Struggling to choose the right redes sociales tool? Sprout Social and Metricool are top contenders, but which one fits your business?
Whether you’re a large enterprise or a small negocio, we’ll help you find the perfect tool to elevate your social media game.
This post compares these Sprout Social vs Metricool platforms, highlighting their key differences and pricing.
¡Vamos a sumergirnos!
Sprout Social vs Metricool: Overview
To give you the most accurate comparison, we’ve spent weeks testing both Sprout Social and Metricool.
We dove deep into their features, explored their pricing plans, and even put their customer support to the test.
This hands-on experience allows us to provide you with real insights and a clear understanding of what each platform offers.
¿Listo para optimizar su redes sociales management and boost your online presence? Start your free trial of Sprout Social today and experience the difference!
Precios: Dispone de un plan gratuito. Plan de pago Desde $249/mes.
Características principales:
- Social listening
- Análisis avanzados
- Herramientas de colaboración en equipo
Want to gain a deeper understanding of your social media performance and optimize your strategy? Sign up for a free Metricool account and unlock valuable insights today!
Precios: It has a free plan. Paid plan Starts at $18/month
Características principales:
- Hashtag tracking
- Análisis de la competencia
- Easy-to-use reporting
¿Qué es Sprout Social?
Ever wish you could manage all your social media stuff in one place? That’s what Sprout Social does!
It’s like a command center for your social media. You can schedule posts, track your results, and even see what people are saying about you online.
It’s super helpful for businesses of all sizes.
Además, explora nuestros favoritos Alternativas a Sprout Social…
Beneficios clave
- Características: Es una plataforma integral con herramientas para publicación, interacción y análisis. También incluye funciones de escucha social y marketing de influencers.
- Redes sociales compatibles: Se conecta con más de 20 redes, incluidas Facebook, Instagram, Twitter y LinkedIn, así como Google Business Profile y TikTok.
- Facilidad de uso: La interfaz es limpia y fácil de usar, lo que hace que sea fácil navegar.
- Atención al cliente: Sprout Social ofrece soporte al cliente 24 horas al día, 5 días a la semana por teléfono, correo electrónico y chat en vivo, junto con una sólida base de conocimientos.
- Integraciones: Se integra con muchas otras herramientas populares, como Canva, Zendesk y Salesforce.
- Escalabilidad: Ofrece diferentes planes para adaptarse a las necesidades de pequeñas empresas y grandes empresas.
- Garantía: Los términos de servicio de Sprout Social describen sus limitaciones de responsabilidad, pero no ofrecen una garantía específica del producto.
Precios
- 9 个最佳 Semrush 替代品：2025 年最佳 SEO 排名工具 19 $199/mes
- Profesional: $299/mes
- Avanzado: $399/mes
- Empresa: Precios personalizados.
Ventajas
Contras
What is Metricool?
Need a simple way to keep tabs on your social media? Metricool might be just what you’re looking for!
It helps you track your progress, see how you’re doing compared to others, and find the best times to post.
Plus, it’s really easy to use and understand, even if you’re new to social media.
Además, explora nuestros favoritos Alternativas a Metricool…
Nuestra opinión
Más del 70% de los usuarios de Metricool afirman ahorrar al menos 5 horas semanales en la gestión de redes sociales. ¡Explora la app y descubre cuánto puedes recuperar!
Beneficios clave
- Características: Metricool combina análisis, programación y gestión de campañas en un solo lugar. También incluye una bandeja de entrada para gestionar todos tus comentarios y mensajes, un planificador de contenido y herramientas de análisis de la competencia.
- Redes sociales compatibles: Funciona con más de 20 plataformas, incluidas Facebook, Instagram, Twitter, LinkedIn, TikTok e incluso Google Business Profile y Twitch.
- Facilidad de uso: La plataforma tiene una interfaz limpia e intuitiva, lo que hace que sea fácil de navegar incluso para principiantes.
- Atención al cliente: Ofrecen soporte al cliente receptivo a través de chat en vivo y un centro de ayuda detallado.
- Integraciones: Se conecta con herramientas populares como Canva, Google Drive y Zapier para optimizar su flujo de trabajo.
- Escalabilidad: Metricool tiene diferentes planes para adaptarse a las necesidades de individuos, pequeñas empresas y grandes agencias.
