Stai facendo i salti mortali social media e ti senti sopraffatto?
It can be tough to keep up with all your accounts.
You’re probably wondering if there’s an easier way, right?
Two popular options you might have heard about are Buffer vs Sprinklr.
Ma qual è la soluzione migliore per te?
Let’s take a look at what each offers and help you decide.
Panoramica
We’ve spent time exploring both Buffer and Sprinklr, digging into their features and how they work day-to-day.
Our hands-on testing involved scheduling posts, analyzing results, and trying out different tools to see which one truly shines for social media management.
Pronto a risparmiare tempo sui social media? Buffer può aiutarti a recuperare fino a 6 ore a settimana. Provalo gratuitamente per 14 giorni.
Prezzi: Ha un piano gratuito. Il piano a pagamento parte da $ 5 al mese
Caratteristiche principali:
- Pianificazione intuitiva
- Strumenti di coinvolgimento
- Analisi e reporting
Vuoi una visione unificata dei tuoi clienti? Sprinklr aiuta i marchi a gestire oltre 30 miliardi di conversazioni con i clienti ogni anno.
Prezzi: Ha una prova gratuita. Il piano a pagamento parte da $ 249 al mese
Caratteristiche principali:
- Piattaforma Unified-CXM
- Approfondimenti basati sull'intelligenza artificiale
- Automazione avanzata
Che cos'è Buffer?
So, you’re curious about Buffer?
Think of it as a friendly helper for your social media.
È progettato per Fare scheduling posts super easy and keep your online presence consistent without a lot of fuss.
Esplora anche i nostri preferiti Alternative al buffer…
Vantaggi principali
- Gestisce fino a 300 profili social.
- Opzioni white-label per le agenzie.
- Ottieni il 12% di coinvolgimento in più con l'analisi.
- Assegna compiti a più di 80 membri del team.
- Automatizza i contenuti con le code intelligenti.
Prezzi
- Gratuito: $0/mese.
- Elementi essenziali: $ 5/mese per canale
- Squadra: $ 10/mese per canale
Professionisti
Contro
Che cos'è Sprinklr?
È una piattaforma di livello aziendale. Gestisce l'esperienza del cliente.
Pensate a un vasto ascolto sociale.
Gestisce il marketing multicanale. È costruito per grandi Attività commerciale.
Esplora anche i nostri preferiti Alternative a Sprinklr…
La nostra opinione
ActiveCampaign è una scelta eccellente per le aziende che desiderano sfruttare appieno il potenziale dell'email marketing e dell'automazione. Tuttavia, potrebbe non essere la soluzione più adatta ai principianti a causa della sua complessità.
Vantaggi principali
- Ottieni il quadro completo. Sprinklr porta tutti i tuoi clienti dati insieme in un unico posto.
- Lavora in modo più intelligente, non più duro. Automatizza le attività e libera tempo per il tuo team.
- Prendi decisioni basate sui dati. Scopri informazioni preziose con analisi basate sull'intelligenza artificiale.
- Proteggi il tuo marchio. Monitorare i social media per individuare potenziali crisi.
- Aumenta i tuoi profitti. Incrementa le vendite e migliora la soddisfazione del cliente.
Prezzi
- Soluzione per la gestione dei social media: $ 249/mese, Editore omnicanale, Calendario multi-fuso orario, Sprinklr AI+ per la creazione di contenuti.
- Soluzione SMM e servizio clienti: $ 299/mese, offre assistenza clienti su oltre 15 canali, chatbot basati sull'intelligenza artificiale e Digital Twin, posta in arrivo omnicanale.
- Soluzione personalizzata per la gestione dei social media: Prezzi personalizzati.
Professionisti
Contro
Confronto delle funzionalità
For a social media manager, choosing between Buffer and Sprinklr is a decision between two different types of tools.
This Feature Comparison breaks down how the streamlined, affordable nature of Buffer contrasts with the comprehensive, enterprise-level platform of Sprinklr.
1. Piattaforma unificata ed esperienza del cliente
- Respingente: This social media management tool focuses on providing a simple, all-in-one platform for scheduling and analytics. It is not designed to be a unified platform for all customer facing functions, but rather a tool to help with social media marketing.
- Sprinklr: It is a leading enterprise software company that provides a unified platform for customer experience management. Sprinklr works to connect all customer facing functions and social media accounts, helping global brands deliver happier customers by making great customer experiences a reality.
2. Piattaforme supportate e scalabilità
- Respingente: Its free plan allows you to connect up to three channels. The platform is highly scalable, but the cost increases with additional channels or users. Its support for multiple platforms is designed for the typical needs of a piccola impresa.
- Sprinklr: It supports a massive number of social media channels and platforms. Its modular approach allows global brands to select the solutions they need, and it is built to manage thousands of social accounts with ease.
