ClickFunnels vs ActiveCampaign: Pilihan Terbaik untuk Anda di Tahun 2025?

oleh | Terakhir diperbarui 15 Oktober 2025

Pemenang
ActiveCampaign logo
4.5
  • Pemasaran Email
  • Dynamic Content
  • Custom Landing Pages
  • Integrated AI
  • Segmentation
  • Paket Gratis Tersedia
  • Paid Plan Starts at $15
Runner Up
Clickfunnels
3.0
  • Halaman arahan
  • Pengujian A/B
  • Pemasaran EMAIL
  • Alur kerja
  • CRM
  • Uji coba gratis tersedia.
  • Paket Berbayar Mulai dari $81
ClickFunnels vs ActiveCampaign

Trying to figure out if ClickFunnels vs ActiveCampaign is the right move for your bisnis in 2025, right?

You’re probably swamped with info, and it’s hard to know which one fits you best.

You don’t want to waste time or money on the wrong tool.

Picking the right marketing software is a big deal.

We’re going to break down ClickFunnels vs ActiveCampaign in a super simple way. 

Tinjau

We’ve spent countless hours diving deep into both ClickFunnels and ActiveCampaign.

Our team rigorously tested each platform’s features, from building funnels to crafting email campaigns, to give you a real-world, hands-on comparison.

Clickfunnels
3dari 5

Ini sangat bagus untuk membangun saluran penjualan dengan cepat. Tersedia banyak templat untuk membantu Anda memulai dengan cepat.

Harga: Tersedia masa uji coba gratis. Paket premium dimulai dari $81/bulan.

Fitur Kunci:

  • Alur penjualan visual
  • Laporan yang dapat disesuaikan
  • Aplikasi seluler
ActiveCampaign
4.5dari 5

Unlock the power of an all-in-one marketing platform. So, check it out now!

Harga: It has a 7-day free Trial. Paid plan starts at $15/month

Fitur Kunci:

  • Pemasaran Email
  • Marketing Automation
  • CRM

Apa itu ClickFunnels?

Anggap saja ClickFunnels sebagai kotak peralatan penjualan dan pemasaran lengkap Anda.

Ini membantu Anda membangun saluran penjualan.

Saluran-saluran ini mengarahkan pelanggan untuk membeli produk Anda. Mudah, bukan?

Selain itu, jelajahi juga alternatif ClickFunnels favorit kami.

Clickfunnels

Our Take

Clickfunnels

Ini sangat bagus untuk membangun saluran penjualan dengan cepat. Tersedia banyak templat untuk membantu Anda memulai dengan cepat.

Manfaat Kunci

  • Pembuatan alur penjualan yang efisien.
  • Menyediakan masa percobaan selama 14 hari.
  • Integrasi pihak ketiga yang ekstensif.
  • Akses ke beragam pustaka templat.
  • Kemampuan pengujian A/B bawaan.

Harga

  • Meluncurkan: $81/bulan, 2 Anggota Tim.
  • Skala: $164/bulan, 5 Anggota Tim.
  • Optimalkan: $248/bulan, 10 anggota tim.
  • Mendominasi: $5.997/tahun, 20 anggota tim.
Harga Clickfunnels

Pro

  • Pembuatan funnel yang mudah.
  • Platform serba guna.
  • Templat yang sudah jadi.
  • Pemasaran email terintegrasi.
  • Dukungan komunitas yang kuat.

Kons

  • Biaya bulanan lebih tinggi.
  • Kurva pembelajaran yang curam.
  • Kustomisasi terbatas.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse.

Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales?

This tool can help. It also lets you track customers and makes your marketing smarter.

Juga, mengeksplorasi favorit kita ActiveCampaign alternatives

Activecampaign Introduction

Our Take

ActiveCampaign

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Manfaat Kunci

  • Automasi tingkat lanjut: Membuat alur kerja kompleks untuk memelihara memimpin dan otomatis tugas.
  • Kandang daya pemasaran surel: Kirim kampanye email yang indah dan efektif.
  • Bangun CRM: Kelola kontak dan jalur interaksi.
  • Semmentasi dan personalisasi: Target kelompok spesifik kontak dengan pesan pribadi.

