Ubersuggest vs. Similarweb: Welches ist der beste Keyword-Recherche-Service im Jahr 2025?

von | Last updated Dec 17, 2025

Gewinner
Ubersuggest Best
4.5
  • Site Audit
  • Keywords Generator
  • Traffic Estimation
  • AI Content Schriftsteller
  • Backlink-Management
  • Kostenlose Testversion verfügbar
  • Paid Plans from $120/Lifetime
Zweiter
Similarweb best
3.5
  • Keyword Explorer
  • Wettbewerbsanalyse
  • Google Analytics Integration
  • Rangverfolgung
  • Website-Recherche
  • KI-Trendanalysator
  • Bezahlte Abonnements ab 199 $/Monat
Ubersuggest vs Similarweb

Feeling stuck trying to figure out which keyword research tool is best for your website? 

Das ist ein häufiges Problem für alle, die versuchen, ihre Inhalte online sichtbar zu machen.

Picking the wrong tool can mean wasting a lot of time and effort on keywords that don’t bring in visitors. 

You need a way to find the right words that people are actually searching for.

That’s why we’re going to dive into a head-to-head battle: Ubersuggest vs Similarweb. 

Überblick

Running various tests on their keyword research, Wettbewerbsanalyse, and overall usability. 

This hands-on experience allowed us to compare their strengths and weaknesses directly. 

Giving you a clear picture of which tool stands out for your needs.

Ubersuggest CTA
4.5von 5

Bereit für mehr Traffic? Schließen Sie sich 3 Millionen Nutzern an, die Ubersuggest vertrauen. Jetzt entdecken!

Preisgestaltung: Free trial available. Plan starts at $120/Lifetime.

Hauptmerkmale:

  • Keyword-Ideen
  • Inhaltsideen
  • Backlink-Daten
Similarweb CTA
3.5von 5

Bereit, Ihre Nische zu dominieren? Erhalten Sie ähnliche Einblicke in die Strategien Ihrer Konkurrenten.

Preisgestaltung: 14 Tage kostenlos testen. Abos ab 199 $/Monat.

Hauptmerkmale:

  • Website-Traffic-Analyse
  • Wettbewerbsanalyse
  • Marktinformationen

What is Ubersuggest?

Let’s talk about Ubersuggest. It’s a keyword research tool that’s really easy to use.

I mean, you can just jump in and start finding keywords right away.

It’s a great tool for beginners who are just starting with SEO.

Also, explore our favorite Ubersuggest alternatives…

Bild 46

Unsere Einschätzung

Ubersuggest CTA

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Discover 1000s of new keywords and improve your SEO today. Create your account!

Wichtigste Vorteile

  • Sehr benutzerfreundliche Oberfläche.
  • Es stehen Optionen für eine einmalige Zahlung zur Verfügung.
  • Bietet umfassende Keyword-Daten.
  • Gründliche Keyword-Recherche.
  • Website-Audit zur schnellen Fehlerbehebung.
YouTube-Video

Preisgestaltung

  • Person (120 $/Lebenszeit)
  • Geschäft (200 $/Lebenszeit)
  • Unternehmen (400 $/Lebenszeit)
Ubersuggest Pricing

Vorteile

  • Sehr günstige Preise.
  • Leicht verständlich.
  • Lifetime deal available.
  • Gut geeignet für Anfänger.
  • Clear user interface.

Nachteile

  • Weniger erweiterte Funktionen.
  • Not as comprehensive.
  • Customer support is slower.
  • Lacks some deep insights.

Was ist Similarweb?

Similarweb is a powerful tool that gives you a big-picture view of the digital world.

It’s not just about keywords. It’s a “market intelligence” platform.

You can see where their website traffic comes from.

Entdecken Sie außerdem unsere bevorzugten Alternativen zu Similarweb…

Einführung in Similarweb

Unsere Einschätzung

Similarweb CTA

Similarweb punktet mit umfassenden Markt- und Wettbewerbsanalysen, bietet aber im Vergleich zu anderen Tools nur begrenzte direkte lokale SEO-Funktionen wie die Verwaltung von Google-Unternehmensprofilen und ein detailliertes Tracking des lokalen Rankings.

Wichtigste Vorteile

  • Umfassende Markteinblicke: Umfasst über 100 Millionen Websites und Apps und bietet damit einen umfassenden Überblick über die digitale Aktivität.
  • Detaillierte Verkehrsquellen: Identifiziert den Traffic aus direkten Besuchen und Suchanfragen. soziale Medien, Empfehlungen, E-Mails und Display-Anzeigen.
  • Wettbewerbsvergleich: Vergleichen Sie die Leistung Ihrer Website mit der von bis zu 100 Mitbewerbern, um Ihren Marktanteil zu ermitteln.
  • Demografische Daten der Zielgruppe: Liefert Einblicke in Alter, Geschlecht, Standort und Interessen der Besucher.
  • Aktuelle Keyword-Daten: Aktualisiert die Keyword-Daten täglich, damit Sie Trend-Keywords erkennen und sich schnell anpassen können.