3. Analisi e reporting
- Respingente: The buffer review shows that it is praised for its streamlined and detailed analytics. The buffer account dashboard provides a clean overview of social media performance, but it may lack the in-depth customization needed for large-scale social media campaigns.
- Sprinklr: It offers highly advanced and customizable analytics. It provides a full view of customer dati from every modern channel, helping global brands make data-driven decisions and track social media roi.
4. Social Listening and Monitoring
- Respingente: Its engagement tools are more focused on direct interactions. The platform has very limited social media monitoring and social listening capabilities, which may require you to use other, third-party tools to fill this gap.
- Sprinklr: This is one of the key features of Sprinklr. It offers robust social media monitoring and social listening capabilities, leveraging advanced ai to analyze sentiment and trends across a vast number of online sources, including review sites.
5. Publishing and Scheduling
- Respingente: The social media scheduling tool is a core strength. It’s a simple, reliable platform for scheduling social media posts to your social accounts. It provides basic publishing tools that are easy to learn and use.
- Sprinklr: It offers a highly advanced publishing and schedule content system, with workflows for approvals and a global editorial calendar. It is designed to help a social media manager and their marketing agencies manage content for a large number of social media platforms.
6. Collaboration and Team Features
- Respingente: It offers collaboration tools and allows for a generous number of unlimited users on some plans, making it a cost effective solution for a team. The buffer support is excellent and available to assist with team setup.
- Sprinklr: It is designed to un silo teams and streamline workflows for large organizations. It provides a dedicated space for every team to collaborate, with extensive user roles and permissions.
7. Customer Care and Engagement
- Respingente: Its engagement tools help you manage and respond to customer interactions from various social media channels. The platform is easy to use for managing all your incoming messages and comments.
- Sprinklr: It excels in customer care. Its unified CXM approach helps teams manage conversations from every modern channel, making it an ideal social media management tool for providing proactive support and maintaining happier customers.
8. Pubblico di destinazione
- Respingente: This social media scheduling tool for social media account is perfect for piccole imprese, creators, and marketing agencies that prioritize simplicity and affordability. The free plan is a great way to get started.
- Sprinklr: It is the choice for a leading enterprise software company and large organizations. Its extensive features, advanced ai, and custom pricing are designed for the complex needs of global brands.
9. Ambito di gestione
- Respingente: The platform is a great tool for a social media manager to handle a core set of tasks, from social media scheduling tools to analytics. It helps you manage your social media strategy with basic publishing tools and a reliable queue.
- Sprinklr: It is a comprehensive social media management tool that can handle everything from social listening to customer care and make customers happier. The platform is a robust solution for a social media manager who needs a single tool to manage all their social media campaigns.
What to look for in a Social Media Manager?
- Compatibilità della piattaforma: Does it support all the platforms and social channels you need? How smoothly does it handle each one?
- Analytics Depth: Can it track the metrics you care about? Does it offer actionable insights?
- Automazione Capacità: How much can it automate for you? Does it have an easy-to-use automation?
- Scalabilità: Can it grow with your business? Does it handle the increased volume?
- Facilità d'uso: Is it easy for your team (human experiences) to use? How long is the learning curve?
- Assistenza clienti: How good is their customer service? Are they quick to resolve issues?
Verdetto finale
So, which one should you pick? It really depends on what you need.
If you just want an easy way to schedule posts and see how they do, Buffer is probably your best bet.
It’s simple to use and won’t cost you a lot.
But, if you have a big company and need lots of fancy tools to track everything and work with a big team, Sprinklr can do more.
We looked closely at both and think most people will like how easy Buffer is to use.
We’ve tried these tools ourselves, so we know what we’re talking about.
Pick the one that fits how you use social media!
Altro di Buffer
- Buffer contro Sprout Social: Si tratta di una piattaforma completa con CRM sociale avanzato e analisi e report dettagliati.
- Buffer vs Metricool: Buffer: pianificazione semplice. Metricool – analisi più approfondite, informazioni sulla concorrenza.
- Buffer contro Socialpilot: Buffer: pianificazione di base. Pilota sociale – più funzionalità per lo stesso prezzo.
- Buffer contro Sendible: Buffer: design semplice e pulito. Inviabile – funzionalità più ampie (ascolto, analisi).
- Buffer vs Content Studio: Buffer: pianificazione semplice. Studio di contenuti – scoperta di contenuti, intelligenza artificiale.
- Buffer contro Heropost: Buffer: pianificazione semplice. Heropost – Contenuti di intelligenza artificiale, informazioni sulla concorrenza.
- Buffer contro Agorapulse: Buffer: pianificazione semplice. Agorapulse – posta in arrivo unificata, ascolto.
