Loomly Review: Streamlining Your Social Media Strategy in 2025

Tired of juggling multiple social media platforms and channels?

Loomly, a popular social media management platform, promises to simplify your workflow and help you achieve your social media goals.

Mais est-ce que cela est à la hauteur du battage médiatique ?

In this review, we’ll dive deep into Loomly’s features and make you decide if it’s the right réseaux sociaux management tool for you.

Loomly

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What is Loomly?

Loomly is like a super-organized assistant for all your social media channels.

Imagine having a social media manager who helps you plan, create, and schedule posts for Facebook, Instagram, Twitter, and more – all in one place.

Loomly is one of the many social media management platforms out there.

It helps you stay on top of your social media game without feeling overwhelmed.

You can even make sure everything looks perfect with custom branding options.

Who Created Loomly?

Loomly was created by Thibaud Clément.

They started Loomly in 2016 because they wanted to make it easier for people and businesses to manage their social media accounts.

Their vision was to create a tool that would help users collaborate on social media posts.

Top benefits of Loomly

• Centralized social media management: Plan and schedule posts for all your social media platform from a single, user-friendly dashboard, saving you time and effort.
• Team collaboration made easy: Work seamlessly with your team, sharing post ideas, providing feedback, and ensuring everyone is on the same page. Loomly even offers Slack and Teams integrations for smooth communication.
• Never run out of post ideas: Get daily post inspiration tailored to your industry and audience, keeping your social channels fresh and engaging.
• Visualize your strategy with Loomly’s calendar: See your entire social media plan at a glance, making it easy to identify gaps, schedule posts strategically, and ensure consistent content delivery.
• Create stunning posts: Artisanat high-quality Loomly posts with custom branding options, ensuring your content looks professional and aligns with your brand identity.
• Save time with scheduling: Schedule your posts in advance, freeing up your time to focus on other important tasks.
• Track your performance: Measure the success of your social media efforts with Loomly’s built-in analytics, gaining insights into what’s working and what’s not.
• Connect with your favorite tools: Integrate Loomly with other popular tools like Slack and Teams, streamlining your workflow and enhancing productivity.
• Get started for free: Access key features like post previews and content suggestions with Loomly’s free plan, allowing you to test the platform before committing to a paid subscription.

Best Features of Loomly

Loomly goes beyond simple scheduling.

It’s built with marketing teams in mind, offering a suite of core features that make managing social platforms easier and more effective.

From planning to publishing and tracking, Loomly has a lot to offer.

Voici quelques-unes de ses meilleures caractéristiques :

1. Post Planning & Scheduling

Loomly’s calendar view gives you a clear look at your content.

You can see all your scheduled organic posts and sponsored posts in one place.

With automated publishing, you can set it and forget it.

It even offers a hashtag manager to help you find inspiration and get more visibility.

2. Social Media Dashboard & Workspace

The Loomly dashboard is your central command center.

From here, you can manage all your social accounts, see what’s happening, and get to work.

The clean and simple design makes it easy for anyone on your team to navigate, no matter their skill level.

3. Social Media Content Creation

Say goodbye to creative block. Loomly helps you create posts with its post creation tools.

You can find inspiration and get new post ideas.

You can even use their built-in editor to create a new post with a custom logo or other branded elements.

4. Collaboration & Approval Workflows

Working with a team or clients is easy with Loomly.

You can set up an approval workflow to make sure every loomly post is approved before it goes live.

You can even set custom user roles and permissions, so everyone knows exactly what they can do.

5. Community Management

Loomly’s community management tools let you respond to comments and messages from all your social accounts in one place.

It helps you keep track of all interactions, so no message gets missed.

This helps you build a stronger community.

6. Social Media Analytics & Reports

With Loomly’s advanced analytics, you can see how your content is doing.

You can get analytics reports on post performance and follower growth.

You can also schedule reports to be sent to your team or clients automatically, so everyone stays in the loop.

7. Campaign Management

Loomly is great for managing social media campaigns.

You can organize your content with labels, which makes it easy to track a specific campaign’s performance using post analytics.

This feature is especially helpful for marketing teams who need to show the success of their efforts.

8. Seamless Collaboration

Real-time feedback, approval workflows, and role-based permissions make collaboration in Loomly a breeze.

Get instant feedback on post drafts from team members, clients, or stakeholders.

Set up custom approval processes to ensure all content aligns with your brand.

9. Content Security

Loomly prioritizes your data sécurité.

To enhance your account protection, we recommend enabling two-factor authentication.

This adds an extra layer of security by requiring you to provide a unique code in addition to your password when logging in.

