⚡ Quick Verdict:
- Preisgestaltung: GoHighLevel starts at $97/month with unlimited users. Close CRM starts at $35/seat/month.
- Ideal für: GoHighLevel suits any digital agency owner running marketing campaigns for clients. Close CRM suits outbound sales teams.
- Hauptunterschied: GoHighLevel bundles a funnel builder, website builder, and marketing automation. Close CRM focuses on calling, email sequences, and pipeline management.
- Our pick: GoHighLevel, rated 4.3 against Close CRM’s 3.0, because one platform replaces four or five separate tools.
The cheaper tool here is not the simpler one.
Close CRM costs $35 per seat. GoHighLevel costs $97 flat.
But price is the smallest difference between these two.
One is a sales tool. The other is a marketing platform with a CRM inside it.
Pick the wrong one and you pay for features you never open.
Überblick
This GoHighLevel vs Close CRM comparison covers pricing, crm features, and ease of use.
We read both pricing pages, product documentation, and G2 reviews.
Our writers also spent hands-on time inside each tool.
Those notes sit in the “What Our Team Noticed” sections below.
By the end you will know which one fits your specific needs.
Was ist GoHighLevel?
GoHighLevel is an all in one sales and marketing platform built for agencies.
It bundles a CRM, email marketing, funnels, and appointment scheduling together.
That bundle replaces 4-5 separate tools for most agencies.
Every plan includes unlimited users and unlimited contacts.
Agencies use it to run marketing campaigns for many clients from a single login.
Here is a walkthrough of the platform in action.
🏆 Gewinner: GoHighLevel
One subscription covers CRM, funnels, and automation. Unlimited seats on every plan. Built for agencies managing many clients at once.
GoHighLevel-Preisgestaltung
Two plans, one flat rate. Seat count never changes the price.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Anlasser | 97 $/Monat | Single businesses running their own funnels |
| Unbegrenzt | 297 $/Monat | Agenturen, die mehrere Kundenkonten verwalten |
Pricing verified September 2026.
Kostenlose Testversion: 14 days for new users. A credit card is required to start.
Geld-zurück-Garantie: None advertised. Cancel inside the account before renewal.
📌 Notiz: The website shows two tiers. Inside the tool there is a third Agency Pro plan with rebilling. Ask sales before you commit.
⚠️ Pricing conflict: Our research shows GoHighLevel plans quoted from $81 to $414 a month when billed annually, plus a $497 Agency Pro tier. Close CRM has also been quoted at $49 to $139. The figures in our tables come from the September 2026 pricing pages. Check current pricing before you buy.
Wichtigste Vorteile von GoHighLevel
Here is what makes it worth a look:
- One platform, fewer bills: It swaps out ClickFunnels, Mailchimp, and a booking app. Agencies cut 5-10 subscriptions down to one.
- Unlimited seats: Add your whole team at no extra cost. Close CRM charges per seat instead.
- Funnel and landing page builder: Build landing pages and full funnels without a web developer.
- Workflow builder: Nurture leads across email, SMS, and voicemail from one canvas.
- White labeling: Put your own brand on the app and resell it to clients.
- Documentation by feature: Help articles are grouped by feature with videos and GIFs.
What Our Team Noticed
Unser Schriftsteller built a client sub-account and ran a full funnel through it. Here is what stood out from that hands-on time:
GoHighLevel: Vor- und Nachteile
✅ Vorteile
- Unlimited users and contacts on every plan
- Replaces 4-5 separate marketing tools with one subscription
- Funnel builder and website builder included at no extra cost
- White labeling lets agencies resell the platform under their own brand
- Workflow builder nurtures leads across email, SMS, and calls
❌ Nachteile
- Steeper learning curve than Close CRM
- The free trial requires a credit card up front
- Website pricing hides the third Agency Pro tier
- Overkill for teams that only need pipeline management
Was ist Close CRM?
Close CRM is a customer relationship management tool built for outbound sales teams.
Calling and SMS live inside the app, so reps never switch windows.
It handles lead management, email sequences, and pipeline management in one screen.
Close CRM replaces tools like Outreach or Pipedrive rather than ClickFunnels.
Most teams are running live within days.
The video below walks through the interface.
Runner Up: Close CRM
Calling, SMS, and email in one Posteingang. Scores about 9.2/10 for user experience on G2. Best for high-outbound sales teams.
Preisgestaltung für CRM-Systeme
Three tiers, all charged per seat. Costs climb as the sales team grows.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Grundlagen | 35 $/Sitzplatz/Monat | Solo founders and two-person teams |
| Wachstum | 99 $/Sitzplatz/Monat | Kleinunternehmen running email sequences |
| Skala | 139 $/Sitzplatz/Monat | Midsize businesses with sales managers |
Pricing verified September 2026.
