Ahrefs vs Similarweb: Which SEO Tool is Good in 2025?

Pemenang

4.5

• Site Explorer
• Keywords Explorer
• Rank Tracker
• Brand Radar
• Site Audit
• Uji coba gratis tersedia.
• Paid Plans from $108/month

COBALAH SEKARANG

Runner Up

3.5

• Keyword Explorer
• Competitor Analysis
• Google Analytics Integration
• Rank Tracker
• Website Research
• AI Trend Analyzer
• Paid Plans from $125/month

coba sekarang

Getting your website seen online can feel like a huge puzzle, right?

You want to know what’s working, what’s not, and how your competitors are doing.

But picking the right tool to help can be tricky.

We’ll break down Ahrefs vs Similarweb.

It’s a common problem for many folks trying to boost their online presence.

Tinjau

We’ve put both Ahrefs and Similarweb through their paces.

Our team used each tool for real-world tasks.

This hands-on experience led to our direct comparison.

4.5dari 5

Get Ahrefs Today and Dominate Search! Ahrefs offers powerful tools too.

Harga: Free trial available. Plan starts at $108/month.

Fitur Kunci:

• Site Explorer
• Keywords Explorer
• Rank Tracker

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3.5dari 5

Ready to dominate your niche? Get similar insight into competitor strategies.

Harga: 14 Days Free Trial. Plans start from $125/month.

Fitur Kunci:

• Website Traffic Analysis
• Competitor Analysis
• Market Intelligence

Try SimilarWeb for free Baca Ulasan Penuh

What is Ahrefs?

So, what is Ahrefs?

It’s like a powerful spy tool for your website and your rivals.

It helps you see what’s working well in search engines.

You can find good keywords, check who links to your site, and see what your competitors are doing.

It’s super helpful for getting more people to visit your website.

Also, explore our favorite Ahrefs alternatives…

Our Take

With Ahrefs, you can discover 28.7 billion keyword ideas and analyze 267.6 million domains. Stop guessing with your SEO strategy. Create your account today and see how Ahrefs can help you acquire organic traffic growth!

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Manfaat Kunci

• Industry-leading backlink data.
• The second most active web crawler after Google.
• Offers deep competitor insights.
• Site Explorer for competitive analysis.
• Keyword Explorer with traffic values.

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Harga

Semua rencana akan ditagih setiap tahun.

• Ringan: $108/month. You get 5 projects and 750 tracked keywords. This is for small businesses.
• Standar: $208/month. You get 20 projects and 2,000 tracked keywords. This is great for growing websites.
• Canggih: $374/month. This plan offers 50 projects and 5,000 tracked keywords. It’s for bigger teams.

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Pro

• Comprehensive data for SEO analysis.
• Excellent keyword research capabilities.
• Robust backlink analysis features.
• User-friendly interface for navigation.
• Great for competitor insights.

Kons

• Subscription plans can be costly.
• Data sometimes has minor discrepancies.
• Steep learning curve for beginners.
• Some features lack full depth.

TRY ahrefs now

What is Similarweb?

Similarweb is really good at showing you the big picture of the internet.

It’s like having a telescope for online trends.

This tool helps you see how different websites are doing, where their visitors come from, and what your competitors are up to.

Also, explore our favorite Similarweb alternatives…

Our Take

Similarweb excels at broad market and competitor traffic insights but has limited direct local SEO features like Google Business Profile management and deep local rank tracking compared to other tools.

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Manfaat Kunci

• Broad Market Insights: Covers over 100 million websites and apps, offering a wide view of digital activity.
• Detailed Traffic Sources: Pinpoints traffic coming from direct visits, search, media sosial, referrals, email, and display ads.
• Competitor Benchmarking: Compare your website’s performance against up to 100 competitors to understand market share.
• Audience Demographics: Provides insights into visitor age, gender, location, and interests.
• Fresh Keyword Data: Updates keyword data daily, helping you spot trending keywords and adapt quickly.

Try Similarweb for free

Harga

Semua rencana akan ditagih setiap tahun.

• Competitive Intelligence ($125/month).
• Competitive Intel & SEO ($335/month).
• Competitive Intel, SEO & Ads ($540/month).

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Pro

• Excellent for market research.
• Great competitor analysis.
• The user interface is clear.
• Traffic data is detailed.
• The browser extension is handy.

Kons

• Less SEO feature depth.
• Limited social media data.
• No robust backlink analysis.
• Data for small sites is limited.

Try Similarweb for free

Future Comparison

Ahrefs and Similarweb are powerful platforms delivering digital insights, yet they serve different purposes for seo professionals.

Ahrefs, excels at organic search traffic analysis and backlink data.

Similarweb is a web intelligence platform focused on website traffic analysis, consumer behavior, and broad digital intelligence.

This comparison highlights their core features for a competitive analysis and data driven insights.