Harga

  • Starter: $15/month.
  • Plus: $49/bulan.
  • Pro$79 / bulan.
  • Perusahaan: $145/bulan.
ActiveCampaign Pricing

Pro

  • Robust automation capabilities.
  • Excellent email deliverability.
  • Detailed reporting and analytics.
  • Great for growing businesses.

Kons

  • It can be complex to learn.
  • Pricing can increase quickly.
  • It’s not as user-friendly as some options.

Perbandingan Fitur

This is a crucial comparison, as it pits the specialized funnel builder designed to maximize front-end conversions against the powerhouse of marketing and sales otomasi.

This analysis will clarify which online business tool is the superior choice for maximizing sales opportunities through efficient customer journeys and lead generation.

1. Fokus Platform Inti

  • ClickFunnels: Functions as a dedicated funnel pembangun and conversion tool, designed to move potential customers quickly through a defined sales process using sales pages and landing page builder tools. It is primarily focused on automated sales funnels and direct revenue.
  • ActiveCampaign: Is an intelligent marketing automation platform that focuses on the entire customer journeys post-lead capture. It offers deep segmentation, conditional logic, and robust email marketing services to nurture contacts into paying customers.

2. Funnel and Page Creation

  • ClickFunnels: The core feature is the ability to create landing pages and the entire funnel using a simple drag and drop editor. It provides various professionally designed templates for webinar sign ups, sales pages, and opt in forms to optimize sales and generate leads.
  • ActiveCampaign: Offers a basic landing page builder and landing pages feature, but these are primarily designed to support marketing campaigns and feed contacts directly into its powerful automated sales workflows rather than functioning as high-conversion sales tool like ClickFunnels.

3. Automation Depth

  • ClickFunnels: Automation is primarily focused on the flow between the pages of the entire funnel and simple sequential clickfunnels email automation (email sequences). Users often manage the funnel manually or use basic triggers.
  • ActiveCampaign: Excels in advanced automation and sales automation. It uses behavioral data and lead scoring to trigger highly personalized campaigns across email and the sales pipeline, making it the preferred choice for a more advanced user needing deep, conditional logic.

4. Contact and Sales Management

  • ClickFunnels: Contact management is simplistic; it collects necessary contact and credit card details from checkout pages and stores the data necessary for immediate transactions and follow-up sequences. It is not a full CRM.
  • ActiveCampaign: Offers strong contact management features, allowing users to track every interaction, manage the sales process through visual pipelines, and utilize sophisticated lead scoring. It functions as a complete, centralized database for all the data relating to the contact.

5. Email and Follow-up Tools

  • ClickFunnels: Provides built-in email marketing tools and clickfunnels email automation to create email sequences and follow up with potential customers after they interact with the entire funnel. Deliverability is often reliant on user setup.
  • ActiveCampaign: Is a leader in email marketing services. It provides extensive segmentation, robust testing, and dedicated deliverability support. Its platform allows for unlimited customization of email templates and is the superior tool for deep, relationship-based email marketing.

6. Value and Pricing Structure

  • ClickFunnels: ClickFunnels pricing is structured by the number of funnels, pages, and visitors, making it expensive for users who need unlimited funnels. Many users must decide if clickfunnels worth the investment based on sales process conversion rates.
  • ActiveCampaign: The pricing is based on the number of contacts, providing a clear cost structure for bisnis kecil. It offers far more core sales and marketing functionality for the price, making it a better key features investment for those needing robust automation across multiple channels.

7. Digital Marketing Ecosystem

  • ClickFunnels: While it is an excellent sales tool, it often requires third party integrations to handle true CRM, comprehensive email marketing tools, and analytics beyond the core clickfunnels analytics. It is just a tool focused on one core function.
  • ActiveCampaign: Provides a wide range of key features including email, CRM, and SMS, acting as a one platform solution for digital marketing and sales engagement. Its primary focus is to centralize automated sales efforts.

8. User Support and Education

  • ClickFunnels: Provides day money back guarantee and access to extensive learning materials, including a popular coaching program focused on strategy and maximizing the funnel’s performance. It fosters a community of like minded entrepreneurs.
  • ActiveCampaign: Offers a dedicated account team for higher-tier users and robust educational resources, ensuring the more advanced user can leverage its complex activecampaign features and advanced automation capabilities effectively.

