Feeling swamped by social media? It’s a lot to handle!
Later and Sprout Social can help you take control, saving you precious time and boosting your engagement.
But which one’s right for you?
This post compares Later vs Sprout Social to both platforms to helped you choose the perfect tool for your social media strategy.
Descripción general
To give you the most accurate comparison, we’ve spent weeks testing both Later and Sprout Social, scheduling posts, digging into analytics, and exploring all the features they have to offer.
This hands-on experience gives us a solid foundation for comparing these two popular social media management platforms.
¿Listo para optimizar su redes sociales management and boost your online presence? Start your free trial of Sprout Social today and experience the difference!
Precios: Dispone de un plan gratuito. Plan de pago Desde $249/mes.
Características principales:
- Social listening
- Análisis avanzados
- Team collaboration tools
Later’s visual planner and Best Time to Post feature help you get the most out of your content. Explore it’s features today!
Precios: It has a free trial. Paid plan Starts at $16.67/month
Características principales:
- Visual Planner
- Best Time to Post
- Linkin. bio
What is Later?
Ever wished you could plan your Instagram feed visually? That’s where Later shines.
It started as a simple tool for scheduling Instagram posts, but it’s grown into a complete social media management platform.
Think of it as your content calendar and scheduling assistant all rolled into one.
It’s super user-friendly, even for beginners.
Además, explora nuestros favoritos Later alternatives…
Nuestra opinión
Later es una excelente opción para empresas que priorizan el contenido visual y el marketing en Instagram. Es fácil de usar, asequible y ofrece diversas funciones para ayudarte a crear y programar contenido atractivo y atractivo.
Beneficios clave
- Características: Later ofrece programación, publicación, análisis y un planificador visual para crear y obtener una vista previa de su contenido de redes sociales.
- Redes sociales compatibles: Se integra con Instagram, Facebook, Twitter, Pinterest y TikTok.
- Facilidad de uso: La interfaz es de arrastrar y soltar y muy visual, lo que hace que sea fácil planificar y programar su contenido.
- Atención al cliente: Later ofrece soporte por correo electrónico y chat, así como un centro de ayuda integral.
- Integraciones: Se conecta con algunas herramientas clave, como Canva, Unsplash y Dropbox.
- Escalabilidad: Later ofrece planes para empresas de todos los tamaños, desde emprendedores individuales hasta grandes equipos.
Precios
Later ofrece un plan gratuito con funciones limitadas. Los planes de pago empiezan desde $18 al mes y aumentan según la cantidad de perfiles y usuarios en redes sociales que necesites.
- Motor de arranque: $16.67/mes
- Crecimiento: $30/mes
- Avanzado: $53.33/mes
Ventajas
Contras
¿Qué es Sprout Social?
Need a serious social media management tool? Sprout Social is a powerhouse.
It’s designed for businesses and agencies that need advanced features, in-depth analytics, and powerful social listening capabilities.
Think of it as your all-in-one social media command center.
Además, explora nuestros favoritos Alternativas a Sprout Social…
Beneficios clave
- Características: Es una plataforma integral con herramientas para publicación, interacción y análisis. También incluye funciones de escucha social y marketing de influencers.
- Redes sociales compatibles: Se conecta con más de 20 redes, incluidas Facebook, Instagram, Twitter y LinkedIn, así como Google Business Profile y TikTok.
- Facilidad de uso: La interfaz es limpia y fácil de usar, lo que hace que sea fácil navegar.
- Atención al cliente: Sprout Social ofrece soporte al cliente 24 horas al día, 5 días a la semana por teléfono, correo electrónico y chat en vivo, junto con una sólida base de conocimientos.
- Integraciones: Se integra con muchas otras herramientas populares, como Canva, Zendesk y Salesforce.
- Escalabilidad: Ofrece diferentes planes para adaptarse a las necesidades de pequeñas empresas y grandes empresas.