Precios
- Gratis: $0/mes para 5 perfiles de competidores.
- Woodpecker 与 Warmbox：2025 年最佳电子邮件预热工具 21 $18/mes por 100 perfiles de competidores.
- Avanzado: $45/mes por gestión de roles.
- Costumbre: Precios personalizados.
Ventajas
Contras
Comparación de características
When evaluating a social media management tool, it’s essential to consider a range of features.
This comparison between Sprout Social and Metricool will highlight their key differences, helping you choose the best fit for your needs.
1. Social Listening & Review Management
- Sprout Social: A powerful social listening tool is one of Sprout Social’s strengths. It allows you to monitor profiles, track Twitter keywords and brand mentions, and analyze conversations to uncover trends. Its social review features and case management allow you to manage reviews from various platforms, including Google Business Profile and Facebook pages, making it a great tool for reputation management.
- Metricool: Metricool offers basic features for competitor analysis, allowing you to track a limited number of competitor profiles. While it has an bandeja de entrada to manage social media messages, it lacks the advanced social listening tool and comprehensive review management capabilities of Sprout Social.
2. Publishing and Scheduling Posts
- Sprout Social: This social media management tool provides a robust content library and a visual social media calendars to plan, create, and schedule posts. It has advanced features like ViralPost® to optimize post timing and bulk scheduling to publish posts efficiently. You can also boost Facebook posts directly from the platform.
- Metricool: Metricool’s publishing tool is praised for its ease of use. It allows you to create and schedule content for all your social media channels with a visual planner. It supports auto posting and has a SmartLinks feature for a link-in-bio page, which is a pretty handy extra feature for a social media manager.
3. Informes y análisis
- Sprout Social: Sprout Social offers comprehensive and professional reportando. Its reporting and analytics capabilities include paid social reporting, competitive reporting, and custom reports. You can download custom reports in PDF/CSV format and analyze post performance, follower growth, and more.
- Metricool: Metricool provides strong analytics for various platforms and ad channels like Google Ads and TikTok Ads. It allows you to download custom reports and track unlimited historical datos on paid plans. While its reporting is excellent for easy analytics and tracking what matters, the customizability of reports can be more limited than on some other platforms.
4. Unified Inbox and Social CRM
- Sprout Social: The Smart Inbox is a core feature of Sprout Social. It collects all your social messages and communications from all your social networks, making it a single inbox for all conversations. Its social CRM tools provide a detailed contact view and conversation history, which is essential for managing support tickets and lead generation.
- Metricool: Metricool has a single inbox for social messages and comments from various social profiles, including Instagram, Facebook, and Google Business Profile. While it centralizes communication, it doesn’t offer the deep social CRM tools or custom workflows for managing customer interactions like Sprout Social.
5. Colaboración en equipo
- Sprout Social: A key differentiator for Sprout Social is its team collaboration features. It allows you to assign tasks, set up approval workflows, and use collision detection to prevent multiple users from responding to the same message. This is perfect for larger teams and agencies.
- Metricool: Metricool also supports team collaboration. On higher-tier paid plans, you can invite team members with role-based permissions and set up approval workflows, making it easier for teams to create and publish content.
6. Precios y planes
- Sprout Social: Sprout Social pricing is often a point of discussion in sprout social reviews. It is an expensive platform with a per-user pricing model, which can be costly for teams needing additional users. The standard plan starts at a high price point, and many essential features are only available on professional plan and top-tier plans.
- Metricool: Metricool’s pricing is more accessible and scales based on the number of brands, not per user. It offers a free account with basic features, and its paid plans are more affordable for pequeñas empresas and individual social media managers.
7. Supported Networks
- Sprout Social: Sprout Social supports a wide array of social media channels, including Facebook pages, Instagram, X (Twitter), LinkedIn pages, Pinterest, and TikTok, among others. It also integrates with other digital presence tools like Google Business Profile.
- Metricool: Metricool connects with a comprehensive list of social media accounts, including Instagram, Facebook, X, LinkedIn, TikTok, YouTube, and Google Business Profile. It also offers specific integrations for ad platforms, which is a unique advantage.
8. User Interface and Ease of Use
- **Sprout Social: The user interface is clean and professional, but as noted in some sprout social review posts, the sheer number of features can make it a bit complex for new users. Once a user learns how it works, it becomes a great tool for managing social media.