9. Specialization and Ideal Use Case

  • ClickFunnels: Ideal for information products, online courses, and fast lead generation campaigns where speed to market and conversion rate optimization of the landing page are paramount. It helps businesses get their business online quickly.
  • ActiveCampaign: Best for small businesses and teams needing sophisticated advanced automation and personalization that scales their sales process and contact management by nurturing leads over time.

Apa yang Harus Dicari dalam Alat CRM?

  • Kebutuhan Bisnis SpesifikSaat mengevaluasi platform terpadu untuk menjalankan bisnis online Anda, jangan terpengaruh oleh fitur-fitur yang mencolok. Telusuri fitur-fitur intinya secara mendalam. Apa tantangan spesifik Anda dalam mengoptimalkan saluran penjualan dan pemasaran serta meningkatkan rasio konversi?
  • Skalabilitas: Can the platform grow with your small businesses? Think beyond your current size. Will it handle increased data, more users, and expanding workflows for your online courses and successful marketing campaigns?
  • Kemampuan IntegrasiApakah platform tersebut menyimpan semua data dan alat yang Anda butuhkan di satu tempat, atau apakah platform tersebut terintegrasi dengan baik dengan ekosistem Anda yang sudah ada? Periksa integrasi otomatisasi pemasaran dan penjualan yang lancar untuk hal-hal seperti lead magnet, penjualan toko online, dan sistem pemasaran email otomatis Anda.
  • Dukungan PelangganSeberapa responsif dan membantu tim dukungan mereka? Masalah pasti akan muncul, terutama terkait desain web dan halaman web yang kompleks. Dukungan yang cepat dan andal dapat meminimalkan masalah tersebut. downtime dan rasa frustrasi, yang membuat perbedaan dalam menjawab pertanyaan apakah Clickfunnels layak atau tidak.
  • Sumber Daya PelatihanApakah penyedia layanan menawarkan pelatihan yang komprehensif dan kursus online Materi apa saja yang dibutuhkan? Proses onboarding yang mudah sangat penting untuk adopsi pengguna terhadap pembuat situs web dan editor drag and drop-nya yang canggih.
  • Data KeamananPastikan platform tersebut memiliki langkah-langkah keamanan yang kuat untuk melindungi data pelanggan Anda. Periksa fitur-fitur seperti enkripsi data dan kepatuhan, terutama saat mengelola transaksi dari toko online Anda atau mengumpulkan prospek melalui templat yang dirancang secara profesional.
  • HargaJangan hanya terpaku pada tarif bulanan. Pertimbangkan biaya sebenarnya, termasuk fitur premium atau diskon yang diberikan dengan pembayaran tahunan.

Keputusan Akhir

After thorough testing, we lean towards ActiveCampaign for most businesses seeking a comprehensive marketing solution.

ClickFunnels is excellent for building sales funnels.

ActiveCampaign’s robust email marketing, automation, and CRM features buat it a more versatile tool. 

If your primary focus is building complex sales funnels and you need a dedicated sales funnel builder.

ClickFunnels is a strong choice. 

But if you’re aiming for a holistic approach to customer engagement and marketing automation, ActiveCampaign offers the most value.

We’ve spent countless hours dissecting these platforms, so trust our experience to guide your decision.

Selengkapnya tentang ClickFunnels

Berikut perbandingan singkat ClickFunnels dengan solusi perangkat lunak ini:

