GoHighLevel vs ClickFunnels: Best for Agencies in 2025?

Running an agency can feel like spinning plates. You’re juggling clients, projects, and deadlines while trying to grow your business.

That’s where powerful tools like GoHighLevel vs ClickFunnels come in.

They promise to streamline operations, automate tasks, and free up time. But which one is the right choice for your agency in 2025?

This head-to-head comparison breaks down the key features, pricing, and strengths of each platform.

We’ll help you understand which tool best fits your agency’s needs, budget, and growth goals. Let’s dive in!

Overview

We’ve spent weeks exploring GoHighLevel and ClickFunnels, building funnels, testing features, and even managing some of our own projects with them.

This hands-on experience gives us a very unique perspective to help you choose the best platform for your agency.

What is GoHighLevel?

Imagine having everything you need to run your marketing agency in one place. That’s GoHighLevel.

It’s like a Swiss Army knife for agencies, packed with tools to manage clients, automate tasks, and grow your business.

Think of it as a command center for your agency. You can build websites, create sales funnels, send emails, and even make calls – all within GoHighLevel.

It’s designed to make your life easier and your agency more efficient.

Also, explore our favorite GoHighLevel alternatives…

Key Benefits

GoHighLevel is loaded with features, but here are some of the standouts:

• Unlimited Sub-accounts: Manage all your clients in one place, no matter how many you have.
• White-Label Capabilities: Brand the platform as your own, giving your agency a professional edge.
• Built-in CRM and Email Marketing: Nurture leads and automate campaigns without needing separate tools.
• Deep Integrations: Connect with over 900 other apps through Zapier to streamline your workflows.
• 24/7 Support: Get help whenever you need it with their responsive support team.

Pricing

• Starter: $97/month.
• Unlimited: $297/month.

What is ClickFunnels?

Have you ever wondered how those slick sales pages and online courses are made?

Chances are, ClickFunnels was involved. It’s a platform that makes it easy to create high-converting sales funnels.

Think of it as a digital Lego set for building online businesses.

It’s a popular choice for entrepreneurs and companies selling online courses, digital products, and memberships.

Also, explore our favorite ClickFunnels alternatives…

Key Benefits

ClickFunnels has a lot to offer, including:

• Drag-and-Drop Page Builder: Create beautiful pages without any coding skills.
• Huge Template Library: Choose from hundreds of pre-designed templates to get started quickly.
• A/B Testing: Experiment with different page elements to optimize your conversions.
• Built-in Email Marketing: Follow up with leads and customers using their integrated email platform.
• Affiliate Management System: Recruit affiliates to promote your products and track their performance.

Pricing

All the plans will be billed annually.

• Startup: $81/month, 3 Brand Workspaces, 3 Team Members.
• Pro: $248/month, 10 Brand Workspaces, 10 Team Members.

Feature Comparison

To help you make the best decision for your agency, compare GoHighLevel and ClickFunnels across seven key features.

1. Funnel Builder

• ClickFunnels: As a sales funnel builder, ClickFunnels is laser-focused on helping you build sales funnels quickly and effectively. It offers a user-friendly drag-and-drop interface and a wide range of templates to streamline your funnel-building process. This makes it an excellent option for entrepreneurs and businesses looking to create profitable sales funnels.
• GoHighLevel: While GoHighLevel can also be used to build sales funnels, it’s more of an all-in-one solution for digital marketing agencies. It offers a broader range of marketing automation features alongside its funnel builder, making it a more comprehensive platform for managing all your marketing efforts.

2. Page and Funnel Builders

• ClickFunnels: Offers a more polished and user-friendly drag-and-drop interface for building pages and funnels. Its extensive template library allows you to get started quickly.
• GoHighLevel provides more flexibility and customization options, allowing you to create truly unique pages and funnels. Its page and funnel builders are intuitive, though perhaps not as visually refined as ClickFunnels.

3. Marketing Automation Features

• GoHighLevel: Excels in this area, offering a comprehensive suite of marketing automation features. This includes email marketing, SMS marketing, social media scheduling, and more, making it ideal for agencies looking to automate their marketing campaigns.
• ClickFunnels: Provides some basic automation features, but it could be more robust than GoHighLevel.

