400/Lifetime)
Ubersuggest Pricing

장점

  • Very affordable pricing.
  • Easy to understand.
  • Lifetime deal available.
  • Good for beginners.
  • Clear user interface.

단점

  • Fewer advanced features.
  • Not as comprehensive.
  • Customer support is slower.
  • Lacks some deep insights.

5. Moz (⭐️3.75)

Moz helps you explore keywords and see how hard it is to rank for them.

It also shows you what words your site already ranks for.

Plus, it gives you tips to make your content better.

Unlock its potential with our Moz tutorial.

image 47

우리의 견해

Moz CTA

Boost your SEO! Over 500,000 marketers trust Moz. Users like Tinuiti saw a 1,143% increase in keyword rankings. Ready to use Moz like an expert? Click to start improving your SEO today!

주요 이점

  • Industry-standard Domain Authority.
  • Strong focus on link analysis.
  • Offers detailed site crawl reports.
  • Keyword Explorer for insights.
  • Link Explorer for backlink data.

가격

모든 계획은 다음과 같습니다. billed annually.

  • Starter ($39/month)
  • Standard ($79/month)
  • Medium ($143/month)
  • Large ($239/month)
Moz Pricing

장점

  • Trusted Domain Authority.
  • The interface is appealing.
  • Excellent link analysis features.
  • Great for local SEO efforts.
  • Good educational resources provided

단점

  • The keyword database is smaller.
  • Competitor analysis is less in-depth.
  • Lacks content marketing features.
  • Some tools feel less robust

6. Content Raptor (⭐️3.50)

Content Raptor helps you make your existing content better for SEO.

It gives you tips on what to add to your articles.

It also connects with Google Search Console for real-time insights.

우리의 잠재력을 발휘하세요 Content Raptor tutorial.

image 48

우리의 견해

content raptor cta

Discover how Content Raptor’s AI-driven entity optimization and integrated Google Search Console insights can streamline your SEO strategy. Access the detailed feature analysis.

주요 이점

  • Excellent for content optimization.
  • Integrates with Google Search Console.
  • Provides unique entity coverage score.
  • Content optimization engine.
  • Daily keyword rank tracking.

가격

  • Free ($0)
  • Pro ($47/month)
  • Enterprise (Contact them for custom pricing)
content raptor PRICING

장점

  • Very affordable pricing plans.
  • Excellent for content optimization.
  • The user interface is clean.
  • AI writing tools are helpful.
  • Quickly improves content quality.

단점

  • Limited general SEO features.
  • Less competitor analysis data.
  • No technical SEO audit.
  • Smaller keyword database.

7. SE Ranking (⭐️3.50)

SE Ranking is an all-in-one SEO tool.

It helps you track your keyword rankings and see what your competitors are up to.

It’s also great for checking your backlinks and making sure your website is healthy.

우리의 잠재력을 발휘하세요 SE Ranking tutorial.

image 49

우리의 견해

SE Ranking logo

Join over 1 million SE Ranking users who track 10M+ keywords daily and save 3.6B+ positions yearly.

주요 이점

  • Precise keyword rank tracking.
  • Strong competitive research features.
  • Offers white-label reporting.
  • Comprehensive website audits.
  • Backlink monitoring and analysis.

가격

SE Ranking offers a variety of pricing plans to suit your needs & budget (연간 청구)

  • Essential: $52.00/month. 1 manager seat, 5 projects, Rank Tracker.
  • Pro: $95.20/month. 3 Manager seats, 30 projects, On-page and SERP analysis, Share of voice metric.
  • Business: $207.20/month. 5 Manager seats, unlimited projects, Maximize data reach, Team Training, Data Insights.
SE 랭킹

장점

  • Comprehensive Feature Set
  • User-Friendly Interface
  • Excellent Value for Money
  • Strong Customer Support
  • Flexible and Customizable

단점

  • Limited white-labeling options
  • Occasional data discrepancies
  • Need improvement in content marketing features
  • Some features require an upgrade.

8. Ranktracker (⭐️3.50)

Ranktracker focuses on showing you where your website ranks in search results.

You can track your keywords over time and see how your competitors are doing.

It’s good for seeing your progress.

Unlock its potential with our Ranktracker tutorial.

image 51

우리의 견해

Ranktracker Logo

Ready to skyrocket your SEO performance? Ranktracker’s powerful features are trusted by thousands. Unleash your website’s potential – start your journey to the top today!

주요 이점

  • Precise keyword position tracking.
  • Monitors 43K+ cities for local SEO.
  • Offers AI-suggested keywords.
  • Daily keyword rank updates.
  • SERP feature tracking (snippets, videos).

가격

모든 계획은 다음과 같습니다. billed annually.

  • 기동기: $14.00/month
  • Double Data: $34.41/month
  • Quad Data: $63.58/month
  • Hex Data: $121.91/month
Ranktracker Pricing

장점

  • Intuitive interface
  • Accurate data
  • Comprehensive features
  • Value for money
  • Great customer support

단점

  • It can be overwhelming for beginners
  • Limited historical data
  • No free plan
  • Occasional glitches

9. Raven Tools (⭐️3.25)

Raven Tools is an all-around marketing platform.

It helps with SEO audits, tracking rankings, and finding keywords.

