📊 Nuestros resultados de las pruebas:
- 💰 Valor de precios: Metricool $18/mes frente a Sprout Social $199/mes — Metricool gana
- 📊 Profundidad analítica: Metricool competitor tracking vs Sprout Social premium reports — Sprout Social gana
- 📅 Scheduling Content: Both unlimited on paid plans, Metricool free plan includes 50 posts — Metricool gana
- 👂 Escucha social: Sprout Social advanced suite vs Metricool basic — Sprout Social gana
- 👥 Características del equipo: Metricool multi-user free vs Sprout Social $199/user — Metricool gana
Are you tired of juggling multiple social media accounts without knowing what actually works?
You need powerful social media management tools to take control of your social media strategy.
Two popular options are Sprout Social and Metricool.
Both promise to help you schedule posts, track social media performance, and grow your audience.
But which one delivers better value for your business?
Pasé cuatro semanas probando ambas plataformas simultáneamente.
I connected my social media accounts, scheduled content, and analyzed the analytics from each tool.
Los resultados me sorprendieron.
In this Sprout Social vs Metricool comparison, I will share exactly what I found.
Descripción general
To give you the most accurate comparison, I tested Sprout Social and Metricool extensively.
I connected both tools to Facebook, Instagram, and LinkedIn.
I scheduled social media posts across all platforms and measured the results.
I compared the social media analytics and reporting features side by side.
I tested customer support response times and checked how each platform handles social media publishing.
This hands-on research helps you decide which tool fits your marketing goals.
¿Qué es Metricool?
Metricool is a social media management platform built for small businesses, agencies, and creators.
The platform lets you plan, schedule, and measure your social media content from one dashboard.
You can connect multiple social media platforms including Facebook, Instagram, TikTok, LinkedIn, and more.
Metricool stands out with its built-in ad campaign manager for social advertising on Meta and Google.
The tool also helps you find influencers and track competitor performance.
Metricool
Manage all your social media accounts from one platform. Metricool helps you schedule posts, analyze competitors, and track your social media performance with detailed insights. Over 70% of users report saving at least 5 hours per week on social media efforts.
Precios de Metricool
Este es el precio del Metricool en 2026.
The platform offers a free plan that works for life.
| Plan | Precio | Mejor para |
|---|---|---|
| Gratis | $0/mes | Testing basic features and single brand management |
| Motor de arranque | $18/mes | Trabajadores autónomos and small businesses with up to 5 brands |
| Avance | $45/mes | Agencies and teams with up to 15 brands |
| Costumbre | Contáctanos para conocer los precios | Grandes organizaciones con más de 50 marcas |
Prueba gratuita: Metricool offers a free plan forever. No credit card required to start.
Garantía de devolución de dinero: You can cancel anytime and keep access until the end of your billing cycle.
📌 Nota: Annual billing saves you about 18% compared to monthly payments. The Starter plan drops to $18/month from $22/month when billed yearly.
⚠️ Advertencia: LinkedIn and Twitter/X analytics require the Starter plan or higher. The free plan excludes these key features.
Principales beneficios del metricol
He aquí por qué Metricool se distingue de la competencia:
- Precios económicos: Metricool costs 91% less than Sprout Social. Small businesses can access professional social media tools without breaking their budget.
- Built-in Ad Manager: Manage Google Ads, Facebook, and Instagram campaigns directly from Metricool. Track spend, clicks, and conversions in real time without switching platforms.
- Análisis de la competencia: Track up to 100 competitor profiles. See what strategies work for your competitors and gain actionable insights for your campaigns.
- Función SmartLinks: Create a custom link-in-bio page for Instagram and TikTok. Drive traffic to multiple destinations from a single connection.
- Color-Coded Calendar: The scheduling content calendar shows best times to post based on when your audience is most active. This helps measure engagement and reach your full potential.
- Acceso multiusuario: Add team members without extra cost on paid plans. Agencies can give clients access for approval workflows.
- Rastreador de hashtags: Research and track hashtag performance across platforms. Find the best hashtags for your social media posts.
Ventajas y desventajas del métricool
✅ Ventajas
- Free plan available forever with 50 scheduled posts per month
- Paid plans start at just $18/month for up to 5 brands
- Built-in ad campaign manager for Meta and Google Ads
- Clean and user-friendly interface that beginners love
- Supports 11+ social media platforms including Twitch
❌ Contras
- Social listening features are limited compared to enterprise tools
- Social inbox is basic and lacks depth for customer care
- Twitter/X analytics costs an extra $5 per connected account
- No employee advocacy features for larger organizations
¿Qué es Sprout Social?