- Garantía: Los términos de servicio de Sprout Social describen sus limitaciones de responsabilidad, pero no ofrecen una garantía específica del producto.
Precios
- Estándar: $199/mes
- Profesional: $299/mes
- Avanzado: $399/mes
- Empresa: Precios personalizados.
Ventajas
Contras
Comparación de características
Comparing Later vs. Sprout Social involves examining two of the most popular social media management apps.
Later is a well-known later social media scheduler with a focus on visual content, while Sprout Social is a comprehensive enterprise-grade platform.
The best choice depends on your needs, team size, and budget.
1. Pricing and Plans
- Later: Offers a free plan with basic features, making it accessible to individuals and new users. Its paid plans are more budget-friendly, billed annually, and structured for pequeñas empresas and content creators who manage a few social media channels.
- Sprout Social: This is a more expensive platform. Sprout Social pricing is on a per-user, per-month basis, with a standard plan being significantly more costly than Later’s top-tier plans. Its pricing structure and extra features are geared toward larger teams and agencies.
2. Supported Social Platforms
- Later: Excels at visual platforms like Instagram, Pinterest, and TikTok. While it also supports Facebook pages and other social accounts, its core strengths lie in visual-first scheduling and publishing content.
- Sprout Social: Supports a wider range of social media accounts, including Twitter, LinkedIn pages, and Google Business Profile. This makes it a great tool for managing a diverse range of social profiles.
3. Publishing and Scheduling
- Later: The later social media scheduler is known for its visual calendar and drag-and-drop user interface, which is perfect for planning a cohesive Instagram feed. It also offers unique features like automatically posted first comment and scheduling suggestions.
- Sprout Social: Provides a robust publishing workflow with a unified social media calendar. Users can pause all outgoing posts, schedule posts for optimal send times, and use custom workflows for content approval, making it ideal for teams with multiple users.
4. Análisis e informes
- Later: Offers basic features and insights into your social media post performance and follower growth. While it has some unique hashtag suggestions and analytics, it is not as comprehensive as its counterpart.
- Sprout Social: The professional plan and top-tier plans offer in-depth analytics, competitive reportando, and paid social reporting. You can generate custom reports, track multiple social media accounts, and gain a complete picture of your social media performance.
5. Social Listening and Brand Monitoring
- Later: Has very limited social listening tool capabilities. While you can search for user-generated content and some twitter keywords, its listening features are not a key focus of the platform.
- Sprout Social: Excels in this area. It provides a powerful social listening tool that allows you to monitor brand mentions, track keywords, and perform trend analysis, which is essential for proactive social review management.
6. Inbox and Engagement
- Later: Its social bandeja de entrada is a convenient feature for managing comments and messages across your social platforms. However, some Later reviews mention it can feel a bit annoying to navigate and lacks more advanced features.
- Sprout Social: Features a “Smart Inbox” that brings all messages into one stream, complete with conversation history and a social CRM. This allows you to create support tickets, assign tasks, and even manage reviews from platforms like Facebook pages, the Apple App Store, and Google My Business.
7. Team Collaboration
- Later: The platform provides a media library and team collaboration tools, but its features are more basic, suited for smaller teams and autónomos. The app works well for simple publishing workflows and shared access to a content library.
- Sprout Social: Is built for teams. It offers custom workflows, user permissions, and case management features that allow different users to have specific roles and responsibilities.
8. Mobile Apps
- Later: The later mobile app for the Apple App Store and Google Play is pretty handy and a core part of its workflow, especially for publishing Instagram stories and video content.
- Sprout Social: Also has mobile apps, but the full power of its features and user interface is experienced on the desktop version.
9. Content Creation
- Later: The platform has a robust media library and provides tools like unique hashtag suggestions tailored to your content. It allows you to create content, upload media, and plan post ideas directly.
- Sprout Social: Offers an asset library for storing and sharing media. It also supports editing posts and provides features like boosting Facebook posts for paid social.