1. Core Focus: SEO & Web Intelligence

• Similarweb: The core focus is web intelligence and digital intelligence. The similarweb platform provides data driven insights into the entire competitive landscape, analyzing consumer behavior and website traffic analysis across the web.
• Ahrefs: The core focus is search engine optimization and link analysis. The ahrefs site explorer tool is a powerful platform for seo professionals to analyze referring domains and build link building strategies within a focused seo campaign.

2. Website Traffic and Engagement Analysis

• Similarweb: Excels at website traffic analysis, leveraging real user data to provide highly detailed engagement metrics and historical data. Similarweb features include traffic benchmarking and detailed audience demographics to understand user behavior and how much traffic a domain receives.
• Ahrefs: Provides highly accurate organic search traffic estimates and traffic value data. Its seo data helps seo professionals analyze ranking pages based on organic search performance, but it lacks the broad engagement data of Similarweb’s panel.

3. Backlink Research and Link Building

• Ahrefs: The ahrefs site explorer and ahrefs backlink profile tool are the best seo tools for backlink data. The explorer tool quickly identifies broken links and lost links and shows all links pointing to the site, providing crucial link building opportunities for any seo strategy.
• Similarweb: Offers competitive link building data but relies on market and traffic metrics rather than a comprehensive backlink data index. Its focus is more on the website traffic dampak of the links than the technical domain rating (dr).

4. Keyword Research and Search Intent

• Ahrefs: The ahrefs keywords explorer tool helps conduct keyword research, providing vast new keyword ideas, keyword difficulty score, and analysis of search traffic to determine search intent for a particular keyword. It helps users find relevant keywords and a target keyword.
• Similarweb: Provides keyword rankings and data on keyword performance as part of its competitive intelligence. It helps enables users to quickly see the keyword rankings driving traffic and identify emerging trends based on search intent.

5. Technical SEO and Site Audit

• Ahrefs: The ahrefs site audit is an invaluable tool for technical seo and on page seo analysis, helping users find broken links, issues with meta descriptions, and provides actionable seo tips for the own website.
• Similarweb: Does not offer dedicated technical seo audit features like Ahrefs. Its seo professionals use the platform to identify high-level issues like poor page seo or high bounce rates by analyzing engagement data and key metrics.

6. Competitive Benchmarking and Market Research

• Similarweb: Excels at competitive benchmarking and market research, offering digital intelligence for digital strategy. The platform provides detailed audience insights and helps users analyze the competitive landscape, allowing users to stay ahead of rivals using actionable insights.
• Ahrefs: Provides competitive analysis focused strictly on organic search and seo metrics. Its content explorer and ahrefs site explorer show the top ranking pages of competitors, which is great for content ideas but lacks the market-wide view of Similarweb.

7. App and Other Intelligence

• Similarweb: Offers unique intelligence features like app intelligence (for app traffic and app usage on mobile apps), sales intelligence, shopper intelligence, and stock intelligence (for stock performance). This broad platform’s capabilities go far beyond standard search engine optimization.
• Ahrefs: Focuses almost exclusively on web analytics for search engine optimization. It does not provide specialized app intelligence or shopper intelligence, making Similarweb a better choice for holistic digital marketing analysis.

8. Rank Tracking and PPC Visibility

• Ahrefs: Provides robust rank tracking and keyword rankings for organic keyword rankings. The ahrefs seo toolbar gives quick access to seo metrics, serp features, and search traffic data. It also gives visibility into paid search.
• Similarweb: Provides keyword rankings and insights into paid search volumes and ad strategies. Its competitive analysis allows users to perform traffic benchmarking and analyze competitors’ ad strategies from a digital marketing perspective.

9. Pricing, Plans, and API Access

• Similarweb: Similarweb pricing is tiered, offering a limited free version and escalating through the professional plan, team plan, and enterprise plan. It offers api access and api pricing for product developers, category managers, and ai agents who need to analyze ai traffic. The platform enables users to ai search and utilize advanced features.
• Ahrefs: The ahrefs pricing model is also tiered, starting with a free trial and is generally positioned for seo professionals needing deep seo data. Customer support and advanced features are typically reserved for the higher ahrefs pricing tiers.

What to Look for in a Keyword Research Tool?

• Database Size: Does it have a vast and updated keyword database?
• Accuracy of Data: Is the search volume and keyword difficulty reliable?
• Feature Set: Does it offer keyword suggestion, clustering, and intent analysis?
• Competitor Insights: Can it analyze keywords your competitors rank for?
• Kemudahan Penggunaan: Is the interface intuitive and easy to navigate?
• Integrasi: Does it work well with other SEO solution tools you use?
• Struktur Harga: Does the cost align with the features offered and your budget?

Keputusan Akhir

So, which tool wins?

For us, Ahrefs is the top choice, especially if your main goal is strong SEO. 

It simply offers deeper insights into keywords, backlinks, and technical site health.

If you’re serious about getting your website higher in search results, Ahrefs provides the detailed data you need.

We’ve used both extensively and found Ahrefs to be more precise for SEO tasks.

Our testing showed that its reports directly led to better search rankings. 

If you want to master search engines, listen to our experience – Ahrefs is the way to go.

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