Tarifs

Avantages et inconvénients

Alternatives to Loomly

• Sprout Social: Découvrez des informations plus approfondies sur les médias sociaux et favorisez la collaboration au sein de l'équipe grâce à ses analyses complètes et à ses fonctionnalités robustes.
• Socialpilot: Profitez de plans économiques sans sacrifier les puissantes capacités de planification, y compris les options efficaces de publication en masse.
• Envoyable: La gestion des médias sociaux se fait facilement grâce à son interface intuitive et à ses intégrations transparentes avec de nombreux outils de marketing.
• Studio de contenu: Discover engaging content and streamline your publishing process across various platforms, potentially leveraging AI for content ideas.
• Heropost: (Informations limitées - cherchez à savoir s'il propose des fonctionnalités uniques ou un modèle de tarification adapté à des besoins spécifiques en matière de médias sociaux).
• Agorapulse: Gérez efficacement votre présence sociale grâce à des outils d'écoute sociale performants et à une boîte de réception unifiée pour un engagement rationalisé.
• Zoho Social: Un choix intelligent et rentable si votre entreprise bénéficie déjà de l'écosystème intégré des produits Zoho.
• Tampon: Simplifiez la programmation de vos médias sociaux grâce à sa plateforme conviviale, idéale pour la diffusion directe de contenu.
• Sprinklr: Sprinklr offre une suite complète d'outils pour les grandes organisations qui souhaitent une gestion avancée des médias sociaux et des solutions d'expérience client.
• Plus tard: Si votre stratégie s'appuie fortement sur du contenu visuel, notamment sur Instagram, Later propose des fonctionnalités de planification et de programmation spécialisées.
• Flamber: (Informations limitées – vérifiez si elles fournissent une fonctionnalité spécifique ou s’adressent à un créneau particulier dans le marketing des médias sociaux.)
• Metricool: Plongez au cœur de vos performances sur les médias sociaux et surveillez de près vos concurrents, souvent à un prix plus accessible.

Loomly Compared

• Loomly vs Sprout Social: It is a full-suite enterprise platform with advanced social listening and CRM tools.
• Loomly vs Metricool: It provides broader analytics and website tracking.
• Loomly vs Socialpilot: It supports more platforms and offers a social inbox.
• Loomly vs Sendible: It has more in-depth analytics and reporting features.
• Loomly vs Content Studio: It excels in content discovery and a unified inbox.
• Loomly vs Heropost: It focuses on AI-powered content creation.
• Loomly vs Agorapulse: It offers strong community management tools.
• Loomly vs Zoho Social: It integrates well with the Zoho suite.
• Loomly contre Buffer: It is known for its simplicity in scheduling.
• Loomly vs Sprinklr: It is a comprehensive platform for large enterprises.
• Loomly vs Later: It is particularly strong for visual content planning, especially for Instagram.
• Loomly vs Blaze: Comparison depends on Blaze’s specific features and focus.
• Loomly vs Hootsuite: It is a more comprehensive tool with advanced social listening and a much wider range of integrations.
• Loomly vs Planable: It is a collaboration-first tool with a focus on seamless content approval workflows and a streamlined user interface.

Personal Experience with Loomly

I recently adopted Loomly to manage our company’s social media presence.

We’ve been impressed with the results.

Initially, we were struggling to keep up with multiple social media platforms, juggling content creation, scheduling, and engagement.

Loomly’s centralized platform simplifié our workflow significantly, allowing us to streamline our social media strategy.

Here are some key features and benefits we’ve experienced firsthand:

• Gestion centralisée : Having all our social media accounts in one place saved us valuable time and eliminated the need to switch between different platforms.
• Collaboration Made Easy: Loomly’s collaboration features facilitated seamless teamwork, allowing us to share post ideas, provide feedback, and ensure everyone was aligned.
• Content Calendar Clarity: Loomly’s calendar feature gave us a bird’s-eye view of our social media plan, making it easy to schedule posts strategically and maintain consistency.
• Post Idea Generation: We loved the daily post inspiration, which sparked creativity and helped us keep our content fresh and engaging.
• Efficacité améliorée : Thanks to Loomly’s automation features, we were able to schedule posts in advance, freeing up our time to focus on other important tasks.

Réflexions finales

Loomly is a powerful tool that can simplify your social media management and help you achieve your goals.

Its user-friendly interface, collaboration features, and content creation tools make it a valuable asset for individuals, teams, and agencies.

If you’re looking to streamline your social media strategy, give Loomly a try.

Start your free trial today and experience the benefits firsthand!

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