


Feeling stuck trying to figure out which ricerca di parole chiave tool is best for your website?
È un problema comune per chiunque voglia far sì che i propri contenuti vengano visti online.
Picking the wrong tool can mean wasting a lot of time and effort on keywords that don’t bring in visitors.
You need a way to find the right words that people are actually searching for.
That’s why we’re going to dive into a head-to-head battle: Ubersuggest vs Similarweb.
Panoramica
Running various tests on their keyword research, analisi della concorrenza, and overall usability.
This hands-on experience allowed us to compare their strengths and weaknesses directly.
Giving you a clear picture of which tool stands out for your needs.

Pronto ad aumentare il tuo traffico? Unisciti a 3 milioni di utenti che si affidano a Ubersuggest. Scoprilo oggi stesso!
Prezzi: Prova gratuita disponibile. Il piano parte da $ 120/a vita.
Caratteristiche principali:
- Idee per parole chiave
- Idee di contenuto
- Dati di backlink

Pronto a dominare la tua nicchia? Ottieni approfondimenti simili sulle strategie della concorrenza.
Prezzi: Prova gratuita di 14 giorni. I piani partono da $ 199/mese.
Caratteristiche principali:
- Analisi del traffico del sito web
- Analisi della concorrenza
- Informazioni di mercato
Cos'è Ubersuggest?
Let’s talk about Ubersuggest. It’s a keyword research tool that’s really easy to use.
I mean, you can just jump in and start finding keywords right away.
It’s a great tool for beginners who are just starting with SEO.
Scopri anche le nostre alternative preferite a Ubersuggest...

Vantaggi principali
- Interfaccia molto intuitiva.
- Sono disponibili opzioni di pagamento una tantum.
- Offre dati completi sulle parole chiave.
- Ricerca approfondita delle parole chiave.
- Audit del sito web per soluzioni rapide.
Prezzi
- Individuale ($ 120/a vita)
- Attività commerciale ($200/a vita)
- Impresa ($400/a vita)

Professionisti
Contro
Che cos'è Similarweb?
Similarweb is a powerful tool that gives you a big-picture view of the digital world.
It’s not just about keywords. It’s a “market intelligence” platform.
You can see where their website traffic comes from.
Esplora anche le nostre alternative preferite a Similarweb...

Vantaggi principali
- Approfondimenti di mercato generali: Copre oltre 100 milioni di siti web e app, offrendo un'ampia panoramica dell'attività digitale.
- Fonti di traffico dettagliate: Individua il traffico proveniente da visite dirette, ricerche, social media, referral, e-mail e annunci display.
- Benchmarking della concorrenza: Confronta le prestazioni del tuo sito web con quelle di un massimo di 100 concorrenti per comprenderne la quota di mercato.
- Dati demografici del pubblico: Fornisce informazioni su età, sesso, posizione geografica e interessi dei visitatori.
- Dati sulle parole chiave aggiornate: Aggiorna quotidianamente i dati sulle parole chiave, aiutandoti a individuare le parole chiave di tendenza e ad adattarti rapidamente.
Prezzi
- Starter ($ 199/mese)
- Squadra ($ 14.000/anno)
- Azienda ($ 35.000/anno)
- Impresa (personalizzata)