10. Customer Support
- Later: Generally receives positive later review feedback for its responsive customer care, particularly for its lower-priced plans.
- Sprout Social: While it has dedicated support, some Sprout Social reviews have cited issues with their customer service, particularly concerning their annual billing policies.
11. Core Purpose and Audience
- Later: Its focus on visual content and ease of use makes it a great tool for social media managers, influencers, and small businesses that prioritize Instagram and Pinterest. It’s one of the best social alternatives for those looking for simplicity.
- Sprout Social: A full-service social management solution for large teams and agencies that require advanced features, social CRM tools, detailed analytics, lead generation, and competitive reporting.
What to Look For When Choosing the Right Tool?
- Pricing & Scaling: Does the social media management app offer a free version or trial? Do the plans align with your budget and allow for additional users and multiple social media accounts as you grow? Be sure to check for transparent pricing, annual billing options, and any extra features that might cost more.
- Platform Support: Ensure the social media management tool supports all the key social channels you use, including a strong focus on visual-first platforms if that is your primary focus, such as Instagram or TikTok. Check for specific features like a TikTok auto-publishing feature or the ability to automatically post to your Instagram account.
- Publishing & Scheduling: Look for a robust posting process. Can you schedule content with a precise date, cross-post across multiple platforms with just a few tweaks, and drop posts onto a visual social media calendar? Does it have features like automated link tracking, hashtag suggestions, or the ability to automatically publish the first comment?
- Analytics & Reporting: A great tool should provide more than just basic Instagram analytics. Look for powerful analytics to monitor profiles, measure your social media posts’ performance, and get post recommendations to increase engagement. Competitive reporting and custom views are also key.
- Engagement & Inbox: A unified inbox that centralizes all social reviews, messages, and comments from multiple platforms is a huge time-saver. Check for a smart inbox, social CRM tools, and the ability to assign tasks to manage reviews and further action.
- Colaboración en equipo: If you have a team, look for key features that streamline your workflow. Does the tool offer custom workflows, user permissions, and an asset library? These features are essential for smooth collaboration and publishing content across other accounts.
- Mobile App Functionality: A good social media management app should have a later mobile app for when inspiration strikes. This allows you to schedule Instagram stories, edit posts, and upload media on the go, which is crucial for managing video content ahead of time.
- Conjunto de características: The best social media management tools go beyond the basics. Look for extra features like a social listening tool, the ability to boost Facebook posts for paid social reporting, and tools for lead generation. Make sure the features align with your specific needs.
- Review Management: For businesses, a dedicated social review or review management feature is crucial for maintaining a positive online reputation. This can include monitoring and managing Facebook reviews from Facebook pages.
Veredicto final
So, which tool comes out on top? For most users, especially small businesses, we recommend Later.
It’s easy to use, has a great visual planner, and won’t break the bank. Plus, it offers all the essential features you need to boost your social media game.
Later, it makes scheduling visual content a breeze and provides helpful analytics to track your progress.
Necesita un Sprout Social alternative that’s less complex and more affordable? Later is a great choice.
However, if you need advanced features like in-depth social media listening and Google Analytics integration, Sprout Social stands out as the more powerful option.
Sprout Social offers a more robust feature set, including detailed analytics and social listening tools, but it comes at a higher cost.
We’ve tested both platforms extensively so that you can trust our recommendation. Ultimately, the best choices depends on your specific needs and budget.
Choose wisely and watch your social media engagement soar!
Still not sure? Try out the free trials of both Later and Sprout Social to see which one feels like the best fit for you.
More of Later
- Later vs Sprout Social: It offers comprehensive social listening and advanced analytics, making it a more robust, but complex tool.
- Later vs Metricool: It offers broader analytics and ad management.
- Later vs Socialpilot: It supports more platforms and has a social inbox.
- Later vs Sendible: It has robust collaboration and reporting.
- Later vs Content Studio: It excels in content discovery.
- Later vs Heropost: It uses AI for content creation.