It can also help you keep an eye on your competitors and manage social media.

Unlock its potential with our Raven Tools tutorial.

image 50

우리의 견해

Raven Tools CTA

Join thousands of businesses already using this powerful tool. Raven Tools integration allows you to accurately track ranking for 15,000+ keywords and effortlessly create comprehensive keyword research reports. Stop guessing; start growing!

주요 이점

  • Strong focus on customizable reports.
  • Integrates many marketing channels.
  • Offers a real-time social stream.
  • SEO auditing and analysis.
  • Backlink analysis (Majestic data).

가격

  • Small Biz ($39/month)
  • Start ($79/month)
  • Grow ($139/month)
  • Thrive ($249/month)
  • Lead ($399/month)
Raven Tools Pricing

장점

  • More affordable pricing options.
  • Excellent white-label reporting.
  • Good for client management.
  • Includes many user seats.
  • Site audit is quite thorough.

단점

  • The keyword database is smaller.
  • Lacks advanced SEO features.
  • Not as deep as some rivals.
  • Some data syncing issues occur.

키워드 조사 도구를 선택할 때 주의해야 할 점은 무엇인가?

  • Accurate Search Volume: Shows how many people search each month.
  • Keyword Difficulty Score: Tells you how tough it is to rank.
  • Search Intent Analysis: Helps understand why people search for specific terms.
  • Competitor Insights: Reveals keywords your rivals are using.
  • Long-Tail Keyword Ideas: Find less competitive, specific phrases.
  • SERP Features Data: Shows if featured snippets are possible.
  • Filtering Options: Easily narrow down your results.
  • 사용자 친화적인 인터페이스: The tool features a clear & intuitive interface, making it very easy to navigate and understand.
  • Cost-Effectiveness: Fits your budget, whether you’re looking for free or paid options.
  • Regular Data Updates: Ensures you’re working with current information.

How Can Keyword Research Tools Boost Your SEO?

Keyword research tools are your secret weapon for getting more people to visit your website.

They help you find great keyword suggestions and related keywords that real people are searching for.

This means you can create content that truly matches what your audience wants.

These seo tools show you important key metrics like monthly search volume.

This tells you how many times a month people search for a certain phrase.

By finding target keywords with good search volume and lower competition, you can improve your website’s chances of ranking higher.

Tools like a keyword explorer tool or a free keyword tool can help you generate keyword ideas.

Even for google ads campaigns, understanding keyword research data is key.

This helps you build a strong keyword strategy, whether you use a free keyword tool or a paid one, and even if you link your google ads account.

구매 가이드

We wanted to find the best tools out there. Here’s how we looked at each one:

When doing our research to find the best product, we determined using these factors:

  • 가격: How much did each product cost, including details on any free keyword research tool options or free plan limitations.
  • 특징: What were the best features of each platform or 소프트웨어? We looked at how well they generated keyword suggestions, provided related keywords, offered a keyword magic tool, connected to google keyword planner or the google ads platform for paid search campaigns, provided keyword search volume 그리고 exact search volumes, helped identify keyword opportunities, allowed for building a keyword list, showed search volume data, supported organic keyword research, included serp analysis, found long tail keyword variations, assessed keyword competition, helped identify seed keyword options, showed average monthly searches, allowed unlimited searches, and assisted with more in depth research for content marketing 그리고 paid search. We also checked for keyword data, key metrics, and how they handled high volume keywords, niche keywords, relevant keywords, and the most relevant keywords.
  • 부정적인 점: What was missing or difficult to use in each product?
  • Support or refund: Do they offer a community, support, or refund policy? We also considered how well they helped analyze competitors rank 그리고 group keywords, and if they provided insights into transactional keywords for a broader seo strategy for a given keyword or website url. We also checked for integration with google trends.

마무리하기

So, there you have it! We’ve talked about the top 9 best keyword research tools out there.

We also looked at what makes a good tool and how they can help your SEO.

These tools offer important keyword metrics and access to the largest keyword database to help you.

You can even find options for free searches to get started.

Understanding which keywords have high search volume is key to getting more eyes on your content.

We’ve gone through all the details to help you make a smart choice.

Our goal is to help you get more visitors to your site and grow your online presence.

Trust our guide to help you pick the perfect tool for your needs.

자주 묻는 질문

What is keyword research?

Keyword research is finding words and phrases people type into search engines. It helps you understand what the audience wants. This way, you can create content that appears when they search, attracting more visitors to your website.

Why is keyword research important for SEO?

It’s extremely important for SEO because it enables you to target the right audience. By knowing what people search for, you can make content that answers their questions. This allows the website to rank higher in search results, driving more organic traffic.

How do I choose the best keyword research tool?

Look for tools that show accurate search volume and keyword difficulty. Additionally, verify if they provide competitor insights and assistance with long-tail keywords. A user-friendly interface and a good support system are also key factors to consider.

Can I do keyword research for free?

Yes, you can start with some free tools like Google Keyword Planner. While paid tools offer more in-depth data and features, free options are great for beginners. They help you get a basic understanding of keywords and start your SEO journey.

How often should I do keyword research?

Keyword research isn’t a one-time thing. Search trends change, so it’s essential to revisit your keywords regularly. Doing it every few months or when planning new content helps you stay updated and maintain a strong SEO.

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