Preisgestaltung

  • Starter (199 $/Monat)
  • Team (14.000 $/Jahr)
  • Unternehmen (35.000 $/Jahr)
  • Enterprise (Custom)
Similarweb-Preise

Vorteile

  • Hervorragend für Marktforschung geeignet.
  • Hervorragende Wettbewerbsanalyse.
  • Die Benutzeroberfläche ist übersichtlich.
  • Die Verkehrsdaten sind detailliert.
  • Die Browsererweiterung ist praktisch.

Nachteile

  • Geringere SEO-Funktionstiefe.
  • Begrenzte Social-Media-Daten.
  • Keine aussagekräftige Backlink-Analyse.
  • Für kleine Standorte sind nur begrenzte Daten verfügbar.

Funktionsvergleich

Ubersuggest, founded by entrepreneur neil patel, provides a powerful tool for digital marketing and organic traffic growth.

It offers a user friendly ubersuggest dashboard and ubersuggest offers for Kleinunternehmen users to find keywords.

Similarweb is a powerful platform for digital intelligence and website traffic analysis, providing digital insights into the competitive landscape for seo professionals.

This comparison details their core features.

1. Core Platform Logic and Data

  • Ubersuggest uses google search console and google search results to help users optimize their site and improve ranking. It is designed to find keywords and generate content ideas for search engines while helping users drive traffic using neil patel methods. The tool provides suggestions for organic keywords to improve search performance.
  • Similarweb is a web intelligence and digital intelligence suite that provides Daten driven insights into consumer behavior and market research. The similarweb platform leverages real user data and historical data to perform competitor analysis and provide digital insights across the web to seo professionals.

2. Traffic Analysis and Engagement Metrics

  • Similarweb excels at website traffic analysis and traffic analysis using real user data to provide engagement metrics like engagement data and user behavior. It enables users to check traffic sources and conversion analysis for a digital strategy within its powerful platform.
  • Ubersuggest provides estimated traffic for top pages and identifies most traffic sources. Users can see popular pages and most popular pages to reverse engineer success and identify which organic keywords lead to most traffic and organic traffic.
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3. Keyword Research and Search Discovery

  • Ubersuggest offers keyword ideas and keyword suggestions through its keyword overview feature which shows monthly search volume and seo difficulty for a given keyword. Users start with a seed keyword to find long tail keywords and related keywords via the ubersuggest dashboard.
  • Similarweb tracks keyword rankings and keyword performance to help category managers identify emerging trends. It provides traffic benchmarking and helps analyze keyword rankings in the competitive landscape using its web analytics and competitive intelligence.

4. Competitive Intelligence and Benchmarking

  • Similarweb focuses on competitive intelligence and competitive benchmarking to help each companies stay ahead in the competitive landscape. It provides audience insights and analyzes ad strategies for paid search across different platforms to help users understand the platform’s capabilities.
  • Ubersuggest allows users to reverse engineer competitor domains to see their domain overview and domain authority. It shows site ranks for same keywords and provides additional information on ads and YouTube visibility for rivals to understand their keyword tracking status.

5. Specialized Intelligence and Mobile Data

  • Similarweb features specialized app intelligence and app usage data for mobile apps. It also offers sales intelligence, shopper intelligence, and stock intelligence to track stock performance and app traffic trends for categories.
  • Ubersuggest is primarily a best seo tools option focused on keywords and backlinks. It does not provide specialized stock intelligence but helps users optimize their domain and perform a site audit to fix meta descriptions for their site.
  • Ubersuggest provides backlink data and backlink profiles to analyze referring domains and backlinks pointing to a site. It uses domain score and anchor text analysis to help users find link building opportunities and evaluate backlinks and backlink data.
  • Similarweb focuses on the web analytics of traffic from a link but does not prioritize technical backlink profiles or referring domains in the same technical detail as dedicated seo tools found in other tools.
YouTube-Video

7. SEO Monitoring and Performance

  • Ubersuggest includes site audit features to identify technical issues and monitor seo difficulty and ranking progress. Users utilize keyword tracking and rank tracking to manage their organic keywords performance and key metrics.
  • Similarweb provides website rankings and digital insights into market share. It helps users understand their competitive landscape through traffic benchmarking and competitor benchmarking rather than a code-based site audit.

8. Pricing, Plans and Access

  • Similarweb pricing and similarweb cost are tiered for an enterprise plan, team plan, or professional plan. It offers a web intelligence starter plan and api access for product developers using the similarweb api with specific api pricing and advanced features.
  • Ubersuggest provides paid plans for small businesses and a free version with limited keyword suggestions. Users access ubersuggest offers to get more keyword overview data and search term results at an affordable price.

9. Workflow Integration and Social

  • Ubersuggest features a chrome extension and ubersuggest extension for a quick overview of keyword suggestions. It integrates with google search console for additional information and provides suggestions for content ideas based on facebook shares and popular pages.
  • Similarweb provides api access for ai agents and product developers to track ai traffic. It utilizes platform’s capabilities to provide actionable insights and engagement metrics integrated with google analytics and other tools.