4. Customer Relationship Management (CRM)

• GoHighLevel: This platform includes a built-in CRM, allowing for effective customer relationship management. You can manage leads, track interactions, and automate follow-ups all within the platform.
• ClickFunnels: Lacks a native CRM, requiring integration with a third-party tool for similar functionality.

5. Membership Sites

• ClickFunnels: Offers a dedicated feature for building membership sites, making creating and managing exclusive content for your members easy.
• GoHighLevel: This tool allows you to create membership sites using its page builder and other tools. It offers more flexibility but requires a bit more setup.

6. Integrations

• GoHighLevel: Offers a broader range of integrations, connecting with over 900 apps through Zapier.
• ClickFunnels: Has a more limited selection of native integrations.

7. White-Labeling

• GoHighLevel: Allows you to white-label the platform, providing a professional look for your agency.
• ClickFunnels: It does not offer white-labeling options.

What to Look For When Choosing the Right Agencies Platform?

• Your Budget: Consider your budget & the pricing plans of each platform. GoHighLevel’s pricing starts higher but offers more value for agencies. ClickFunnels is more affordable for solopreneurs but can get expensive as you scale.
• Your Tech Skills: ClickFunnels is generally easier to use, with its drag-and-drop interface and pre-designed templates. GoHighLevel offers more flexibility but may require a slight learning curve.
• Your Specific Needs: Think about the specific features that you need. If you’re primarily focused on building sales funnels, ClickFunnels might be a good fit. If you need a more comprehensive platform with CRM, automation, and white-labeling, GoHighLevel is the better choice.
• Support and Community: Both platforms offer support, but GoHighLevel is known for its responsive customer service. ClickFunnels has a robust community forum where you can find answers and connect with other users.
• Free Trials: Take advantage of the complimentary trials offered by both platforms to test them and see which best fits your workflow and preferences.

Final Verdict

For agencies, GoHighLevel comes out on top.

It’s a trustworthy, all-in-one platform with everything you need to manage clients, automate tasks, and grow your business.

The unlimited sub-accounts and white-labeling features are game-changers for agencies.

The built-in CRM and email marketing tools save you time and money.

While ClickFunnels is excellent for building sales funnels, it needs more depth and breadth of features that agencies need.

We’ve spent weeks testing both platforms, and GoHighLevel consistently impressed us with its power and flexibility.

If you’re serious about scaling your agency, GoHighLevel is the clear winner.

Ultimately, the best choice depended on your specific needs and budget.

However, for most agencies, GoHighLevel offers the best value and the most comprehensive set of tools to succeed.

More of GoHighLevel

Here’s a comparison of GoHighLevel with the requested alternatives:

• GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
• GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
• GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
• GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
• GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
• GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
• GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
• GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
• GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
• GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
• GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
• GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
• GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

More of ClickFunnels

Here’s a brief comparison of ClickFunnels with these software solutions:

• ClickFunnels vs Pipedrive: ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
• ClickFunnels vs Keap: ClickFunnels is a specialized sales funnel builder that offers templates and drag-and-drop tools. Keap, formerly Infusionsoft, provides a robust CRM with marketing and sales automation for small businesses.
• ClickFunnels vs ActiveCampaign: ClickFunnels focuses on sales funnels and landing pages, while ActiveCampaign is a powerful marketing automation platform with advanced email marketing and CRM capabilities.
• ClickFunnels vs HubSpot: ClickFunnels is ideal for creating sales funnels and is easy to use. HubSpot offers an extensive all-in-one marketing, sales, and CRM platform, catering to broader business operations.
• ClickFunnels vs Folk: ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
• ClickFunnels vs Instantly: ClickFunnels builds sales funnels for conversions. Instantly focuses on cold email outreach and lead management, and is often integrated with other platforms like ClickFunnels.
• ClickFunnels vs ClickUp: ClickFunnels is designed for sales funnels and online marketing. ClickUp is a project management and work operating system that offers task management and team collaboration.
• ClickFunnels vs Monday CRM: ClickFunnels helps build sales funnels. Monday CRM, part of Monday.com’s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
• ClickFunnels vs Capsule CRM: ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
• ClickFunnels vs Insightly: ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
• ClickFunnels vs Freshsales CRM: ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
• ClickFunnels vs Salesforce: ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
• ClickFunnels vs Zendesk: ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.

Frequently Asked Questions