  • ClickFunnels vs GoHighLevel: Meskipun ClickFunnels unggul dalam membangun funnel untuk para pengusaha, GoHighLevel menawarkan rangkaian pemasaran lengkap yang lebih luas dengan fitur agensi dan CRM canggih, yang seringkali mencakup solusi white-label.
  • ClickFunnels vs Pipedrive: ClickFunnels memprioritaskan saluran penjualan dengan konversi tinggi, sedangkan Pipedrive berfokus pada manajemen saluran penjualan yang komprehensif dan fungsionalitas CRM untuk berbagai kebutuhan bisnis.
  • ClickFunnels vs Keap: ClickFunnels adalah pembuat sales funnel khusus yang menawarkan template dan alat drag-and-drop. Keap, yang sebelumnya bernama Infusionsoft, menyediakan CRM yang andal dengan otomatisasi pemasaran dan penjualan untuk bisnis kecil.
  • ClickFunnels vs ActiveCampaign: ClickFunnels berfokus pada sales funnel dan landing page, sedangkan ActiveCampaign adalah platform otomatisasi pemasaran yang andal dengan kemampuan email marketing dan CRM tingkat lanjut.
  • ClickFunnels vs HubSpot: ClickFunnels ideal untuk membuat sales funnel dan mudah digunakan. HubSpot menawarkan platform pemasaran, penjualan, dan CRM all-in-one yang komprehensif, yang melayani operasi bisnis yang lebih luas.
  • ClickFunnels vs Folk: ClickFunnels adalah platform sales funnel untuk konversi. Folk pada dasarnya adalah alat CRM untuk mengelola kontak dan relasi, berbeda dengan otomatisasi sales funnel.
  • ClickFunnels vs Instantly: ClickFunnels membangun saluran penjualan untuk konversi. Langsung berfokus pada jangkauan email dingin dan manajemen prospek, dan sering kali terintegrasi dengan platform lain seperti ClickFunnels.
  • ClickFunnels vs ClickUp: ClickFunnels dirancang untuk saluran penjualan dan pemasaran online. KlikUp adalah sistem manajemen proyek dan operasi kerja yang menawarkan manajemen tugas dan kolaborasi tim.
  • ClickFunnels vs Monday CRM: ClickFunnels membantu membangun saluran penjualan. Monday CRM, bagian dari Work OS Monday.com, adalah CRM fleksibel untuk mengelola saluran penjualan dan kolaborasi tim, dengan dasar manajemen proyek yang kuat.
  • ClickFunnels vs Capsule CRM: ClickFunnels digunakan untuk membuat saluran penjualan. Capsule CRM adalah CRM yang lebih sederhana dan berfokus pada kontak untuk mengelola hubungan pelanggan dan peluang penjualan.
  • ClickFunnels vs Insightly: ClickFunnels berfokus pada saluran penjualan. Insightly adalah CRM komprehensif dengan kemampuan manajemen proyek, yang membantu bisnis melacak prospek dan proyek.
  • ClickFunnels vs Freshsales CRM: ClickFunnels berspesialisasi dalam pembuatan sales funnel. Freshsales CRM adalah platform otomatisasi penjualan dengan fitur manajemen prospek, email, dan integrasi telepon.
  • ClickFunnels vs Salesforce: ClickFunnels adalah alat untuk membangun saluran penjualan otomatis. Salesforce adalah platform CRM tingkat perusahaan yang luas, menawarkan solusi penjualan, layanan, dan pemasaran yang komprehensif.
  • ClickFunnels vs Zendesk: ClickFunnels membantu menciptakan saluran penjualan yang berfokus pada konversi. Zendesk terutama merupakan platform layanan pelanggan dan dukungan, yang berfokus pada sistem tiket dan keterlibatan pelanggan.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

  • ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
  • ActiveCampaign vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
  • ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
  • ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
  • ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
  • ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
  • ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on email dingin outreach and lead finding with basic CRM features for simplified sales.
  • ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. KlikUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
  • ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
  • ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Kapsul CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
  • ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
  • ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
  • ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
  • ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.

Pertanyaan Yang Sering Muncul

Is ClickFunnels or ActiveCampaign better for e-commerce?

ClickFunnels is stronger for direct product sales through funnels. ActiveCampaign integrates with e-commerce platforms, offering better automation based on purchase behavior. If you need a dedicated sales funnel, ClickFunnels is best. If you need complex email automation based on e-commerce behavior, ActiveCampaign is best.

Platform mana yang lebih ramah pengguna?

Due to its drag-and-drop interface, ClickFunnels is generally considered more user-friendly for building sales funnels. ActiveCampaign’s dashboard is data-rich, which might require a steeper learning curve for some.

Can ActiveCampaign replace my CRM?

Yes, ActiveCampaign includes a built-in CRM, allowing you to manage leads and customer interactions effectively. However, if you are looking for advanced CRM features, you may want to integrate ActiveCampaign with a dedicated CRM platform.

Does ClickFunnels offer email marketing?

Yes, ClickFunnels includes email marketing features, but ActiveCampaign’s email automation capabilities are more advanced. ClickFunnels is better for simple follow-up, and ActiveCampaign is better for complex, segmented campaigns.

Which platform is better for building membership sites?

ClickFunnels is designed to build and manage membership sites directly. ActiveCampaign offers automation for membership sites, but you’ll need a separate platform to build the site itself.

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