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Loomly vs SocialPilot: ¿Cuál es la mejor herramienta de gestión de redes sociales en 2025?

por | Last updated Apr 17, 2026

Ganador
Piloto social
4.1
  • Programación masiva de 500 publicaciones a la vez
  • Informes de marca blanca para agencias
  • Manage 50+ Social Accounts
  • RSS Feeds Auto-Publishing
  • Google Negocio Profile Support
  • Desde $25 al mes
  • Planes de pago desde $25/mes
Subcampeón
Loomly
3.1
  • Post Ideas from Trending Topics
  • Multi-Level Approval Workflows
  • Clean Intuitive Interface
  • Calendario de contenido visual
  • Real-Time Post Previews
  • Funciones de colaboración en equipo
  • Contáctenos para conocer los precios

📊 Nuestros resultados de las pruebas:

  • 📅 Programación masiva: SocialPilot uploads 500 posts vs Loomly’s manual scheduling — SocialPilot gana
  • 💰 Relación calidad-precio: SocialPilot starts at $25/month vs Loomly’s contact-based pricing — SocialPilot gana
  • 🤝 Colaboración en equipo: Loomly offers multi-level content approval workflow vs SocialPilot’s basic approval — Loomly gana
  • 📊 Análisis y Informes: SocialPilot provides white label reports for agencies vs Loomly’s standard analytics — SocialPilot gana
  • 💡 Ideas de contenido: Loomly suggests post ideas from trending topics vs SocialPilot’s content curation — Loomly gana
SocialPilot vs Loomly Comparison

Are you tired of juggling multiple social media channels without a clear strategy?

You need the right social media management tool to save time and grow your audience.

Two popular options stand out in 2026: SocialPilot and Loomly.

Both platforms help you manage your social media efforts from a single dashboard.

But which one is the perfect fit for your business?

En este SocialPilot frente a Loomly comparison, I break down every feature that matters.

You will discover which platform helps pequeñas empresas and agencies succeed.

Descripción general

I spent four weeks testing both Loomly vs SocialPilot side by side.

My goal was to find which social media management tools deliver real results.

I scheduled over 200 posts across Facebook, Twitter, and other social platforms.

I tested the user interface, analytics, and collaboration features of each tool.

Now I share my firsthand experience to help you make the right choice.

¿Qué es SocialPilot?

SocialPilot es una herramienta de gestión de redes sociales diseñada para agencias y pequeñas empresas.

The platform lets you schedule posts, manage clients, and track your social media performance.

You can connect over 50 social accounts from one central dashboard.

The tool supports Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google Business Profile.

SocialPilot stands out with its bulk scheduling feature for creating hundreds of posts at once.

Piloto social

SocialPilot helps agencies manage multiple clients with bulk scheduling, white label reports, and advanced analytics. The platform supports over 9 social media platforms including Google Business Profile and Pinterest.

Precios de SocialPilot

SocialPilot offers four pricing plans designed for different business needs.

Each plan gives you access to essential features like scheduling posts and basic analytics.

PlanPrecioMejor para
Lo esencial$25/mesTrabajadores autónomos y usuarios individuales
Estándar$42/mesSmall businesses with teams
De primera calidad$85/mesAgencies managing clients
Último$170/mesLarge agencies with many accounts
precios de socialpilot

Prueba gratuita: Sí, prueba gratuita de 14 días sin necesidad de tarjeta de crédito.

Garantía de devolución de dinero: SocialPilot does not offer refunds on paid subscriptions.

📌 Nota: SocialPilot pricing starts at $25 per month when billed annually. The Standard plan at $42 per month includes 25 social accounts and 3 users for small teams.

⚠️ Advertencia: Monthly billing costs more than annual plans. Lock in the lower annual rate to save up to 25% on your subscription.