Kostenlose Testversion: 14 days for new users, and no credit card is required.
Geld-zurück-Garantie: No blanket refund window. Billing stops at the end of the term.
📌 Notiz: The pricing shown on the website matches what you see inside the tool. Email support ships with every plan. Screen share help and custom onboarding are reserved for the top Geschäft planen.
⚠️ Warnung: Per-seat pricing and minimum seat rules make this awkward for small businesses that add casual users. Five seats on Scale costs more than GoHighLevel Unlimited.
Wichtigste Vorteile von Close CRM
Here is where Close CRM earns its keep:
- Built-in calling and SMS: Make and take calls without a separate phone tool. Every call logs against the lead automatically.
- Power Dialer: Reps drop straight into the next contact after a call ends. It does the heavy lifting on list burn-down.
- Intelligente Ansichten: Saved filters surface the leads worth calling today.
- Einhaltung: SOC 2 and ISO 27001 certification matter in regulated markets.
- Supportqualität: Close ranks in the top 1 percent of SaaS companies for customer support.
- Schnelle Einrichtung: Documentation is well organized and full of tutorials. Teams get productive in days, not weeks.
What Our Team Noticed
Our writer imported a lead list and worked it with the dialer for several days. Here is what stood out:
Vor- und Nachteile von Close CRM
✅ Vorteile
- Calling and SMS work inside the app with no add-ons
- Scores roughly 9.2/10 for user experience on G2
- SOC 2 and ISO 27001 certification for regulated industries
- Free trial needs no credit card
❌ Nachteile
- Per-seat pricing gets expensive as headcount grows
- No funnel builder, website builder, or landing page builder
- Marketing automation is thin next to GoHighLevel
- Screen share help and custom onboarding sit behind the top tier
Funktionsvergleich
These two tools overlap less than the category label suggests. Below are ten areas that decide most buying calls.
| Besonderheit | GoHighLevel | CRM schließen |
|---|---|---|
| Startpreis | 97 $/Monat | 35 $/Sitzplatz/Monat |
| Kostenloser Plan | ❌ | ❌ |
| Unbegrenzte Benutzer | ✅ | ❌ |
| Power Dialer | ❌ | ✅ |
| Funnel Builder | ✅ | ❌ |
| Website-Baukasten | ✅ | ❌ |
| Marketing-Automatisierung | ✅ | Basic |
| White Labeling | ✅ | ❌ |
| SOC 2 / ISO 27001 | ❌ | ✅ |
| Am besten geeignet für | Agenturen und Marketingfachleute | Outbound-Vertriebsteams |
1. Lead Generation and Capture
GoHighLevel: Forms, surveys, chat widgets, and funnels all feed the same contact record. You capture leads from ads, landing pages, and Facebook without a connector. That is the point of lead generation inside a marketing platform.
CRM schließen: Leads arrive by import, API, or a form on a site you built elsewhere. Once inside, lead management is excellent. Getting them in is your job.
2. Calling, SMS and the Power Dialer
GoHighLevel: Calls and SMS run through the platform and feed automation triggers. It works, but it is built for follow-up sequences rather than heads-down dialing.
CRM schließen: This is where Close excels. The Power Dialer moves a rep to the next contact the second a call ends. Calls, texts, and emails land in one inbox, so nothing about the sales cycle gets lost between tabs.
3. Email Marketing and Email Sequences
GoHighLevel: Bulk email marketing, drip campaigns, and SMS follow-ups share one builder. You can run newsletters for a client and a nurture track for their leads side by side.
CRM schließen: Email sequences are built for one-to-one outbound, not broadcasts. Reply detection pauses a sequence the moment a prospect answers. It is narrower and better at what it does.
4. Marketing Automation and the Workflow Builder
GoHighLevel: The workflow builder is the strongest piece of the product. Branch on any action across email, SMS, voicemail, and tasks. Agencies nurture leads from several channels inside one automation.
CRM schließen: Workflow automation covers sales processes: assign owners, trigger sequences, move stages. It will not run a paid campaign or a Webinar funnel.
⚠️ Warnung: The workflow builder is also the reason a negative review usually starts with the learning curve. Budget a week before you judge it.
5. Landing Page Builder, Funnels and Websites
GoHighLevel: A funnel builder, a landing page builder, a website builder, and membership areas ship in the box. Agencies publish client landing pages the same day they sign them.