Sprout Social is a cloud-based social media management solution for businesses of all sizes.
The platform provides advanced analytics, social listening, and team collaboration features.
You can manage all your social media accounts from a unified Smart Inbox.
Sprout Social includes employee advocacy tools to turn your team into brand ambassadors.
The platform also offers influencer marketing capabilities after acquiring Tagger Media.
Users appreciate the ability to create detailed reports for clients and stakeholders.
Sprout Social
Enterprise-grade social media management with powerful social listening and premium analytics. Sprout Social helps brands extract real business value from social through publishing, engagement, and advanced reporting capabilities.
Precios sociales de Sprout
Here is what Sprout Social costs in 2026.
All plans charge per user per month.
| Plan | Precio | Mejor para |
|---|---|---|
| Estándar | $199/mes | Small teams with up to 5 social profiles |
| Profesional | $299/mes | Equipos en crecimiento que necesitan informes competitivos |
| Avanzado | $399/mes | Large teams requiring automation workflows |
| Empresa | Contáctanos para conocer los precios | Organizaciones con necesidades personalizadas |
Prueba gratuita: Sprout Social offers a 30-day free trial. No credit card required to start.
Garantía de devolución de dinero: Sprout Social uses annual contracts. Review cancellation terms carefully before signing.
📌 Nota: Each plan price is per user. A team of 3 on the Standard plan costs $597/month. Premium Analytics and Social Listening are add-ons that cost extra.
⚠️ Advertencia: Many users report surprise at auto-renewal policies. Make sure you log the contract end date and cancellation deadlines to avoid unexpected charges.
Principales ventajas de Sprout Social
Here is why Sprout Social stands out from the competition:
- Escucha social avanzada: Monitor brand mentions, industry trends, and competitor conversations across the web in real time. The AI-powered tools analyze sentiment and uncover actionable insights.
- Employee Advocacy Platform: Turn employees into brand advocates with pre-approved content they can share. This extends your organic reach without spending on ads.
- Análisis Premium: Create executive-ready reports that prove social media ROI. The reporting capabilities help teams demonstrate value to customers and leadership.
- Bandeja de entrada inteligente unificada: Engage with your audience across all platforms from one inbox. Never miss a message, comment, or mention.
- Marketing de influencers: After acquiring Tagger Media, Sprout now helps you find influencers and manage campaigns at scale.
- AI-Powered Strategy: Get content recommendations based on your performance data. The AI suggests optimal posting times and content types.
- Salesforce Integration: Connect your social data with your CRM for a complete view of customer interactions.
Ventajas y desventajas de Sprout Social
✅ Ventajas
- Deepest social listening coverage on the market
- Beautiful, presentation-ready reports for clients
- Excellent customer support with live rep available 24/7
- Powerful publishing and scheduling features
- Consistent user-friendly interface across all modules
❌ Contras
- Extremely expensive at $199/user minimum
- Per-user pricing penalizes growing teams
- Premium features require costly add-ons
- Instagram story scheduling has limitations
Comparación de características
Ready to dive into a detailed comparison of Sprout Social vs Metricool?
Analizaré 10 características clave para ayudarte a determinar qué plataforma se adapta mejor a tus necesidades.
| Característica | Metricool | Sprout Social |
|---|---|---|
| Precio inicial | $0/mes (Plan gratuito) | 199 dólares al mes por usuario |
| Plan gratuito | ✅ | ❌ |
| Social Media Publishing | ✅ Unlimited on paid | ✅ Ilimitado |
| Análisis de redes sociales | ✅ | ✅ Premium available |
| Escucha social | ❌ Solo básico | ✅ Avanzado |
| Defensa de los empleados | ❌ | ✅ |
| Marketing de influencers | ❌ | ✅ |
| Ad Campaign Manager | ✅ Integrado | ❌ |
| Análisis de la competencia | ✅ 100 perfiles | ✅ Complemento |
| Mejor para | Small businesses, agencies | Equipos empresariales |
1. Publicación en redes sociales
Metricool: The social media planner lets you schedule posts to 11+ platforms including Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitch. The color-coded calendar shows the best times to post based on your audience data. You can schedule up to 50 posts per month on the free plan and unlimited posts on paid plans.
Sprout Social: The publishing tool supports all major platforms including Bluesky. You get bulk scheduling, content approval workflows, and AI-powered send times. The tool excels at team collaboration with message tagging and task assignment. However, users report Instagram story scheduling does not work as advertised.