- **Metricool: Metricool is often praised for its user-friendly user interface. Its “digital swiss army knife” approach makes it easy to easily navigate between different tools and analytics, saving time for new users and small teams.
9. Automation and AI
- Sprout Social: Sprout Social offers automatización features for publishing and engagement. It includes tools for automated link tracking and an AI-driven tool for analyzing data and providing insights.
- Metricool: Metricool has a built-in AI assistant to help with content creation, from generating post ideas to polishing subtítulos. It also features auto posting for scheduled posts to win time for busy social media managers.
10. Mobile App
- Sprout Social: The Sprout Social mobile app, available on the Apple App Store, offers a solid experience for managing social accounts on the go, though some sprout social review entries mention it has fewer functionalities than the desktop version.
- Metricool: Metricool’s mobile app allows you to schedule, analyze, and manage all your social media posts from any device, providing full access to the platform’s core features.
11. Atención al cliente
- Sprout Social: Sprout Social is known for its excellent live chat support and dedicated customer success managers on top-tier plans. This high-level support is a key reason for its high sprout social reviews.
- Metricool: Metricool offers responsive support through its help center page and live chat. While generally very helpful, some metricool review feedback notes that support can sometimes be rigid with billing policies.
What to Look for When Choosing Social Media Management Tools?
- Audience-First Features: The best social platform for you is the one that works for your audience. That matters when you’re creating reports, so look for a tool that gives you the data extracted you need for trend analysis.
- A “Digital Swiss Army Knife” or a Specialist?: Decide if you need an all-in-one social media scheduling tool that includes all your tools like a editor de vídeo and a content library, or if you prefer a social alternative that focuses on a single social network.
- Intuitive User Interface: The tool should be a joy to use, not a “bit annoying.” Can you simply scroll and schedule new content or publish a new post with a few clicks?
- Scalability for Multiple Brands and Teams: If you manage multiple social media accounts or work with multiple brands, look for a tool that offers affordable plans and allows for additional users. An unlimited social profiles feature can save you money billed annually.
- Bandeja de entrada unificada: A centralized social inbox for all social messages from every social media account helps you stay engaged with your audience and save time.
- Automation and Integrations: Look for a tool that offers a content library and scheduling features for a social media post, as well as a Zapier integration or other tools that can connect your website or other platforms. The advanced plan should have robust automation.
- Reporting and Customization: You need easy analytics to quickly see what matters, but also the ability to create custom reports with a specific date range, custom view, or custom views for clients. Looker Studio or other tools can provide extra features.
- Customer Care: Do they have responsive customer care? A live chat support feature or a help center page can be invaluable.
- Precios: Consider your budget. Some tools have a free account or starter plan, while others are geared toward a professional plan or offer annual billing that saves you money. Don’t be surprised when leaving Metricool for Sprout Social for being an expensive platform.
Veredicto final
So, which tool comes out on top? For us, it’s Sprout Social. It’s a bit more expensive, but it offers more features and better support.
If you’re serious about managing your social media accounts and reaching your marketing goals, Sprout Social is worth the investment.
However, Metricool is still a great option if you’re on a tight budget. It’s easy to use and gives you the basics for tracking your progress.
Plus, it’s great for competitor analysis. Ultimately, the best choice depended on your needs and budget.
We hope this comparison has helped you decide! We’ve tested these tools extensively and given you our honest opinions.
Now, it’s your turn to choose the best tool to help you succeed.
Whether you need in-depth analytics or help with scheduling content, the right tool can make a big difference in your social media journey.
Más sobre Sprout Social
More of Metricool
Preguntas frecuentes
Is Sprout Social better than Metricool?
It depends on your needs. Sprout Social offers more advanced features and better support, but Metricool is more affordable and user-friendly.
Can I try Sprout Social or Metricool for free?
Yes! Sprout Social offers a free trial, and Metricool has a free plan with limited features.
Which tool is best for beginners?
Metricool is generally easier to learn and use, making it a good choice for beginners.
What social media platforms do they support?
Both tools support major platforms like Facebook, Instagram, Twitter, and LinkedIn. However, Sprout Social supports more niche platforms.
Can I use these tools to manage my social media ads?
Yes, both Sprout Social and Metricool offer social advertising features, although Sprout Social is more advanced.
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