CRM schließen: None of this exists. You bring Webflow, WordPress, or Unbounce and connect it. For a pure sales team that is fine, and it keeps the tool light.
6. Booking and Pipeline Management
GoHighLevel: Calendars, round-robin routing, and reminder texts are built in. A lead books itself and lands in the pipeline with no manual step.
CRM schließen: Pipeline management is tighter and easier to read. Custom fields, stages, and Smart Views let a manager track sales activities per rep. Booking links come from Calendly or a similar app.
7. Reporting, Lead Scoring and Data
GoHighLevel: Dashboards cover ad spend, funnel conversion, and campaign attribution. Agencies show clients where the leads came from. Lead scoring rules feed the workflow builder so hot leads get called first.
CRM schließen: Reporting is sales-first: call volume, sequence reply rates, and win rates by rep. If you make Daten driven decisions about sales performance, this is the better read. Customer data stays clean because every touch logs itself.
8. KI und erweiterte Funktionen
GoHighLevel: AI drafts funnel copy, replies to conversations, and books appointments. The advanced features skew toward content and client-facing chat.
CRM schließen: Sales AI summarises calls, drafts follow-ups, and surfaces which lead to work next. It is aimed at helping a rep win more deals, not at producing marketing assets.
9. Integrations, White Label and Your Tech Stack
GoHighLevel: Fewer native connectors, because most of the tech stack is already inside. The trade is white labeling: put your logo on the app, resell it, and bill clients for the services you wrap around it.
CRM schließen: A deep integration list keeps sales and marketing from drifting apart. Connect your billing app, your data warehouse, or Zapier and it fits whatever you already run.
10. Preisgestaltung & Kosten
Seat count decides this one, not the sticker price.
| Stufe | GoHighLevel | CRM schließen |
|---|---|---|
| Eintrag | Starter — $97/month | Essentials — $35/seat/month |
| Mitte | — | Growth — $99/seat/month |
| Spitze | Unlimited — $297/month | Scale — $139/seat/month |
| Seat model | Unbegrenzte Benutzerzahl inklusive | Charged per seat |
GoHighLevel: $97 looks steep for one person. Split across six users it is under $17 a head, and that price includes the funnel builder you would otherwise buy separately.
CRM schließen: $35 a seat is the cheapest way to start. Four reps on Growth costs $396 a month, which passes GoHighLevel Unlimited. Growth is where most teams land, so run that number früh.
Verschiedene Szenarien
| Falls Sie Folgendes benötigen: | Wählen | Warum |
|---|---|---|
| To add users cheaply | GoHighLevel | Unlimited seats, flat price |
| Heavy outbound calling | CRM schließen | Power Dialer and one inbox |
| Landingpages und Funnels | GoHighLevel | Builders included |
| SOC 2 and ISO 27001 | CRM schließen | Certified for regulated markets |
| To resell under your brand | GoHighLevel | White labeling included |
| A tool running by Friday | CRM schließen | Days to deploy, not weeks |
💰 Ihr Budget
Count seats before you compare stickers. Under three users Close CRM wins on price, and above four GoHighLevel does.
🔌 Dein Tech-Stack
Already paying for Webflow, Mailchimp, and Calendly? GoHighLevel absorbs those other tools. Happy with them? Close CRM slots in beside them.
📞 Ihr Verkaufsprozess
Reps dialing 60 numbers a day belong in Close CRM. Marketers chasing more leads through paid ads belong in GoHighLevel.
🎓 Dein Erfahrungslevel
Close CRM is easier on day one. GoHighLevel rewards the person willing to learn its builder.
🆓 Kostenlose Testversionen und Demos
Both give 14 days. Close CRM asks for no card, so start there if you want a look with zero risk.
🛟 Supportoptionen
Close ranks in the top 1 percent of SaaS companies for support. Most reviews say GoHighLevel’s team is solid too, and its help centre is grouped by feature with videos.
Umstellungsleitfaden
Already on one of them? Here is the honest trade.
🔄 Wechsel von GoHighLevel zu Close CRM?
✅ Was Sie davon haben:
- Power Dialer and a single inbox for calls, SMS, and email
- SOC 2 and ISO 27001 compliance
- A gentler learning curve for non-marketers
❌ Was Sie verlieren werden:
- Funnel builder, website builder, and membership areas
- White labeling and client sub-accounts
- Unlimited seats at a flat monthly price
📋 So wechseln Sie:
- Export contacts, opportunities, and notes to CSV
- Start the 14-day Close CRM trial and map your fields
- Rebuild funnels on a separate page builder before you cancel
🔄 Wechsel von Close CRM zu GoHighLevel?
