Hubspot vs Zoho CRM: Which is The Best one in 2025?

por | 14 de marzo de 2025

Ganador
Hubspot
4.5
  • Marketing
  • Contenido
  • Automatización
  • Comercio
  • Informes
  • Plan gratuito disponible
  • El plan pago comienza en $15
Subcampeón
Zoho CRM
3.0
  • Gestión de clientes potenciales
  • Marketing Plus
  • Análisis integral
  • Comenzar
  • Personalización avanzada
  • Prueba gratuita disponible
  • Planes de pago desde $14/mes
Hubspot vs Zoho CRM

Elegir lo correcto CRM is tough. 

You’re trying to grow your business, but deciding between HubSpot and Zoho CRM can be a daunting task. 

It’s frustrating! You’re worried about wasting money on the wrong tool. 

What if you pick one, and it doesn’t do what you need? 

Don’t stress. We’re going to break down HubSpot vs Zoho CRM in simple terms. 

Descripción general

We’ve spent considerable time exploring both HubSpot and Zoho CRM.

Diving into their features, user interfaces, and real-world applications.

Our comparison stems from hands-on testing and direct observation, ensuring a practical and informed perspective.

Hubspot
4.5de 5

Ready to grow your business with a powerful all-in-one platform? Get started with HubSpot’s tools today.

Precios: Dispone de un plan gratuito. El plan premium cuesta a partir de $15/mes.

Características principales:

  • CRM
  • Automatización del marketing
  • Análisis e informes
ZOHO-CTA
3de 5

¿Quieres un sistema simple pero potente? CRM to organize your customer relationships? You can experience it risk-free!

Precios: Tiene una prueba gratuita. El plan premium cuesta desde $14 al mes.

Características principales:

  • Gestión de contactos
  • Automatización de la fuerza de ventas
  • Análisis e informes

What is Hubspot?

Okay, let’s talk HubSpot. It’s a big player in the CRM Rankwell 的界面也很直观,但有些用户可能会发现 Rytr 最初更容易导航。

Think of it as a hub for all your customer stuff.

It helps with marketing, sales, and service. Pretty handy, right?

Además, explora nuestras alternativas favoritas a Hubspot...

¿Qué es Hubspot?

此外,它还可以帮助您轻松处理客户评论。

Hubspot

HubSpot es una plataforma potente con muchas funciones, pero debes considerar tu presupuesto y necesidades antes de comprometerte. Es una buena opción para empresas que buscan una solución integral y están dispuestas a invertir en ella.

Beneficios clave

  • CRM gratuito: Comience con un plan gratuito con funciones básicas de CRM.
  • Plataforma todo en uno: Acceda a un conjunto de herramientas de marketing, ventas y servicios.
  • Amplia comunidad y recursos: Benefíciese de una gran cantidad de conocimientos y apoyo.
  • Enfoque del marketing entrante: Atraiga e interactúe con clientes potenciales con contenido valioso.

Precios

  • Herramientas gratuitas:Gratis para hasta dos usuarios.
  • Centro de marketing de inicio:$15/asiento/mes.
  • Plataforma de clientes principiantes:$15/asiento/mes.
  • Marketing Hub Professional + tres plazas:$800/mes, asientos adicionales a $45/mes.
Precios de HubSpot

Ventajas

  • Funciones y herramientas completas.
  • Opción de CRM gratuita.
  • Fuerte reputación y reconocimiento de marca.
  • Ideal para marketing entrante.

Contras

  • Puede resultar caro para las pequeñas empresas.
  • Puede ser complejo de aprender y utilizar.
  • Algunas funciones están limitadas a los planes inferiores.

¿Qué es Zoho CRM?

Now, let’s chat about Zoho CRM. It’s a solid choice, too.

Think of it as a super flexible tool. It can fit many business sizes.

Plus, it’s pretty budget-friendly.

Además, explora nuestros favoritos Zoho alternatives

Página de inicio de Zoho Social

此外,它还可以帮助您轻松处理客户评论。

ZOHO-CTA

Eleva tu redes sociales Estrategia con Zoho Social. Desde programación inteligente y escucha social hasta análisis exhaustivos, ¡descubra el poder de Zoho Social hoy mismo!

Beneficios clave

  • La personalización es el rey: Adapte Zoho CRM para que se ajuste a su flujo de trabajo exacto.
  • Asequible para todos: Comienza con un plan gratuito para hasta 3 usuarios.
  • Acceso a la aplicación móvil: Administre su CRM sobre la marcha, en cualquier momento y en cualquier lugar.
  • Análisis integrado: Realice un seguimiento de métricas críticas y obtenga información valiosa.

Precios

  • Estándar:$14/usuario/mes.
  • Profesional:$23/usuario/mes.
  • Empresa:$40/usuario/mes.
  • Último:$52/usuario/mes.
Precios de Zoho CRM

Ventajas

  • Súper fácil de usar
  • Precio increíble
  • La función SmartQ
  • Altamente personalizable.
  • Se integra con muchas aplicaciones.