- Later vs Agorapulse: It offers strong social listening.
- Later vs Zoho Social: It integrates with the Zoho suite.
- Later vs Buffer: It is known for its simplicity.
- Later vs Sprinklr: It is an enterprise-level platform.
- Later vs Loomly: It focuses on team content workflows.
- Later vs Blaze: It depends on Blaze’s specific features.
- Later vs Hootsuite: It is a more comprehensive tool with a wider range of platform integrations and in-depth analytics.
- Later vs Planable: It is a collaboration-first tool, with a strong focus on content approval workflows for teams
Más sobre Sprout Social
- Sprout Social vs Metricool: Metricool is for e-commerce with a focus on conversions. Sprout Social is geared towards larger teams and offers more in-depth corporate analytics.
- Sprout Social vs Socialpilot: SocialPilot is a great value for content scheduling. A Sprout Social review will show it excels in advanced analytics and social listening, making it better for deep insights.
- Sprout Social vs Sendible: Sendible is known for its user-friendly interface. Sprout Social focuses more on detailed reporting and sentiment analysis.
- Sprout Social vs Content Studio: Content Studio is more focused on content discovery for small businesses. Sprout Social is a powerhouse for advanced analytics and team collaboration.
- Sprout Social vs Heropost: Heropost has strong competitor analysis. A Sprout Social review highlights its more advanced social listening and reporting.
- Sprout Social vs Agorapulse: Agorapulse is a more affordable alternative with a great inbox. Sprout Social provides more in-depth reporting and is better for enterprise-level paid social reporting.
- Sprout Social vs Zoho Social: Zoho Social is an affordable option with an easy-to-use interface. Sprout Social offers a more robust and comprehensive set of features, though with a higher price.
- Sprout Social vs Buffer: Buffer is famous for its simplicity. Sprout Social offers a more extensive set of features for large teams and more in-depth analytics.
- Sprout Social vs Sprinklr: Sprinklr is for large enterprises. Sprout Social is often rated as having a more intuitive user interface and better support for its complex features.
- Sprout Social frente a Later: Later is a visual-first platform, especially for Instagram. Sprout Social is a broader social media management tool that supports more social alternatives and offers more advanced social listening.
- Sprout Social vs Loomly: Loomly focuses on team collaboration. Sprout Social provides more advanced social listening and detailed analytics.
- Sprout Social vs Blaze: One version of Blaze is a social media tool. Another, more common version, is a cannabis software suite and not a direct competitor.
- Sprout Social vs Hootsuite: Hootsuite is a long-standing competitor. Sprout Social is often praised for its superior social reporting and customer support.
Preguntas frecuentes
Is Later a good choice for small businesses with limited budgets?
Yes, Later is an excellent option for small businesses on a budget. It offers affordable pricing plans and a user-friendly interface, making it easy to manage your social media presence without breaking the bank.
Does Sprout Social offer multi-user collaboration features for teams?
Absolutely! Sprout Social is designed with teams in mind. It provides robust multi-user collaboration features, including user roles, approval workflows, and shared content calendars, to streamline teamwork and enhance communication among team members.
I need quick answers to my questions. Do Later, and Sprout Social offer chat support?
While both platforms offer email support, Sprout Social has a clear advantage by providing chat support. This ensures you get immediate assistance for any urgent questions or issues you may encounter.
How does Later compare to Sprout Social in terms of features that boost audience engagement?
Both platforms offer tools to manage and improve audience engagement. However, comparing Sprout Social to Later, Sprout Social provides more advanced features, such as a social CRM, chatbots, and more detailed analytics, to help you better understand and interact with your audience.
Which platform is better for in-depth reporting and analytics to track social media performance?
Sprout Social takes the lead when it comes to reporting and analytics. It offers more comprehensive datos, customizable reports, and competitive analysis features, giving you a deeper understanding of your social media performance and enabling you to make your data-driven decisions to optimize your strategy.
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