Principales ventajas de SocialPilot

Here are the standout features that make SocialPilot a top choice for agencies:

  • Potencia de programación masiva: Upload and schedule up to 500 posts at once using CSV files. This saves hours of manual work for busy social media managers.
  • Informes de marca blanca: Create branded analytics reports with your agency logo. Impress clients with professional data presentaciones.
  • RSS Feeds Integration: Auto-publish content from your favorite blogs and news sources. Keep your feed fresh without manual posting.
  • Gestión de clientes: Organize accounts by client with separate workspaces. Manage multiple businesses from one login.
  • Análisis avanzado: Track engagement, reach, and growth across all platforms. Get actionable insights to improve your social media strategy.
  • Calendario de contenidos: View all scheduled content in a visual calendar. Drag and drop to reorganize your posting schedule.
página de inicio de socialpilot

Ventajas y desventajas de SocialPilot

✅ Ventajas
  • Affordable pricing plans starting at just $25 per month
  • Bulk schedule 500 posts with a single CSV upload
  • White label reports for professional agency branding
  • Supports 50+ social media accounts on higher plans
  • Integración del perfil de Google Business para negocios locales
❌ Contras
  • User interface looks more functional than modern
  • Limited content approval workflow compared to Loomly
  • No built-in post ideas or content inspiration tools
  • Customer support response times vary during peak hours

¿Qué es Loomly?

Loomly is a social media management tool focused on content creation and team collaboration.

The platform helps users go from post ideas to published content with step-by-step guidance.

Loomly provides a bird’s eye view of all your scheduled content across multiple platforms.

The tool supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, and other social channels.

Loomly stands out with its intuitive interface and multi-level content approval workflow.

Loomly

Loomly helps teams create, approve, and publish social media content with ease. The platform offers post ideas based on trending topics, holidays, and audience preferences for endless inspiration.

Precios de Loomly

Loomly requires you to contact their sales team for current pricing information.

Based on research, Loomly pricing plans start at around $42 per month for small teams.

PlanPrecioMejor para
Motor de arranqueContáctenos para conocer preciosPequeños equipos que están comenzando
Más allá deContáctenos para conocer preciosEmpresas y agencias en crecimiento
precios poco claros

Prueba gratuita: Yes, Loomly offers a 15-day free trial to test all features.

Garantía de devolución de dinero: Contact Loomly support for refund policy details.

📌 Nota: Loomly’s pricing has a significant jump between tiers. The Beyond plan can cost $332 or more per month for larger teams needing advanced features.

⚠️ Advertencia: Loomly does not show pricing on their website. You must contact sales to get current rates, which makes it harder to compare costs quickly.

Principales ventajas de Loomly

Here are the standout features that make Loomly shine for creative teams:

  • Post Ideas Engine: Get daily inspiration from trending topics, holidays, and current events. Never run out of content ideas for your social media.
  • Multi-Level Approval: Set up custom workflows where team members review and approve posts. Track version history for every piece of content.
  • Calendario de contenido visual: See your entire social media strategy at a glance. The calendar shows all scheduled content with post previews.
  • Optimización en tiempo real: Loomly suggests improvements to your posts based on best practices. Get tips to boost engagement before you publish.
  • Interfaz intuitiva: The clean dashboard makes it easy for beginners to start scheduling posts. No steep learning curve required.
  • Programación del primer comentario: Schedule the first comment on your Instagram posts. Add hashtags without cluttering your main caption.
página de inicio de loomly

Ventajas y desventajas de Loomly

✅ Ventajas
  • Beautiful intuitive interface that beginners love
  • Post ideas from trending topics keep content fresh
  • Superior content approval workflow for team collaboration
  • Real-time post previews show exactly how content will look
  • First comment scheduling for Instagram hashtag strategy
❌ Contras
  • Pricing requires contacting sales for quotes
  • No bulk scheduling for uploading hundreds of posts at once
  • Significant price jump between Starter and Beyond plans
  • Limited white label options compared to SocialPilot

Comparación de características

Ready to see how SocialPilot and Loomly compare feature by feature?