Professionisti
Contro
Confronto delle funzionalità
Ubersuggest, founded by entrepreneur neil patel, provides a powerful tool for digital marketing and organic traffic growth.
It offers a user friendly ubersuggest dashboard and ubersuggest offers for piccola impresa users to find keywords.
Similarweb is a powerful platform for digital intelligence and website traffic analysis, providing digital insights into the competitive landscape for seo professionals.
This comparison details their core features.
1. Core Platform Logic and Data
- Ubersuggest uses google search console and google search results to help users optimize their site and improve ranking. It is designed to find keywords and generate content ideas for search engines while helping users drive traffic using neil patel methods. The tool provides suggestions for organic keywords to improve search performance.
- Similarweb is a web intelligence and digital intelligence suite that provides dati driven insights into consumer behavior and market research. The similarweb platform leverages real user data and historical data to perform competitor analysis and provide digital insights across the web to seo professionals.
2. Traffic Analysis and Engagement Metrics
- Similarweb excels at website traffic analysis and traffic analysis using real user data to provide engagement metrics like engagement data and user behavior. It enables users to check traffic sources and conversion analysis for a digital strategy within its powerful platform.
- Ubersuggest provides estimated traffic for top pages and identifies most traffic sources. Users can see popular pages and most popular pages to reverse engineer success and identify which organic keywords lead to most traffic and organic traffic.
3. Keyword Research and Search Discovery
- Ubersuggest offers keyword ideas and keyword suggestions through its keyword overview feature which shows monthly search volume and seo difficulty for a given keyword. Users start with a seed keyword to find long tail keywords and related keywords via the ubersuggest dashboard.
- Similarweb tracks keyword rankings and keyword performance to help category managers identify emerging trends. It provides traffic benchmarking and helps analyze keyword rankings in the competitive landscape using its web analytics and competitive intelligence.
4. Competitive Intelligence and Benchmarking
- Similarweb focuses on competitive intelligence and competitive benchmarking to help each companies stay ahead in the competitive landscape. It provides audience insights and analyzes ad strategies for paid search across different platforms to help users understand the platform’s capabilities.
- Ubersuggest allows users to reverse engineer competitor domains to see their domain overview and domain authority. It shows site ranks for same keywords and provides additional information on ads and Youtube visibility for rivals to understand their keyword tracking status.
5. Specialized Intelligence and Mobile Data
- Similarweb features specialized app intelligence and app usage data for mobile apps. It also offers sales intelligence, shopper intelligence, and stock intelligence to track stock performance and app traffic trends for categories.
- Ubersuggest is primarily a best seo tools option focused on keywords and backlinks. It does not provide specialized stock intelligence but helps users optimize their domain and perform a site audit to fix meta descriptions for their site.
6. Backlink Analysis and Metrics
- Ubersuggest provides backlink data and backlink profiles to analyze referring domains and backlinks pointing to a site. It uses domain score and anchor text analysis to help users find link building opportunities and evaluate backlinks and backlink data.
- Similarweb focuses on the web analytics of traffic from a link but does not prioritize technical backlink profiles or referring domains in the same technical detail as dedicated seo tools found in other tools.
7. SEO Monitoring and Performance
- Ubersuggest includes site audit features to identify technical issues and monitor seo difficulty and ranking progress. Users utilize keyword tracking and rank tracking to manage their organic keywords performance and key metrics.
- Similarweb provides website rankings and digital insights into market share. It helps users understand their competitive landscape through traffic benchmarking and competitor benchmarking rather than a code-based site audit.
8. Pricing, Plans and Access
- Similarweb pricing and similarweb cost are tiered for an enterprise plan, team plan, or professional plan. It offers a web intelligence starter plan and api access for product developers using the similarweb api with specific api pricing and advanced features.
- Ubersuggest provides paid plans for small businesses and a free version with limited keyword suggestions. Users access ubersuggest offers to get more keyword overview data and search term results at an affordable price.
9. Workflow Integration and Social
- Ubersuggest features a chrome extension and ubersuggest extension for a quick overview of keyword suggestions. It integrates with google search console for additional information and provides suggestions for content ideas based on facebook shares and popular pages.
- Similarweb provides api access for ai agents and product developers to track ai traffic. It utilizes platform’s capabilities to provide actionable insights and engagement metrics integrated with google analytics and other tools.
Cosa cercare in uno strumento di ricerca di parole chiave?
Choosing the right keyword research tool can make or break your digital marketing efforts.
Here’s what to keep in mind when making your decision:
- Precisione dei dati: Always prioritize tools that provide reliable search volume, keyword difficulty, and traffic estimates. Different tools use different data sources, so look for consistency.
- Funzionalità complete: Beyond basic keyword ideas, look for features like competitive analysis, backlink analysis, and site revisione contabile. An all-in-one SEO tool like Semrush or Ahrefs can offer more holistic insights.
- User Interface and Ease of Use: The best tool is one you’ll actually use. A clean, intuitive interface, like UberSuggest’s, saves time and reduces frustration.
- Prezzi e valore: Consider your budget and what you get for the price. Some tools offer great value for individuals, while others are geared towards larger agencies. Many offer a prova gratuita to test them out.
- Analisi dell'intento di ricerca: Un buon strumento ti aiuta a capire Perché people are searching for a keyword (informational, transactional, etc.), which is crucial for creating effective content marketing and landing pages.
- Market Trends and Insights: Tools like Similarweb excel at showing broader market trends and industry-level data, which can inform your overall marketing strategies.
- Supporto e risorse: Look for tools that offer good support options, tutorials, and communities to help you get the most out of their features.
Verdetto finale
When comparing Ubersuggest vs Similarweb for your SEO research.
Ubersuggest is our top pick for most users.
It’s more affordable and user-friendly, giving you crucial, valuable insights without the high cost.
While Similarweb offers deep market data.
Ubersuggest provides better value for individuals and piccole imprese.
We’ve put both to the test so that you can trust our recommendation.