Contras

  • Menos integraciones
  • Los informes podrían ser más detallados.
  • Escucha social más avanzada.
  • Puede resultar caro con muchos usuarios.

Comparación de características

This comparison evaluates two giants in the customer relationship management space: HubSpot, the platform famous for its marketing hub and inbound marketing approach.

Zoho CRM, known for its vast ecosystem of business apps and deep social media management capabilities.

This analysis will clarify which crm tools solution offers the superior platform for scaling your sales teams and managing multiple platforms.

1. Core Platform Focus and Architecture

  • HubSpot: Built around the hubspot crm (which offers a robust hubspot’s free crm tier) as a modular platform. It is famous for its inbound marketing philosophy, using the marketing hub and service hub to unify sales teams and attract leads. The entire system is structured for scalability, as seen in hubspot crm reviews.
  • Zoho CRM: It serves as the central hub for over 50 other zoho apps. Its strength lies in its ecosystem, which enables holistic customer relationship management across finance, HR, and IT, making it a true crm platform for organizations handling multiple platforms.

2. Marketing and Social Media Integration

  • HubSpot: Excels in inbound marketing and lead nurturing through the integrated hubspot marketing hub. It offers marketing tools for blogging, ESTE, and dedicated tracking, though its native social media integration is less comprehensive than Zoho’s.
  • Zoho CRM: Integrates deeply with zoho social, providing powerful features for social media management. Social media managers can use the zoho social mobile app to instantáneamente publish posts across multiple social media accounts and monitor social media performance across social media channels.

3. Gestión del canal de ventas

  • HubSpot: The sales hub offers highly visual sales pipeline management, automatización, and reporting, designed for modern sales teams requiring high visibility. This is a core strength frequently highlighted in hubspot crm reviews.
  • Zoho CRM: Provides flexible sales pipeline management with advanced customization options. It features multiple pipelines and comprehensive forecasting tools, allowing sales teams to track leads efficiently across different regions and multiple platforms.

4. Ecosystem Depth and Business Apps

  • HubSpot: Offers various hubs (sales hub, marketing hub, service hub) that integrate seamlessly. While powerful, its focus remains external (marketing and sales).
  • Zoho CRM: The most significant advantage is the breadth of other zoho apps (like Libros de Zoho, Mail, and Projects). This allows organizations to manage nearly all operations—from finance to HR—within the Zoho ecosystem, making it a massive crm platform.

5. Multi-Account and Multi-Channel Support

  • HubSpot: Best used for managing a single organizational view of the customer. While it supports multiple accounts for its different hubs, the core is centralized customer relationship management.
  • Zoho CRM: Excels in handling multiple social channels and multiple accounts across its various products. This enables teams to maintain an active social media presence and track social media performance from a unified point, essential for diverse sales and marketing teams.

6. User Interface and Learning Curve

  • HubSpot: Generally praised for its clean, intuitive user interface and low friction, which makes it easy for new users and sales teams to adopt and integrate into their workflows.
  • Zoho CRM: Known for having a more traditional, dense user interface due to the sheer number of features. While highly customizable, the deep learning curve can be steep for new users managing the integration of all the other zoho apps.

7. Social Media Campaigns and Publishing

  • HubSpot: Offers basic publishing tools but focuses mainly on lead tracking from social media platforms. It is strong at linking social media campaigns to sales outcomes.
  • Zoho CRM: Provides granular control over social media campaigns via zoho social. Users can schedule and instantly publish posts while monitoring social media performance and social media channels in detail, making it a strong tool for social media managers.

8. Analytics and Reporting

  • HubSpot: Provides sophisticated analytics through its hubs, helping marketing teams and sales teams track ROI and attribution across different campaigns and customer journeys. Its reporting is highly visual and easy to understand.
  • Zoho CRM: Offers deep, customizable reporting that spans multiple Zoho products, helping organizations measure the success of their social media campaigns and social media posts against overall sales, giving social media managers comprehensive data.

9. Overall Value and Suitability

  • HubSpot: Offers the best long-term value for sales and marketing teams focused on an inbound marketing model. The functional hubspot’s free crm and the seamless growth path through its paid hubs make it the superior choice for scalable customer relationship management.
  • Zoho CRM: Superior for organizations that need a massive ecosystem of business apps that integrate tightly with their CRM. The deep social media management tools and support for multiple platforms make it a strong all-in-one solution.

What to Look For in a CRM Software?

  • Escalabilidad: ¿Puede el CRM crecer con su empresa?
  • Integración: ¿Conecta con sus herramientas actuales?
  • Facilidad de uso: Is the interface intuitive for your team?
  • Apoyo: What level of customer support is offered?
  • Acceso móvil: ¿Puede acceder a ella sobre la marcha?
  • Informe: Does it provide actionable insights?
  • Seguridad: How secure is your customer data?

Veredicto final

So, which one wins? It’s close, but we lean toward Hubspot.

Why? It’s super flexible and budget-friendly.

Plus, we can see that in hubspot crm review, the AI features are really powerful.

If you need deep customization, Hubspot is a great choice for sales team.

However, if you want a seamless Zoho sales hub experience, especially for inbound marketing and sales, Zoho is solid social media manager.