2. Análisis de redes sociales
Metricool: Analytics cover all connected social media accounts with detailed engagement metrics. You can analyze your posts to see what content performs best. The platform generates automated reports in PDF and PowerPoint format. Looker Studio integration is available on the Advanced plan for custom dashboards.
Sprout Social: Premium analytics provide deep social media insights that justify the premium pricing. Reports are executive-ready and can be customized with your branding. The platform tracks social media performance across all connected profiles. Premium Analytics is an add-on that costs extra beyond your base plan.
⚠️ Advertencia: Sprout Social’s reporting capabilities are powerful but basic reports on the Standard plan may feel limited. For full reporting access, expect to pay for Premium Analytics add-on.
3. Escucha social
Metricool: Social listening is not a strong point for Metricool. You can track hashtags and monitor competitor profiles. But there is no advanced sentiment analysis or brand mention tracking across the web. The focus is on competitor insights rather than listening to broader conversations.
Sprout Social: The social listening suite is one of Sprout Social’s biggest strengths. You can monitor brand mentions, track competitors, and analyze sentiment across Facebook, Twitter, Instagram, LinkedIn, Reddit, YouTube, and the web. This helps you engage with your audience and research trends in real time.
4. Análisis de la competencia
Metricool: You can track up to 100 competitor profiles on paid plans. The tool shows what content works for competitors and when they post. This feature is built into the base price with no add-ons required. For example, you can see engagement rates and posting strategies for any public profile.
Sprout Social: Competitive reports show how your brand stacks up against competitors. You can analyze share of voz and industry trends. This feature requires the Professional plan at $299/month or higher. The insights help you adjust your strategies based on market positioning.
5. Publicidad social
Metricool: The built-in ad campaign manager supports Meta (Facebook and Instagram) and Google Ads. You can create campaigns, track spend, and measure conversions from one dashboard. This is a major differentiator for ecommerce brands who run paid campaigns alongside organic social media content.
Sprout Social: There is no built-in ad management. You would need to use native ad platforms like Meta Business Suite or Google Ads separately. Sprout focuses on organic social media management rather than paid advertising campaigns.
⚠️ Advertencia: If paid advertising is central to your social media strategy, Metricool provides better value with its integrated ad manager. Sprout Social users must juggle multiple platforms for social advertising.
6. Employee Advocacy
Metricool: There is no employee advocacy feature in Metricool. The platform focuses on direct social media management rather than empowering employees to share brand content. Organizations needing advocacy tools will need a separate software solution.
Sprout Social: The employee advocacy platform helps you extend your organic reach. Employees can share pre-approved social media posts across their personal networks. This builds brand awareness without additional ad spend. The feature includes a mobile app and gamification with leaderboards.
7. Marketing de influencers
Metricool: While Metricool provides education on how to find influencers, there is no built-in influencer discovery or campaign management tool. You would need to manually research creators or use a separate platform to identify and manage influencer partnerships.
Sprout Social: After acquiring Tagger Media, Sprout now offers a complete influencer marketing platform. You can find influencers, manage campaigns, track performance, and measure ROI. This is sold as a separate add-on product for brands serious about creator partnerships.
8. Colaboración en equipo
Metricool: The Advanced plan includes collaborators and role management. You can add team members or clients to review and approve content. There is no per-user fee on Metricool paid plans. Agencies can manage multiple clients without multiplying costs.
Sprout Social: Each team member needs their own seat at $199 to $399 per month. The platform offers excellent collaboration with task assignment, message tagging, and approval workflows. However, the per-user pricing model makes it expensive for large teams.
9. Facilidad de uso
Metricool: Users consistently praise the clean, intuitive interface. New users can start scheduling content within minutes. The planning tool feels natural and the analytics layouts are easy to understand. This makes it ideal for small businesses without dedicated social media staff.
Sprout Social: The interface feels polished and professional. New team members typically become productive within one week. However, there are many features to learn which can feel overwhelming. The consistent design language across modules helps with the learning curve.
10. Precios y costos
Permítanme comparar los planes de precios uno al lado del otro.
| Nivel del plan | Metricool | Sprout Social |
|---|---|---|
| Gratis | $0/month (1 brand, 50 posts) | ❌ No hay plan gratuito |
| Nivel de entrada | $18/mes (5 marcas) | $199/user/month (5 profiles) |
| Profesional | $45/mes (15 marcas) | $299/user/month (10 profiles) |
| Empresa | Precios personalizados | $399/user/month + custom |
| 3-User Team Annual | $540/year | $7,164/year |
Metricool: Pricing starts with a free plan that never expires. Paid plans use a flat monthly fee regardless of how many users access the account. A pequeña empresa can manage 5 brands for $18 per month. Annual billing saves about 18% compared to monthly payments.