Altro su Ubersuggest
Ecco come Ubersuggest si differenzia dagli altri strumenti SEO, evidenziandone le caratteristiche principali:
- Ubersuggest contro Content Raptor: Content Raptor è specializzato nell'ottimizzazione dei contenuti basata sull'intelligenza artificiale; Ubersuggest fornisce idee di contenuto generali.
- Ubersuggest contro Surfista SEO: Surfer SEO eccelle nell'ottimizzazione dei contenuti on-page; Ubersuggest si concentra sulle basi della ricerca di parole chiave.
- Ubersuggest contro Moz: Moz fornisce metriche SEO complete e una community più solida; Ubersuggest è più conveniente.
- Classifica Ubersuggest vs SE: SE Ranking offre un monitoraggio più preciso della classifica; Ubersuggest fornisce una panoramica di base.
- Ubersuggest contro SpyFu: SpyFu è efficace per ottenere informazioni PPC sui concorrenti; Ubersuggest si concentra su audit organici di parole chiave e siti.
- Ubersuggest vs Similarweb: Similarweb fornisce informazioni dettagliate sul traffico del sito web e sul mercato; Ubersuggest si concentra su aspetti specifici della SEO.
- Ubersuggest vs Raven Tools: Raven Tools fornisce funzionalità di reporting e integrazione complete; Ubersuggest è uno strumento SEO più semplice e completo.
- Ubersuggest contro Mangools: Mangools offre una serie di strumenti intuitivi; Ubersuggest è noto per la sua semplicità e convenienza.
- Ubersuggest contro Ranktracker: Ranktracker è specializzato nel monitoraggio preciso del posizionamento delle parole chiave; Ubersuggest offre panoramiche generali sul posizionamento.
Altro su Similarweb
Abbiamo confrontato Similarweb con altri strumenti di alto livello, evidenziandone brevemente le caratteristiche più importanti:
- Content Raptor contro Similarweb: Content Raptor si concentra sulla creazione e ottimizzazione di contenuti basati sull'intelligenza artificiale.
- Surfer SEO vs Similarweb: Surfer SEO eccelle nell'ottimizzazione dei contenuti on-page per le classifiche.
- Moz contro Similarweb: Moz offre strumenti SEO intuitivi, in particolare per la ricerca locale.
- Classifica SE vs Similarweb: SE Ranking offre funzionalità SEO complete a un prezzo accessibile.
- Ubersuggest vs Similarweb: Ubersuggest è un'opzione gratuita/conveniente per ottenere informazioni di base su parole chiave e traffico.
- SpyFu contro Similarweb: SpyFu è specializzato in annunci PPC della concorrenza e strategie per parole chiave.
- Raven Tools contro Similarweb: Raven Tools offre report di marketing integrati e soluzioni per agenzie.
- Mangools contro Similarweb: Mangools fornisce strumenti facili da usare per attività SEO specifiche.
- Ranktracker contro Similarweb: Ranktracker si concentra sul monitoraggio accurato e flessibile del posizionamento delle parole chiave.
Domande frequenti
Is Ubersuggest better than Similarweb for keyword research?
For basic SEO research and affordability, Ubersuggest often comes out on top. It’s user-friendly for finding quick keyword ideas and competitor insights without a huge price tag.
Can Similarweb replace Ubersuggest for small businesses?
While Similarweb offers deep market data, its high cost and complexity make it less suitable for most small businesses. Ubersuggest remains a better, more accessible choice for their needs.
What are the main differences in data accuracy between similarweb vs UberSuggest?
Similarweb’s strength is broad market trends and traffic data, whereas Ubersuggest focuses more on individual website SEO metrics. Some users report minor discrepancies in their data, so it’s good to cross-reference.
Quale strumento è migliore per l'analisi competitiva?
Similarweb offers more in-depth, high-level competitive analysis across entire markets. Ubersuggest provides solid insights for individual competitor websites and their keyword strategies, perfect for focused SEO.
Entrambi gli strumenti offrono una prova gratuita?
Yes, both Ubersuggest and Similarweb offer free trial options or limited free versions. This allows you to test their features and see which one best fits your specific SEO research needs before committing.