It’s got a clean bandeja de entrada and strong lead management.

We’ve tested both, and we know what works. Choose the one that best suits your needs. You can’t go wrong.

Más de Hubspot

He aquí una breve comparación de Hubspot con estas soluciones de software:

  • HubSpot vs GoHighLevel: Hubspot is an all-in-one platform for agencies, with strong marketing automation and white-labeling options.
  • Hubspot vs Pipedrive: It is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
  • Hubspot vs Keap: It (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes. Hubspot offers a wider range of marketing, sales, and service features.
  • Hubspot vs ActiveCampaign: It excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation.
  • Hubspot vs Clickfunnels: It is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform.
  • Hubspot vs Folk: It is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use.
  • Hubspot vs Instantáneamente: It specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities.
  • Hubspot vs ClickUp: It is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields.
  • Hubspot vs Lunes CRM: It.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast,
  • Hubspot vs Capsule CRM: It is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views.
  • Hubspot vs Insightly: It combines CRM with strong project management features, making it versatile for businesses requiring both.
  • Hubspot vs Freshsales CRM: It is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools.
  • Hubspot vs Salesforce: It is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs.
  • Hubspot vs Zendesk: It is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution.

Más de Zoho CRM

A continuación se muestra una comparación concisa de Zoho CRM con sus alternativas:

  • Zoho CRM frente a Pipedrive: Zoho CRM es rico en funciones y asequible; Pipedrive ofrece un flujo de ventas visual más simple.
  • Zoho CRM frente a Keap: Zoho CRM es un CRM holístico; Keap se destaca en la automatización integrada de ventas y marketing.
  • Zoho frente a GoHighLevelZoho CRM es un CRM muy flexible y repleto de funciones. Es ideal para empresas de todos los tamaños, ya que ofrece una gran personalización y sólidos informes de ventas. GoHighLevel es una plataforma integral, principalmente para agencias de marketing.
  • Zoho CRM frente a ActiveCampaign: Zoho CRM ofrece un CRM integral; ActiveCampaign es líder en automatización de marketing avanzada.
  • Zoho CRM frente a HubSpot: Zoho CRM es rentable y ofrece diversas funciones; HubSpot es fácil de usar y ofrece una plataforma expansiva, pero puede ser más costoso.
  • Zoho CRM frente a ClickFunnels: Zoho CRM es una suite completa de gestión empresarial; ClickFunnels se centra en la creación de embudos de ventas optimizados para la conversión.
  • Zoho CRM frente a Folk: Zoho CRM es un CRM amplio y personalizable; Folk es una herramienta de gestión de contactos más sencilla y colaborativa.
  • Zoho CRM frente a Instantly: Zoho CRM ofrece CRM de ciclo completo; se especializa instantáneamente en difusión por correo electrónico en frío A escala.
  • Zoho CRM frente a ClickUp: Zoho CRM es una solución de CRM dedicada; ClickUp es principalmente una plataforma de gestión de proyectos versátil.
  • Zoho CRM frente a Monday CRM: Zoho CRM ofrece una funcionalidad de CRM profunda; Monday CRM enfatiza los flujos de trabajo visuales dentro de un sistema operativo de trabajo más amplio.
  • Zoho CRM frente a Capsule CRM: Zoho CRM es extenso y personalizable; Capsule CRM es conocido por su simplicidad y facilidad de uso.
  • Zoho CRM frente a Insightly: Zoho CRM ofrece funciones integrales de CRM; Insightly combina CRM con la gestión de proyectos.
  • Zoho CRM frente a Freshsales CRM: Zoho CRM ofrece automatización y personalización sólidas; Freshsales CRM cuenta con un flujo de ventas intuitivo.
  • Zoho CRM frente a Salesforce: Zoho CRM es una alternativa asequible y repleta de funciones; Salesforce es una solución empresarial líder en el mercado y altamente personalizable.

Preguntas frecuentes

¿Qué CRM es mejor para las pequeñas empresas?

Zoho CRM often wins for pequeñas empresas due to its affordable pricing and high customization. It offers strong features without a steep cost. However, if your pequeña empresa focuses on inbound marketing, HubSpot’s starter plan is a good fit.

Does HubSpot or Zoho CRM have a better mobile app?

Both have a strong mobile app. HubSpot’s app is known for its user-friendly interface, while Zoho’s offers extensive features on the go. The best choice depends on individual preferences for interface vs. feature depth.

Which CRM excels in sales automation?

Both offer strong sales automation. Zoho CRM provides AI-driven automation, while HubSpot focuses on workflow automation. Both have robust tools to streamline your sales process, including deal management and forecast tools.

Can I sync my email and calendar with these CRMs?

Yes, both HubSpot and Zoho CRM offer email and calendar sync. This allows for seamless integration with your existing communication tools, keeping your data up-to-date.

Which CRM is better for lead management?

HubSpot is often favored for lead management due to its strong inbound marketing features. Its tools for capturing, nurturing, and converting leads are highly effective. Zoho CRM also provides robust lead management, but its strength lies in overall customization.

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