Worauf sollte man bei einem Keyword-Recherche-Tool achten?

Choosing the right keyword research tool can make or break your digital marketing efforts.

Here’s what to keep in mind when making your decision:

  • Accuracy of Data: Always prioritize tools that provide reliable search volume, keyword difficulty, and traffic estimates. Different tools use different data sources, so look for consistency.
  • Umfassende Funktionen: Beyond basic keyword ideas, look for features like competitive analysis, backlink analysis, and site Prüfung. An all-in-one SEO tool like Semrush or Ahrefs can offer more holistic insights.
  • User Interface and Ease of Use: The best tool is one you’ll actually use. A clean, intuitive interface, like UberSuggest’s, saves time and reduces frustration.
  • Preisgestaltung und Wert: Consider your budget and what you get for the price. Some tools offer great value for individuals, while others are geared towards larger agencies. Many offer a kostenlose Testversion to test them out.
  • Suchintentionanalyse: Ein gutes Werkzeug hilft Ihnen zu verstehen why people are searching for a keyword (informational, transactional, etc.), which is crucial for creating effective content marketing and landing pages.
  • Market Trends and Insights: Tools like Similarweb excel at showing broader market trends and industry-level data, which can inform your overall marketing strategies.
  • Unterstützung und Ressourcen: Look for tools that offer good support options, tutorials, and communities to help you get the most out of their features.

Endgültiges Urteil 

When comparing Ubersuggest vs Similarweb for your SEO research. 

Ubersuggest is our top pick for most users.

It’s more affordable and user-friendly, giving you crucial, valuable insights without the high cost.

While Similarweb offers deep market data.

Ubersuggest provides better value for individuals and kleine Unternehmen.

We’ve put both to the test so that you can trust our recommendation.

Mehr von Ubersuggest

Hier erfahren Sie, wie sich Ubersuggest im Vergleich zu anderen SEO-Tools positioniert und welche Hauptmerkmale es gibt:

  • Ubersuggest vs Content Raptor: Content Raptor ist auf KI-gestützte Inhaltsoptimierung spezialisiert; Ubersuggest liefert allgemeine Inhaltsideen.
  • Ubersuggest vs Surfer SEO: Surfer SEO zeichnet sich durch Onpage-Content-Optimierung aus; Ubersuggest konzentriert sich auf die Grundlagen der Keyword-Recherche.
  • Ubersuggest vs Moz: Moz bietet umfassende SEO-Metriken und eine stärkere Community; Ubersuggest ist budgetfreundlicher.
  • Ubersuggest vs SE Ranking: SE Ranking bietet eine präzisere Rangverfolgung; Ubersuggest bietet einen grundlegenden Überblick.
  • Ubersuggest vs SpyFu: SpyFu eignet sich hervorragend für Einblicke in die PPC-Strategien der Konkurrenz; Ubersuggest konzentriert sich auf organische Keyword- und Website-Audits.
  • Ubersuggest vs Similarweb: Similarweb bietet umfassende Website-Traffic- und Marktinformationen; Ubersuggest konzentriert sich auf SEO-Spezifika.
  • Ubersuggest vs Raven Tools: Raven Tools bietet umfangreiche Berichts- und Integrationsmöglichkeiten; Ubersuggest ist ein einfacheres All-in-One-SEO-Tool.
  • Ubersuggest vs Mangools: Mangools bietet eine Reihe benutzerfreundlicher Tools; Ubersuggest ist bekannt für seine Einfachheit und seinen günstigen Preis.
  • Ubersuggest vs Ranktracker: Ranktracker ist auf präzises Keyword-Ranking-Tracking spezialisiert; Ubersuggest bietet allgemeine Ranking-Übersichten.

Mehr von Similarweb

Wir haben Similarweb mit anderen führenden Tools verglichen und ihre herausragenden Merkmale kurz hervorgehoben:

Häufig gestellte Fragen

Is Ubersuggest better than Similarweb for keyword research?

For basic SEO research and affordability, Ubersuggest often comes out on top. It’s user-friendly for finding quick keyword ideas and competitor insights without a huge price tag.

Can Similarweb replace Ubersuggest for small businesses?

While Similarweb offers deep market data, its high cost and complexity make it less suitable for most small businesses. Ubersuggest remains a better, more accessible choice for their needs.

What are the main differences in data accuracy between similarweb vs UberSuggest?

Similarweb’s strength is broad market trends and traffic data, whereas Ubersuggest focuses more on individual website SEO metrics. Some users report minor discrepancies in their data, so it’s good to cross-reference.

Welches Tool eignet sich besser für die Wettbewerbsanalyse?

Similarweb offers more in-depth, high-level competitive analysis across entire markets. Ubersuggest provides solid insights for individual competitor websites and their keyword strategies, perfect for focused SEO.

Bieten beide Tools eine kostenlose Testversion an?

Yes, both Ubersuggest and Similarweb offer free trial options or limited free versions. This allows you to test their features and see which one best fits your specific SEO research needs before committing.

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