✅ Was Sie davon haben:
- Funnels, landing pages, and a website builder in the same bill
- Unlimited users, so seat maths stops mattering
- Multi-channel automation and client sub-accounts
❌ Was Sie verlieren werden:
- The Power Dialer and its call cadence
- Smart Views and sales-first reporting
- SOC 2 and ISO 27001 certification
📋 So wechseln Sie:
- Export leads and activity history from Close CRM
- Open a GoHighLevel trial and import into a sub-account
- Rebuild your sequences as workflows before cutting reps over
What Our Review Didn’t Cover
We looked at agencies, startups, and small sales teams. We did not test either tool at 100 seats, and we did not audit how they connect to e commerce platforms like Shopify. Custom enterprise contracts were out of scope. Our notes reflect the September 2026 versions, so check the current pricing pages before you sign.
Endgültiges Urteil
| Kategorie | Gewinner |
|---|---|
| 💰 Pricing at scale | GoHighLevel |
| 📞 Calling and dialing | CRM schließen |
| 🚀 Marketing automation | GoHighLevel |
| 🏗️ Funnels and landing pages | GoHighLevel |
| 👶 Ease of use | CRM schließen |
| 🔌 Integrationen | CRM schließen |
| 🏷️ White labeling | GoHighLevel |
| 🏆 Gesamtsieger | GoHighLevel |
🏆 GEWINNER: GOHIGHLEVEL
GoHighLevel wins 4 of 7 categories and holds a 4.3 rating against 3.0.
Ideal für: marketing agencies, consultants managing several clients, and businesses seeking sales and marketing in one platform
The final verdict is less about quality than about job description. GoHighLevel is an all in one crm wrapped in a marketing platform, and it earns its price the moment you cancel two other subscriptions.
Close CRM is a sharper instrument for a narrower job. If your team’s day is calls, follow-ups, and moving deals along, it will feel faster than anything GoHighLevel offers.
Read the comparison as Close vs an entire marketing department in software form. For most agencies and for businesses that want one bill instead of five, GoHighLevel is the better buy.
Mehr von GoHighLevel im Vergleich
Three rivals agencies weigh against it most often:
GoHighLevel gewinnt bei: a real CRM behind the funnels, SMS and calling in the same account, unlimited sub-accounts for clients
ClickFunnels punktet in folgenden Bereichen: faster funnel templates, a bigger template market, less to learn on day one
GoHighLevel gewinnt bei: flat pricing with no contact tiers, white labeling for resellers, unlimited seats included
HubSpot punktet in folgenden Bereichen: reporting depth, a far larger app directory, smoother handoff between service and sales teams
GoHighLevel vs Keap
GoHighLevel gewinnt bei: agency sub-accounts, membership areas, no per-contact billing
Keap gewinnt durch: guided onboarding, cleaner invoicing and payments, a calmer interface for a single business
Mehr von Close CRM im Vergleich
This video runs through the closest alternatives.
Close CRM punktet mit: native calling, the Power Dialer, reply-aware email sequences
Pipedrive gewinnt in: lower entry price per seat, a bigger add-on marketplace, simpler deal boards for new reps
Close CRM punktet mit: call quality and logging, Smart Views for daily call lists, top 1 percent support ratings
Freshsales punktet bei: a free starting tier, built-in chat to provide customer support, tighter links to the wider Freshworks suite
CRM schließen vs. CRM am Montag
Close CRM punktet mit: outbound speed, sales-first reporting, faster setup for a pure sales team
Montags-CRM-Erfolge bei: flexible boards for project management, cross-team visibility, cheaper seats for occasional users
Häufig gestellte Fragen
Verfügt GoHighLevel über ein CRM-System?
Yes. Contacts, pipelines, and deal stages are built in. The CRM sits alongside funnels, email, and booking, so leads and customers stay in one record.
Ist GoHighLevel eine CRM-Software?
It is a marketing platform with a CRM inside it. Buying it purely for contact management is overpaying. Buy it for the automation and builders too.
Wozu wird GoHighLevel verwendet?
Agencies use it to run client marketing end to end: capture leads, build landing pages, send email and SMS, book appointments, and track deals in one place.
Worin besteht der Unterschied zwischen Low-End-CRM und High-End-CRM?
Low end tools store contacts and deals. High end tools add automation, lead scoring, reporting, and compliance. The gap is depth and the different features you pay for.
What is the difference between CRM and a customer management system?
They mean much the same thing. Customer relationship management usually implies sales pipelines and revenue focus. A customer management system leans toward service records and account admin.
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