- Respingente rispetto a Zoho Social: Buffer offre una pianificazione semplice. Zoho Social offre più funzionalità ed è conveniente (Zoho).
- Buffer contro Sprinklr: Buffer – pianificazione di base (piccole imprese). Sprinklr – a livello aziendale.
- Buffer vs Later: Buffer: pianificazione per molte piattaforme. Dopo – contenuti visivi (Instagram).
- Buffer vs Loomly: Buffer: semplice calendario di pianificazione. Telaio – calendario dei contenuti, lavoro di squadra.
- Buffer contro Blaze: (Informazioni limitate: il punto di forza di Buffer è la semplicità di pianificazione).
- Buffer contro Hootsuite: Si tratta di uno strumento di lunga data, noto per la sua dashboard completa e multipiattaforma.
- Buffer vs Planable: Si tratta di uno strumento incentrato sulla collaborazione, con particolare attenzione all'approvazione dei contenuti visivi e al feedback dei clienti.
Altro su Sprinklr
Ecco un breve confronto tra Sprinklr e le alternative, evidenziando il suo focus aziendale:
- Sprinklr contro Sprout Social: Sprout Social è uno strumento aziendale completo, noto per la sua interfaccia intuitiva e la solida casella di posta social.
- Sprinklr contro Metricool: Sprinklr: piattaforma aziendale complessa; Metricool: analisi più semplici (PMI).
- Sprinklr contro Socialpilot: Sprinklr – scalabilità aziendale; Socialpilot – pianificazione efficiente (PMI/agenzia).
- Sprinklr contro Sendible: Sprinklr – CXM ampio (azienda); Sendible – gestione clienti (agenzia).
- Sprinklr contro Content Studio: Sprinklr – di livello aziendale; Content Studio – contenuti/IA (PMI).
- Sprinklr contro Heropost: Sprinklr – piattaforma aziendale; Heropost – informazioni AI/concorrenti (PMI).
- Sprinklr contro Agorapulse: Sprinklr – CXM scalabile; Agorapulse – tutto in uno (SMB).
- Sprinklr contro Zoho Social: Sprinklr: potenza aziendale; Zoho Social: conveniente (PMI, Zoho).
- Sprinklr contro Buffer: Sprinklr – azienda completa; Buffer – pianificazione semplice (piccola impresa).
- Sprinklr vs Later: Sprinklr – ampia impresa; Later – contenuti visivi (PMI/creatori).
- Sprinklr contro Loomly: Sprinklr – gestione dei social media aziendali; Loomly – contenuti/team (PMI).
- Sprinklr contro Blaze: (Informazioni limitate – Il punto di forza di Sprinklr: CXM aziendale completo.)
- Sprinklr contro Hootsuite: Hootsuite è una piattaforma all-in-one di lunga data, nota per la sua dashboard completa e multi-stream.
- Sprinklr vs Planable: Planable è uno strumento incentrato sulla collaborazione, incentrato sull'approvazione dei contenuti visivi e sul feedback dei clienti.
Domande frequenti
What is the main difference between Buffer and Sprinklr?
The main difference lies in their target audience and complexity. Buffer is designed for individuals and smaller teams seeking straightforward scheduling and basic analytics. Sprinklr is a more comprehensive platform built for larger enterprises needing advanced features like social listening, robust analytics, and extensive collaboration tools. Think of Buffer as simple and user-friendly, while Sprinklr offers powerful but more intricate functionality.
Which social media management tool is easier to use?
Generally, Buffer is considered easier to use. Its interface is clean, intuitive, and simple to navigate, making it quick to learn for beginners. Sprinklr, with its wide array of features, can have a steeper learning curve as users need time to understand and utilize its various functionalities effectively. If ease of use is your priority, Buffer likely has the edge.
Is Buffer a good alternative to Sprinklr for small businesses?
Yes, Buffer can be a good alternative to Sprinklr for many small businesses. It provides essential social media management tools like scheduling, basic analytics, and team collaboration at a more affordable price point. Small businesses that don’t require the advanced features of Sprinklr can find Buffer to be a cost-effective and efficient solution for managing their social media presence.
Quale piattaforma offre analisi e report migliori?
Sprinklr typically offers more in-depth and comprehensive analytics and segnalazione capabilities. It allows for detailed tracking of various metrics, sentiment analysis, and the creation of custom reports. While Buffer provides useful analytics to understand post performance, Sprinklr’s features are generally more robust and designed for enterprise-level analysis of social media data.
Can I manage multiple social media profiles with both tools?
Yes, both Buffer and Sprinklr allow you to manage multiple social media profiles across various platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. However, the number of profiles you can manage and the features available may vary depending on the specific pricing plan you choose with each platform. Both offer the ability to centralize your social media management efforts.
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