I tested 10 key features that matter most for social media management.

This comparison helps you understand which tool fits your workflow best.

CaracterísticaPiloto socialLoomly
Precio inicial$25/mesContactar con Ventas
Plan gratuito
Programación masiva✅ 500 publicaciones
Calendario de contenidos
Ideas para publicaciones
Flujo de trabajo de aprobaciónBásicoMulti-level
Informes de marca blancaLimitado
Fuentes RSS
Perfil de Google Business
Mejor paraAgenciasCreative teams

1. Programación de publicaciones

Piloto social: SocialPilot excels at bulk scheduling with the ability to upload 500 posts at once via CSV. The content calendar gives you a bird’s eye view of all scheduled content across multiple accounts. You can schedule posts to go live at optimal times based on audience preferences.

Calendario de redes sociales de socialpilot

Loomly: Loomly takes a more guided approach to scheduling posts. The platform walks you through creating content step by step. You can schedule posts manually or let Loomly pick optimal times. The visual calendar shows your entire social media strategy at a glance.

Planificación y programación de publicaciones en redes sociales de loomly

2. Creación de contenido

Piloto social: SocialPilot focuses on efficient content curation rather than creation from scratch. The platform pulls content from RSS feeds automatically. You can add images and videos to posts using the built-in media library. The tool supports creating posts with hashtags and mentions.

Piloto social

Loomly: Loomly shines at content creation with its post ideas engine. The platform suggests topics based on trending topics, holidays, and events. You can create posts with images, videos, and GIFs using the intuitive editor. Real-time optimization tips help you artesanía mejores mensajes.

Creación de contenido para redes sociales de loomly

3. Collaboration Features

Piloto social: SocialPilot offers team collaboration with user roles and permissions. Team members can comment on posts before publishing. The platform includes basic approval workflows for reviewing content. Agencies can assign different access levels to clients and team members.

Piloto social

Loomly: Loomly delivers superior collaboration features with multi-level content approval workflow. Teams can set up custom approval chains where multiple users review content. The platform tracks version history so you see every change. Comments and feedback stay organized within each post.

Flujos de trabajo de colaboración y aprobación de loomly

⚠️ Advertencia: If your team needs strict approval workflows, Loomly’s multi-level system works better than SocialPilot’s basic approval process.

4. Análisis e informes

Piloto social: SocialPilot provides advanced analytics with detailed reporting features across all connected platforms. The platform offers white label reports that agencies can brand with their logo. You can track engagement, reach, and audience data over time. Reports can be scheduled and sent automatically to clients.

Análisis e informes de socialpilot

Loomly: Loomly gives you a bird’s eye view of performance across all social media channels. The dashboard shows engagement rates, reach, impressions, and clicks. Post analytics reveal how your audience interacted with each piece of content. Reports are visually appealing but lack advanced customization.

Análisis e informes de redes sociales de loomly

5. Interfaz de usuario

Piloto social: SocialPilot has a straightforward user interface that prioritizes function over form. The dashboard organizes accounts, analytics, and scheduling in clear sections. Some users find the design more utilitarian compared to modern competitors. Everything works well but may not feel as polished.

Loomly: Loomly features a clean intuitive interface that welcomes new users instantáneamente. The dashboard provides easy access to all essential features without clutter. The design uses a visual calendar-centric workflow ideal for content planning. Most users rate Loomly higher for ease of navigation.

6. Social Media Platforms

Piloto social: SocialPilot supports nine major social media platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, Tumblr, Google Business Profile, and VK. The tool lets agencies manage over 50 social accounts on premium plans. Each platform integration works smoothly for scheduling and analytics.

Loomly: Loomly integrates with Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, Snapchat, and Google Business Profile. The platform allows custom channel setup for different social accounts. Each post can be tailored specifically for different platforms with unique subtítulos y imágenes.