Sprout Social: Pricing is per user per month with no free plan. The Standard plan at $199/month includes 5 social profiles. Add-ons like Premium Analytics and Social Listening can add $500 to $1000+ per month. Total annual cost for a 3-person team easily exceeds $10,000.
💡 Resultado de la prueba: Metricool costs 91% less than Sprout Social for comparable features. If you are on a tight budget, Metricool gives you professional social media tools without the enterprise price tag.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Presupuesto ajustado | Metricool | Free plan available, paid from $18/mo |
| Escucha social avanzada | Sprout Social | Enterprise-grade listening suite |
| Ad campaign management | Metricool | Built-in Meta and Google Ads manager |
| Defensa de los empleados | Sprout Social | Only Sprout offers this feature |
| Multi-brand agencies | Metricool | No per-user fees, manage 50+ brands |
| Informes empresariales | Sprout Social | Premium analytics and custom reports |
| Apto para principiantes | Metricool | Interfaz más sencilla, configuración más rápida. |
💰 Tu presupuesto
Metricool wins for budget-conscious businesses and small teams. You get professional social media tools starting at $0 with the free plan. Sprout Social makes sense only if you have $2,000+ monthly for social media software and need enterprise features.
🔌 Tu conjunto de tecnologías
Sprout Social integrates with Salesforce, Microsoft Teams, and enterprise CRM systems. Metricool connects with Canva, Zapier, and Google Analytics. Choose based on which tools your business already uses.
📝 Tu estrategia de contenido
Both platforms handle publishing well. Metricool excels for creators who also run paid ads since the ad manager is built in. Sprout Social is better if you need advanced approval workflows and task management.
🎓 Tu nivel de experiencia
Metricool is more user-friendly for beginners. The interface is cleaner and the learning curve is gentle. Sprout Social offers more power but requires more time to master all the features.
Pruebas y demostraciones gratuitas 🆓
Metricool offers a free plan you can use forever. Sprout Social provides a 30-day free trial. Test both before committing. Your real experience will matter more than any review.
🛟 Opciones de soporte
Sprout Social offers phone support and live chat with real people. Their customer support consistently earns praise. Metricool provides email and chat support but response times can lag. For critical issues, Sprout has better support infrastructure.
Guía de cambio
¿Ya utilizas alguna de estas herramientas?
Esto es lo que puedes esperar si cambias.
🔄 ¿Estás pensando en cambiar de Metricool a Sprout Social?
✅ Lo que ganarás:
- Advanced social listening with sentiment analysis and brand monitoring
- Employee advocacy platform to extend your organic reach
- Premium analytics and executive-ready reports for stakeholders
❌ Lo que perderás:
- Built-in ad campaign manager for Meta and Google Ads
- Affordable flat-rate pricing without per-user fees
- Free plan access for basic needs
📋 Cómo cambiar:
- Exporta tu contenido programado y tus informes analíticos desde Metricool.
- Regístrate para la prueba gratuita de 30 días de Sprout Social.
- Conecta tus perfiles sociales y reconstruye tu calendario de contenidos.
🔄 ¿Estás pensando en cambiar de Sprout Social a Metricool?
✅ Lo que ganarás:
- Save 91% on monthly costs with comparable core features
- Built-in ad manager for Facebook, Instagram, and Google campaigns
- No per-user fees so your whole team can have access
❌ Lo que perderás:
- Advanced social listening and sentiment tracking
- Employee advocacy and influencer marketing tools
- Salesforce integration and enterprise-grade support
📋 Cómo cambiar:
- Download all reports and export scheduled posts from Sprout Social
- Crea una cuenta gratuita de Metricool y conecta tus perfiles sociales.
- Recreate your content calendar and verify all connections work
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | Metricool |
| 📊 Analítica | Sprout Social |
| 📅 Publishing | Atar |
| 👂 Escucha social | Sprout Social |
| 📢 Gestión de anuncios | Metricool |
| 👥 Características del equipo | Metricool |
| 🏢 Employee Advocacy | Sprout Social |
| 👶 Facilidad de uso | Metricool |
| 🏆 Ganador absoluto | Metricool |
🏆 GANADOR: Metricool
Metricool gana en 6 de las 9 categorías.
