Are you trying to pick the best tool to manage your réseaux sociaux?
It can be tough! Zoho Social and Loomly are two popular choices.
They both help you plan posts and keep track of what’s happening.
Mais lequel convient le mieux à toi en 2025 ?
This article compares Zoho Social vs Loomly. We’ll look at what each one offers and make it easy to see which might be your winner.
Let’s dive in and find out!
Aperçu
We put both Zoho Social and Loomly to the test.
Our team explored their features, posting tools, and how easy they are to use.
This comparison comes from real hands-on experience to help you make the best choice.
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Tarifs : L'essai est gratuit. L'abonnement premium démarre à 14 $/mois.
Caractéristiques principales :
- Gestion des contacts
- Automatisation de la force de vente
- Analyses et rapports
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Tarifs : It has a free trial. Contact them for exact pricing.
Caractéristiques principales :
- Content calendar
- Post ideas
- Analytique
What is Zoho Social?
So, what’s the deal with Zoho Social?
It’s a tool that helps you handle all your social media stuff in one place.
Think of it as a social media hub.
You can schedule your posts, see what people are saying about you, and check how well your posts are doing.
It’s made to make managing social media easier.
Also, explore our favorite Zoho Social alternatives…
Notre avis
Élevez votre réseaux sociaux Stratégie avec Zoho Social. De la planification intelligente à l'écoute des réseaux sociaux en passant par des analyses approfondies, découvrez dès aujourd'hui la puissance de Zoho Social !
Principaux avantages
- La personnalisation est reine : Adaptez Zoho CRM à votre flux de travail exact.
- Abordable pour tous : Commencez avec un forfait gratuit pour jusqu'à 3 utilisateurs.
- Accès à l'application mobile : Gérez votre CRM où que vous soyez, à tout moment et en tout lieu.
- Analyses intégrées : Suivez les indicateurs critiques et obtenez des informations précieuses.
Tarifs
- Standard: 14 $/utilisateur/mois.
- Professionnel: 23 $/utilisateur/mois.
- Entreprise:40$/utilisateur/mois.
- Ultime: 52 $/utilisateur/mois.
Avantages
Inconvénients
What is Loomly?
Now, let’s talk about Loomly. This tool is also about making social media easier.
It’s got a strong focus on helping you plan your content.
Think of it as your content calendar on steroids.
You can see all your upcoming posts, get ideas, and even work with your team to create great content.
Also, explore our favorite Loomly alternatives…
Principaux avantages
- Content ideation and creation help.
- Clear calendar view for planning.
- Team collaboration features are strong.
- Post preview options are helpful.
Tarifs
- Démarreur: social media accounts 12, users 3, calendar unlimited.
- Beyond: social media accounts 60, users unlimited, calendar unlimited.
Avantages
Inconvénients
Comparaison des fonctionnalités
When evaluating social media management platforms, the choice between Zoho Social and Loomly centers on integrations versus guided content creation.
Here is a feature comparison to aid the social media manager in their decision.
1. Content Ideas and Inspiration
- Zoho Social: This social media management platform is built around efficient scheduling and monitoring. While it allows you to create posts and has content suggestions, its key features are not focused on providing daily post inspiration.
- Loomly: It excels in content inspiration. Its key features include post ideas and a unique system that generates daily post inspiration based on trends, RSS feeds, and date-related events, which greatly aids the content creator in developing a new post idea.
2. Supported Platforms and Scalability
- Zoho Social: It supports multiple platforms and allows you to connect a generous number of social media accounts on its plans, making it excellent for maintaining an active social media presence across multiple social channels.
- Loomly: It also supports a wide array of social media platforms and social media channels. Its pricing model often scales by the number of social media accounts and users, providing flexibility for growing marketing teams.
3. Integrations and Ecosystem
- Zoho Social: A major selling point is its deep integration with other zoho apps like Zoho CRM and Zoho Desk. This allows you to manage your social media campaigns and social media accounts as part of a cohesive entreprise suite using the zoho apps ecosystem.
- Loomly: While it integrates with major platforms and offers slack and teams integrations for workflow management, it does not have the comprehensive business ecosystem integration that Zoho Social boasts.
4. Publishing and Scheduling
- Zoho Social: It provides a straightforward user interface for its publishing calendar and allows you to immédiatement publish posts or schedule them using its SmartQ feature to optimize for social media performance.
- Loomly: It’s calendar feature is a highly visual and user-friendly way to manage the entire content lifecycle. It helps the social media manager visualize and organize social media posts before automated publishing.
5. Analytics and Reporting
- Zoho Social: It provides advanced analytics and detailed reports, including the ability and understandings to create custom reports that are automatically delivered. This is essential for tracking social media performance across multiple accounts.
- Loomly: It offers good post analytics and metrics tracking, which is valuable for optimizing content. You can schedule analytics reports to share with clients, though its analytics depth is generally considered less robust than Zoho Social’s custom-built rapports caractéristiques.
6. Collaboration and Workflow
- Zoho Social: It offers strong collaboration features, allowing users to assign roles and manage social media posts and interactions with a dedicated team member.
- Loomly: This social media management platform is exceptionally strong in collaboration. Its key features include an approval workflow and post mockups, which streamline the process of getting content reviewed and approved by all relevant stakeholders.
7. Customization and Branding
- Zoho Social: It focuses on functionality and analytics within the Zoho ecosystem, but it generally does not offer options for custom branding the dashboard for agencies or clients in multiple social media accounts.
- Loomly: It excels in this area, offering custom branding for the dashboard and reports on its higher-tier plans. This allows marketing agencies to present a branded experience to their clients.