7. Client Management

Piloto social: SocialPilot excels at client management for digital agencies. You can organize accounts into separate workspaces for each client. The tool supports inviting clients to view their own dashboards. White label features remove SocialPilot branding from client-facing reports and interfaces.

Gestión de clientes de socialpilot

Loomly: Loomly organizes content by calendars rather than clients. Each calendar can represent a different brand or client account. Team members access only the calendars they need. The system works well but lacks the full client management features agencies typically need.

8. Funciones de automatización

Piloto social: SocialPilot automates content publishing through RSS feeds integration. The platform pulls fresh articles from blogs and news sources automatically. Bulk scheduling lets you upload months of content in minutes. Repeat post features recycle evergreen content on a schedule you set.

Loomly: Loomly focuses less on automatización and more on manual content creation. The platform suggests optimal posting times based on data. You can set up auto-scheduling but cannot bulk upload content. The first comment feature automates adding hashtags to Instagram posts after publishing.

⚠️ Advertencia: If you manage high-volume social accounts, SocialPilot’s bulk scheduling saves hours compared to Loomly’s manual process.

9. Support Options

Piloto social: SocialPilot offers email support and live chat during business hours. The knowledge base contains tutorials and guides for self-service help. Phone support is available on higher tier plans. Response times can vary during peak periods according to some user reviews.

Loomly: Loomly provides email and chat support with generally faster response times. The platform includes a detailed help center with video tutorials. Customer support quality is often rated higher than competitors. Users appreciate the personalized assistance during onboarding.

10. Precios y costos

Let’s compare the pricing plans side by side to find the best value.

Nivel de planPiloto socialLoomly
Nivel de entrada$25/mes (Servicios básicos)Contact Sales (Starter)
Nivel medio$42/mes (Estándar)~$65/month (estimated)
Nivel de agencia$85/mes (Premium)$332+/month (Beyond)
Empresa$170/mes (Ultimate)Contactar con Ventas

Piloto social: SocialPilot delivers excellent value with transparent pricing plans. The Essentials plan at $25 gives small businesses all core features. Agencies benefit from the Premium plan which supports 50 accounts and white label reports. Annual billing saves up to 25% compared to monthly rates.

Loomly: Loomly has a higher price point justified by collaboration features. The pricing requires contacting sales which makes comparison difficult. Mid-sized teams may face sticker shock when scaling from Starter to Beyond plans. The significant price jump between tiers affects scalability.

Diferentes escenarios

Si lo necesitaElegirPor qué
Presupuesto ajustadoPiloto socialDesde $25 al mes
Bulk scheduling postsPiloto socialSube 500 publicaciones a la vez
Flujo de trabajo de aprobación de contenidoLoomlyMulti-level approvals
Post ideas and inspirationLoomlyTrending topics engine
Agencia de marca blancaPiloto socialLos informes de marca incluían
Plataforma apta para principiantesLoomlyInterfaz intuitiva
Managing 50+ accountsPiloto socialHigher account limits

💰 Tu presupuesto

SocialPilot wins on pricing with plans starting at just $25 per month. Loomly requires contacting sales and typically costs more for similar features.

🔌 Tu conjunto de tecnologías

Both tools integrate with major social platforms like Facebook, Twitter, and Instagram. SocialPilot offers RSS feeds while Loomly focuses on manual content creation tools.

📝 Tu estrategia de contenido

Choose Loomly if you need help generating post ideas from trending topics. Pick SocialPilot if you prefer to curate content from RSS feeds and bulk schedule.

🎓 Tu nivel de experiencia

Loomly offers an intuitive interface perfect for beginners learning social media. SocialPilot works better for experienced users who prioritize efficiency over guidance.

Pruebas y demostraciones gratuitas 🆓

SocialPilot offers a 14-day free trial while Loomly gives you 15 days. Test both platforms to see which fits your workflow before committing to a paid plan.

🛟 Opciones de soporte

Loomly receives higher ratings for customer support quality and response times. SocialPilot support works well but may vary during peak hours.