Ideal para: Small businesses, agencies, freelancers, and anyone who values budget-friendly social media tools without sacrificing key features.
Metricool and Sprout Social serve very different audiences.
Metricool is built for small businesses and agencies who need professional social media management without the enterprise price tag.
Sprout Social targets larger organizations with bigger budgets who need advanced social listening, employee advocacy, and influencer marketing.
Sprout Social is excellent for enterprises that can justify $199+ per user per month.
However, if you need to measure social media performance, schedule posts, and analyze competitors without spending thousands per year, Metricool delivers outstanding value.
The built-in ad manager and competitor tracking give Metricool features that Sprout Social simply does not offer at any price.
Now, go out and crush your social media strategy with the right tool for your business!
Más de Metricool en comparación
Así es como Metricool se compara con sus competidores:
Metricool gana en: Built-in ad manager, competitor tracking included
Piloto social Gana en: Informes de marca blanca, gestión de clientes
Metricool gana en: Precios más bajos, plan gratuito disponible
Enviable Gana en: More platform integrations, content library
Metricool frente a Content Studio
Metricool gana en: Simpler interface, ad campaign management
Estudio de contenido Gana en: Content discovery, AI writing tools
Metricol vs Agorapulse
Metricool gana en: Pricing, built-in ad manager
Agorapulse gana en: Social inbox, customer support
Metricool gana en: Análisis de la competencia, gestión publicitaria
Buffer gana en: Simplicity, engagement tools
Metricool gana en: Analytics depth, more platforms supported
Más adelante gana en: Visual content planning, linkin.bio
Metricol vs Loomly
Metricool gana en: Plan gratuito, seguimiento de la competencia
Loomly gana en: Sugerencias de contenido, flujos de trabajo de aprobación
Más de Sprout Social comparado
Así es como Sprout Social se compara con sus competidores:
Sprout Social frente a Socialpilot
Sprout Social triunfa en: Social listening, employee advocacy
Socialpilot triunfa en: Precios, programación masiva
Sprout Social frente a Sendible
Sprout Social triunfa en: Analytics depth, CRM integration
Sendible gana en: Precios, características de la agencia
Sprout Social frente a Agorapulse
Sprout Social triunfa en: Escucha social, funciones empresariales
Agorapulse gana en: Precios, gestión de la bandeja de entrada
Sprout Social triunfa en: Advanced analytics, team features
Buffer gana en: Sencillez, precios
Sprout Social vs Rociador
Sprout Social triunfa en: Facilidad de uso, implementación más rápida
Sprinklr gana en: Soporte omnicanal a escala empresarial
Sprout Social triunfa en: Full-service platform, analytics
Más adelante gana en: Visual planning, pricing
Sprout Social frente a Hootsuite
Sprout Social triunfa en: User experience, reporting quality
Hootsuite Gana en: Pricing, enterprise integration
Preguntas frecuentes
¿Qué es mejor que Sprout Social?
Metricool is a great alternative for small businesses and agencies who need social media management tools without enterprise pricing. It offers a free plan, built-in ad manager, and competitor tracking. Agorapulse and Buffer are also solid choices if you want advanced analytics without spending $199+ per user per month.
¿Cuáles son las desventajas de Sprout Social?
The main disadvantage is pricing. Sprout Social charges per user, so teams can pay thousands per month. Users also report occasional glitches with Instagram integration. The platform lacks a built-in ad manager, so you cannot create or measure ad campaigns directly. For organizations with tight budgets, the cost makes it hard to justify.
¿Merece la pena el servicio de escucha social de Sprout?
Yes, if your business needs real time brand monitoring and sentiment analysis. Social listening helps you engage with customers and track what people say about your brands across platforms around the world. The technology behind it uses AI to process mentions and sentiment. However, this feature is only available on higher-tier plans. Small businesses may find it too expensive for the value they get.
¿Puedo utilizar Metricool gratis?
Yes, Metricool offers a free plan that works forever. You can schedule posts, access basic analytics, and connect one social media account per platform. The free plan is perfect for freelancers and creators who want to test the software before committing. Paid plans start at $18 per month for more features and connections.
What is the difference between Sprout Social and Metricool for social media publishing?
Both tools let you schedule posts and manage social media content across platforms like Facebook, Instagram, and LinkedIn. Sprout Social has a smart inbox and employee advocacy features for large teams. Metricool includes a built-in ad campaign manager and competitor analysis. You can even track blog post shares and link clicks. The key difference is price and focus. Sprout targets enterprises while Metricool serves small businesses and agencies.
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