8. Engagement and Inbox
- Zoho Social: It offers a unified inbox/monitoring dashboard where a social media manager can track conversations and social media campaigns and respond to customer interactions in real time.
- Loomly: It also has an Interactions tab for managing engagement. However, the features for filtering and managing a high volume of customer interactions are generally considered less powerful than the robust tools offered by Zoho Social.
9. Mobile Functionality
- Zoho Social: It offers the zoho social mobile app, which is highly functional, allowing users to manage their social media accounts, social media platform & publish content effectively while on the go.
- Loomly: It also provides a dedicated mobile app, which is essential for a social media manager who needs to review and approve social media posts remotely before they are scheduled for publication.
What to Look for in a Social Media Management Tool?
- Your specific needs: What is your social media goals? What platforms do you use? How big is your team?
- Content planning features: Do you need a tool with a detailed content calendar, idea storage, and approval workflows?
- Publishing capabilities: How important are advanced scheduling, recurring posts, and a visual publishing calendar?
- Supported social media platforms: Does the tool integrate with all the platforms you use?
- Analyse et rapports: What level of detail do you need in your reports?
- Fonctionnalités de collaboration : How important are task assignments, permission levels, and built-in communication tools?
- Facilité d'utilisation : How intuitive is the interface? Is there a learning curve?
- Tarifs : Does the tool offer a free plan? What features are included in paid plans?
- User ratings: What do other users say about the tool?
- Consider your budget and the size of your team. Some tools are better suited for individuals and small businesses, while others are designed for larger teams and agencies.
- Think about your future needs. Select a solution that can scale with your business as it grows.
- Feel free to try out different tools. Most platforms offer free trials, you can test them before committing to a paid plan.
- Look for a tool that offers good customer support. You may need help getting started or troubleshooting issues.
Verdict final
So, which one should you pick: Zoho Social or Loomly?
For many petites entreprises and individuals, Zoho Social is a great starting point.
It’s easier on the wallet and still has the key tools you need to manage your social media presence.
You can schedule posts, see your messages, and check how things are going.
However, if you have a bigger team or really want strong content-planning tools, Loomly might be a better fit.
Its calendar view and collaboration features are powerful.
It costs more, but it offers more for teams that need it.
We’ve tried both, and it really comes down to what you need most.
More of Zoho Social
- Zoho Social vs Sprout Social: Zoho – more affordable (Zoho users). Sprout – advanced analytics, listening, teams.
- Zoho Social vs Metricool: Zoho – budget-friendly. Metricool – stronger analytics, competitor focus.
- Zoho Social vs Socialpilot: Zoho – cost-effective. Socialpilot – wider integrations, robust scheduling.
- Zoho Social vs Sendible: Zoho offers affordable basic features. Sendible offers comprehensive listening and reporting (agencies).
- Zoho Social vs Content Studio: Zoho – budget-friendly. Content Studio – content discovery, AI content.
- Zoho Social vs Heropost: Zoho – budget-friendly entry. Heropost – AI content, competitor intel.
- Zoho Social vs Agorapulse: Zoho – more affordable. Agorapulse – robust boîte de réception, listening.
- Zoho Social vs Buffer: Zoho – more features for the price. Buffer – simpler scheduling.
- Zoho Social vs Sprinklr: Zoho – for small/medium biz (Zoho users). Sprinklr – enterprise-level.
- Zoho Social vs Later: Zoho – broader platform support. Later – visual content (Instagram).
- Zoho Social vs Loomly: Zoho – cost-effective content mgmt. Loomly – content calendar, teamwork.
- Zoho Social vs Blaze: Zoho’s affordability/integration are key. Blaze – robust scheduling, AI content.
More of Loomly
- Loomly vs Sprout Social: It is a full-suite enterprise platform with advanced social listening and CRM tools.
- Loomly vs Metricool: It provides broader analytics and website tracking.
- Loomly vs Socialpilot: It supports more platforms and offers a social inbox.
- Loomly vs Sendible: It has more in-depth analytics and reporting features.
- Loomly vs Content Studio: It excels in content discovery and a unified inbox.
- Loomly vs Heropost: It focuses on AI-powered content creation.
- Loomly vs Agorapulse: It offers strong community management tools.
- Loomly vs Zoho Social: It integrates well with the Zoho suite.
- Loomly contre Buffer: It is known for its simplicity in scheduling.
- Loomly vs Sprinklr: It is a comprehensive platform for large enterprises.
- Loomly vs Later: It is particularly strong for visual content planning, especially for Instagram.
- Loomly vs Blaze: Comparison depends on Blaze’s specific features and focus.
- Loomly vs Hootsuite: It is a more comprehensive tool with advanced social listening and a much wider range of integrations.
- Loomly vs Planable: It is a collaboration-first tool with a focus on seamless content approval workflows and a streamlined user interface.
Questions fréquemment posées
Is Zoho Social cheaper?
Yes, Zoho Social starts at $10/month, while Loomly begins at $32/month. Zoho Social is the more budget-friendly option for managing your social media accounts.
Which is better for teams?
Loomly has stronger team collaboration features with detailed roles and approval workflows for managing a social media presence.
Can I use them for LinkedIn?
Yes, both Zoho Social and Loomly support LinkedIn for scheduling and tracking performance across the platform.
Which is easier to learn?
Zoho Social is generally more user-friendly for beginners managing their social media accounts.
Do they help with post timing?
Both offer some suggestions to help you optimize your posts for better performance across your social media accounts.
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