Guía de cambio

¿Ya utilizas alguna de estas herramientas y estás pensando en cambiar?

Here is what you need to know before making the move.

🔄 Switching from SocialPilot to Loomly?

✅ Lo que ganarás:

  • Post ideas engine with trending topics and content inspiration
  • Multi-level content approval workflow for better team collaboration
  • More intuitive interface with visual calendar-centric design

❌ Lo que perderás:

  • Bulk scheduling ability to upload 500 posts at once
  • White label reports with your agency branding
  • Transparent pricing without needing to contact sales

📋 Cómo cambiar:

  1. Exporta tus publicaciones programadas desde SocialPilot como archivo CSV.
  2. Create a Loomly account and connect your social accounts
  3. Manually recreate your content calendar in Loomly
🔄 Switching from Loomly to SocialPilot?

✅ Lo que ganarás:

  • Bulk scheduling to upload hundreds of posts via CSV files
  • White label reports for professional agency presentations
  • Lower pricing with transparent plans starting at $25/month

❌ Lo que perderás:

  • Post ideas engine and trending topics suggestions
  • Multi-level approval workflows with version history
  • The polished intuitive interface Loomly is known for

📋 Cómo cambiar:

  1. Download your scheduled content from Loomly
  2. Sign up for SocialPilot and connect your social profiles
  3. Use bulk upload to import your content calendar quickly

Veredicto final

CategoríaGanador
💰 PreciosPiloto social
📅 Programación masivaPiloto social
💡 Content IdeasLoomly
🤝 ColaboraciónLoomly
📊 AnalíticaPiloto social
👶 Facilidad de usoLoomly
🏢 Características de la agenciaPiloto social
🏆 Ganador absolutoPiloto social

🏆 GANADOR: SocialPilot

SocialPilot wins 5 out of 8 categories in this comparison.

Ideal para: Agencies managing multiple clients, teams needing bulk scheduling, businesses wanting white label reports

SocialPilot and Loomly serve different types of users in the social media management space.

SocialPilot focuses on high-volume agency scaling with bulk scheduling and white label reports.

Loomly focuses on collaborative team workflows and visual content planning.

Loomly is excellent for creative teams who need post ideas and multi-level approval systems.

However, if you need to manage many social accounts for clients, SocialPilot is the better choice.

The lower pricing and powerful agency features make SocialPilot the winner for most businesses.

Now go out and crush your social media goals with the right tool for your needs!

Más de SocialPilot comparado

Así es como SocialPilot se compara con otros competidores:

SocialPilot vs Sprout Social

SocialPilot triunfa en: Lower pricing, bulk scheduling, agency features

Sprout Social triunfa en: Advanced analytics, social listening, enterprise tools

SocialPilot vs Enviable

SocialPilot triunfa en: Pricing, RSS feeds, bulk upload capacity

Sendible gana en: CRM integration, white label dashboard, inbox management

SocialPilot vs Estudio de contenido

SocialPilot triunfa en: Simpler pricing, client management, team features

Content Studio gana en: AI content generation, recipe automatización, discovery tools

SocialPilot vs Heropost

SocialPilot triunfa en: Plataforma consolidada, más integraciones, análisis

Heropost gana en: Lifetime deal option, simple interface, basic features

SocialPilot vs Agorapulse

SocialPilot triunfa en: Bulk scheduling, lower cost, RSS automation

Agorapulse gana en: Bandeja de entrada zero, social listening, competitor tracking

SocialPilot vs Zoho Social

SocialPilot triunfa en: Agency features, white label reports, bulk posting

Zoho Social triunfa en: Integración de la suite Zoho, CRM conexión, precios

SocialPilot frente a Buffer

SocialPilot triunfa en: Bulk scheduling, client management, white label

Buffer gana en: Simple interface, free plan, browser extension

SocialPilot vs Rociador

SocialPilot triunfa en: Affordability, ease of use, pequeña empresa enfocar

Sprinklr gana en: Enterprise scale, unified platform, AI features

SocialPilot vs. Later

SocialPilot triunfa en: Multi-platform support, bulk scheduling, agency tools

Más adelante gana en: Visual planning, Instagram focus, linkin.bio feature

SocialPilot vs Blaze

SocialPilot triunfa en: More platforms, analytics, established reputation

Blaze gana en: AI content creation, newer features, modern interface

SocialPilot vs Metricool

SocialPilot triunfa en: Agency features, bulk scheduling, client workspaces

Metricool gana en: Plan gratuito, análisis de la competenciagestión de anuncios

Más de Loomly comparado

Así es como Loomly se compara con otros competidores:

Loomly frente a Sprout Social

Loomly gana en: Content creation, post ideas, simpler pricing

Sprout Social triunfa en: Escucha social, funciones empresariales, análisis

Loomly frente a Sendible

Loomly gana en: Content ideation, approval workflows, user interface

Sendible gana en: White label options, agency dashboard, integrations

Loomly frente a Content Studio

Loomly gana en: Team collaboration, content approval, ease of use

Content Studio gana en: AI writing, content discovery, automation

Loomly frente a Heropost

Loomly gana en: Post ideas, approval workflows, analytics

Heropost gana en: One-time pricing, simplicity, budget option

Loomly contra Agorapulse

Loomly gana en: Content creation tools, visual calendar, simpler pricing

Agorapulse gana en: Inbox management, social listening, reporting

Loomly frente a Zoho Social

Loomly gana en: Post ideas, approval system, content calendar

Zoho Social triunfa en: Integración de CRM, precios, suite Zoho

Loomly frente a Buffer

Loomly gana en: Content ideas, team features, approval workflows

Buffer gana en: Plan gratuito, simplicidad, extensión del navegador

Loomly frente a Sprinklr

Loomly gana en: Ease of use, small team focus, pricing

Sprinklr gana en: Enterprise features, unified platform, scale

Loomly vs. Later

Loomly gana en: Multi-platform support, content ideas, collaboration

Más adelante gana en: Visual Instagram planning, linkin.bio, free tier

Loomly contra Blaze

Loomly gana en: Content approval, team features, established platform

Blaze gana en: AI content generation, modern design, automation

Loomly frente a Metricool

Loomly gana en: Content ideas, approval workflows, user experience

Metricool gana en: Plan gratuito, análisis de la competencia, seguimiento de anuncios

Preguntas frecuentes

What is the difference between SocialPilot and Loomly?

When comparing Loomly and SocialPilot, the main difference is their focus area.

SocialPilot focuses on bulk scheduling and white label reports for agencies managing multiple clients.

Loomly SocialPilot comparisons show that Loomly emphasizes content creation with post ideas and collaboration features.

Is SocialPilot a good social media management tool for small businesses?

Yes, SocialPilot is a perfect fit for small businesses that need affordable social media management.

The Essentials plan at $25/month includes essential features like scheduling posts across multiple platforms.

Both tools help you understand your audience’s preferences through analytics and go to reports.

Does Loomly offer a free plan?

Loomly does not offer a free plan but provides a 15-day free trial to test the platform.

You can access all features during the trial to see if Loomly is the right tool for your social media efforts.

¿Qué herramienta tiene mejores funciones de análisis y generación de informes?

SocialPilot offers more advanced analytics with white label reports you can share with clients.

Loomly provides solid engagement data but lacks the agency-focused reporting that SocialPilot delivers.

Both platforms help you track trends and understand how customers interact with your content.

Can I manage Google Business Profile with SocialPilot or Loomly?

Yes, both SocialPilot and Loomly support Google Business Profile for local business marketing.

You can schedule posts and track engagement for your Google Business Profile from either dashboard.

Fahim Joharder, Fundador

Fahim Joharder, Fundador

Hemos probado más de 900 herramientas de IA. Contamos con más de 250.000 lectores mensuales.

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